Berkley

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent a...

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides adde...

1/2 oz. Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes moder...

3/8 oz. Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes moder...

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of gli...

The Berkley® Flicker Minnow® has proven itself to be a prolific fish catcher in a wide range of situations. Our hand selected Trolling Pack...

The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. Our hand selected Trolling Pack features the be...

    Berkley has made the The Original Johnson ThinFisher even better! One of the most popular Blade Baits on the market, the ThinFisher’s c...

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chu...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while si...

Cull up with the Berkley PowerBait CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing po...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible ...

Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish cat...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Football jig features all the right ...

BERKLEY CHERRYWOOD HD CASTING RODThe Berkley Cherrywood HD rod series features hybrid design construction and cork handles.The Cherrywood H...

Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The 3X treble features heavy gauge, 3X wire with a...

Experience explosive top water action with the Berkley® HighJacker. Designed for targeting aggressive schooling fish, the Berkley® HighJack...

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with bot...

Floating textured handle for sure grip to remove hooks safely. Ventilator needle for deep water species. Many reef dwelling fish have a swi...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features ...

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, ...

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is ...

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts,...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresis...

The crazy cousin of the already popular Lil Trooper, the Lil Super Trooper introduces action claws to this ned rig craw style bait. Infused...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material...

The Berkley® Twist Lock Utility 4-rod rack saves space while neatly and securely storing up to 4 complete rod and reel combos. Ideal for mo...

The Berkley® vertical rod rack saves space while neatly and securely storing up to 6 complete rod and reel combos.Use enclosed screws to at...

The Berkley® ceiling/wall rod rack saves space while neatly and securely storing up to 6 complete rod and reel combos. Ideal for underutili...

The Berkley® Cherrywood® HD Ice spinning combo is an ultralight combo designed to help you ice fish all day long. Featuring a lightweight graphit...

The Berkley® Lightning™ Ice Combos feature an upgraded, ice specific reel with a smooth, 4-bearing system, extended reel stem for clearance while...

Gloss Tortoise/Brown This Berkley® sunglass is both stylish and functional. Sized specifically for women, this sunglass fits comfortably and i...

Gloss Black/Smoke/Blue Mirror This stylish Berkley® sunglass is fitted with optical quality, scratch resistant polarized lenses to reduce glar...

Matte Black/Copper This Berkley® sunglass has a metal built frame that fits comfortably and is fitted with optical quality, scratch resistant ...

Tortoise/Copper/Green Mirror This Berkley® sunglass has a metal built frame that fits comfortably and is fitted with optical quality, scratch...

When it comes to terminal tackle, we can sum up our performance in just one word - strength. Berkley® components can handle the toughest tests. T...

Corrosion resistant carbon steel jaws with an ergonomic co-molded handle design and adjustable lanyard create ideal pliers for managing your catc...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Perfect for transporting your gear Great for: ice fishing, surf fishing, dock or pier fishing, Bank fishing, and saltwater fishing ...

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definit...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

With Berkley® pliers, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Anodized alu...

Safely handle your slippery catch with the Berkley® Coated Fish Gloves. Coated gloves with textured grip Heavy-duty, yet flexible ...

Keep your hands warm and safely handle your slippery catch with the Berkley® Universal Fish Gloves. No-slip grip construction Heavy...

Fillet your catch with ease using the ergonomically designed Berkley® electric fillet knife with precision ground blades. 8 inch stainle...

With the Berkley® Precision Scale anglers can get precise measurements and automatic culling in seconds. The Auto Culling System automatically id...

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail w...

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line ...

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitat...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species. Enhances ordinary lures or li...

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique high-speed rolling balsa action – but t...

BERKLEY® FluoroShield™ is the best of both worlds; a co-polymer core with a fluorocarbon coating. The fluorocarbon coating “shields” the inner co...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

Designed by pro angler Skeet Reese, the Berkley® PowerBait® Ca$h Out features a rudder style tail which causes more action on the fall. It's prof...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...