Hard Swimbaits

Coming from the fish catching lineage of our finely tuned high-performing glide baits comes the Magnum Shine Glide. It delivers everything you love...

The Matzuo MZ Doragon 4" is a top-tier fishing lure designed to attract and entice a variety of fish species. Crafted with precision, this lur...

Perfectly Balanced Body Provides Exceptional Action Realistic Soft Tail Reinforced Hinge Prov...

Designed to solve the challenges of casting big jointed swimbaits, the Shimano Armajoint 190SF Swimbait leverages Shimano's proprietary ARM...

The Titan is a revolutionary lure that makes jerk bait fishing as easy as turning the reel, putting trophy class fish within anyone's reach...

Newly designed underbody hook-channel and improved magnet directs hooks to true-center placement along the belly, perfectly securing both hooks f...

A swimbait featuring a natural S-Action swimming motion, River2Sea’s S-Waver will seductively wake the surface and call big gamefish in for a clo...

A swimbait featuring a natural S-Action swimming motion, River2Sea’s S-Waver will seductively wake the surface and call big gamefish in for a clo...

The Jackall Gantarel Jr. packs all the same lifelike action of the original Gantarel into a new, smaller size. A steady retrieve creates a natural ...