Berkley

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fi...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

The Best Trilene XL Ever! Stronger and Smoother than ever, the improved formula has 20% greater knot strength and over 50% greater wet ...

Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish afte...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and...

Designed to pair perfectly with Berkley® Gulp!®, the Fusion19™ Bucktail jig features quality components that are ideal for fishing with your favo...

A new level of Berkley® finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situat...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

One of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big game...

Premium ice fishing monofilament with lower stretch and higher strength- per-diameter. Good choice for ice shelter angling. PREMIUM MONO...

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line ...

THE CHOICE OF THE PROS! - A FLUOROCARBON GOOD ENOUGH TO BE CALLED TRILENE® Choice of the pros for nearly 10 years! Trilene 100% Fluorocarbon i...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley® x9 Braid is a conventional braid using 100% PE fibers. 8 stranded braids are popular and Berkley® x9 takes it to another level by adding...

Professional grade Trilene Sensation has been trusted by our Berkley pro staff for more than a decade. With extreme strength-per-diameter, it is ...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. Drop Shot hooks were designed for suspended dropshot present...

Berkley® x5 Braid is a conventional braid using 100% PE fibers. 4 stranded braids are popular and Berkley® x5 takes it to another level by adding...

Berkley® x9 Braid is a conventional braid using 100% PE fibers. 8 stranded braids are popular and Berkley® x9 takes it to another level by adding...

Berkley® Fusion19™ hooks are targeted to everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due ...

When it comes to terminal tackle, we can sum up our performance in just one word - strength. Berkley® components can handle the toughest tests. ...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The EWG hook is one of the most popular and versatile hooks ...

When it comes to terminal tackle, we can sum up our performance in just one word - strength. Berkley® components can handle the toughest tests. T...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley Fusion19 hooks are targeted to everyone, from novice to the avid angler. The Offset Worm hook has a standard offset shank with a round be...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definit...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Circle is a modern design for the conservation-conscious...

When it comes to terminal tackle, we can sum up our performance in just one word - strength. Berkley® components can handle the toughest tests. ...

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Swimmer features a lifelike profile and high-defini...

The monofilament choice for cold-weather fishing. Soft and supple. Good choice for outside ice fishing set ups (no shelter). FOR COLD WA...

BERKLEY® FluoroShield™ is the best of both worlds; a co-polymer core with a fluorocarbon coating. The fluorocarbon coating “shields” the inner co...

Berkley® Fusion19™ hooks are targeted to everyone, from the novice to the avid angler. The Tube Jig is a tried and true classic design for tubes ...

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitat...

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted des...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitat...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Treble Hook is an instrumental hook design used in a wid...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Weighted Swimbait hook keeps all your swimbaits secure a...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much ...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

A specially designed 100% fluorocarbon formula for ice fishing. Thinner diameter and supple to stay flexible in cold weather conditions. ...

The Best Trilene XT® Ever - Extra Tough for rough fishing conditions! Today’s formula is over 45% more flexible PLUS improved abrasion resistance...

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24 Ton Multi Modulus graphite, the carbon com...

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24 Ton Multi Modulus graphite, the carbon com...

Berkley® Fusion19™ hooks are targeted to everyone, from the novice to the avid angler. The Weighted Wacky head features a hook bend ideal for wac...

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line ...

The new Berkley® Fusion19™ Tungsten Jigs are compact, versatile jigs that pair with your favorite soft plastics. High density tungsten allows for...

Berkley Fusion19 hooks are targeted to everyone, from the novice to avid angler. The Weighted EWG hook features a strategically placed lead weigh...

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much ...

Gloss Black/Smoke/Blue Mirror This stylish Berkley® sunglass is fitted with optical quality, scratch resistant polarized lenses to reduce glar...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique high-speed rolling balsa action – but t...

Berkley® Fusion19™ hooks are targeted to everyone, from the novice to the avid angler. The round ball shakey head is a tried and true classic des...

Berkley Fusion19 hooks are targeted to everyone, from novice to the avid angler. The Swimbait hook is the ideal soft plastic hook and features a ...

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species. Enhances ordinary lures or li...

With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Powder coated steel...