Staff Pick Lures

River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tai...

River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tai...

The HAZEDONG SHAD’s sensitive tail catches the water even during dead-slow retrieves and delicate shaking, triggering targets with its natural vi...

A staple in the bass fishing industry- the Gary Yamamoto Senko is arguably the most important lure to have in your box.  The heavy salty content ...

Once the closely-guarded secret of the pros, the VISION ONETEN jerkbait quickly became a staple among professional and amateur anglers alike, set...

River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tai...

Smallmouths love Strike King®'s Bitsy Bug® Mini Jigs! In addition to their downsized design, Bitsy Bug Mini Jigs feature premium silicone skirts ...

River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tai...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

JOINTLY DEVELOPED BY LUNKER HUNTER TETSUYA NAKAMURA AND MEGABASS, THE SPARK SHAD IS A HAND-POURED PADDLE-TAIL WORM WITH A HULL-DESIGN THAT INCREA...

The GOLIATH SWIM-Goby is an all new bait style that is built on our highly successful GOLIATH Goby platform - but with a significant change...

The Gold Miner quickly dives to depths of 30 feet. Made from durable plastic construction, the Gold Miner features a distinct rattle and a wide t...

These high quality, lightweight trolling spoons are designed to elevate your fishing experience. They have an irresistible fluttering action that ...

These high quality, lightweight trolling spoons are designed to elevate your fishing experience. They have an irresistible fluttering action that ...

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT comes in. 

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Dolphin-Like ...

The X Zone Lures Stealth Finesse Series Stealth Tube is 2.25” and works excellent when bass and super finicky and will not bite a larger tube. It ...

Our take on the traditional Mini Tube! Designed to pair perfectly with our Mini Pro Tube Head, the Juvy Craw is designed to resemble a juve...

Kept secret for over 10 years by top tournament anglers, the 2.4” Juicy Hellgrammite perfectly imitates one of smallmouths favorite protein...

An embodiment of next-gen Japanese finesse, the KARASHI rolls four irresistible techniques into one bite-sized offering: i-motion ultra finesse, su...

6 per pack. The FINESSE Goby is an all new bait style that is built on our highly successful Goliath Swim-Goby platform - but in a much smaller bai...

Grumpy Crawdaddie is designed with two whiskers and a brand new EDGE-CLAW design that makes each claw move more realistically through the water. ...