Crankbaits

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

Although debuted at the 2013 Bassmaster Classic as a jerkbait that would dive deeper and get down faster, Smithwick’s Perfect 10 Rogue was soon dis...

The Bandit Walleye Shallow dives to almost 12 feet on a long cast and trolls a little deeper than that, making it perfect for walleye, zander and b...

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line ...

The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether...

The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” re...

This "banana-style" Rapala® lure swims with a pronounced "wide-tail" style without sacrificing that classic Rapala® action. Balsa wood with an in...

The Bandit Walleye Deep dives all the way to 27 feet and trolls even deeper than that. Walleye, zander and other predator fish love this slender mi...

The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to ga...

The Micro Magic Man can be burned, crawled or jigged.  The nose down stance and tight acion protect it from hookinh anything other than fish.  Wh...

Unique and realistic profiles matched with need to cover the waterThe tight profile is met with tight vibration emitted by Realis Vibration duo(6...

After the huge success of our original Z-Viber 1/16oz - 1inch , we’re expanding our flagship product into a bigger, brighter future. Not only are...

The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts...

The LIVETARGET Yellow Perch Rattlebait is the ultimate searching tool. Its loud, harmonic rattle can be heard chiming from well below the surface, ...

The Ultra Light Rippin’ Rap® features a lipless, deep belly profile designed to dive and rip. With its flat, skinny sides this bait flutters on t...