Soft Minnows

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft "fork tail Fish" for T...

Click here to addERRORClick here to add ERROR Super soft, salted and scented, the Drifter moves freely without you having to shake it. 3D eyes...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Mini Goby is a new plastic goby imitation that is much smaller than those found in our Goby Series.  This bait was requested by many anglers look...

X Zone Lures has its roots in the northern lakes helping anglers crush big smallmouth bass with some of the best drop shot baits ever designed. ...

When the Original Slammer hit the market it became a close kept secret for many anglers on the water due to the incredible results it produced.  ...

Grumpy Round Goby is an incredibly realistic imitation of a round goby now found across the Great Lakes region.  While round goby are an invasive...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definit...

The Goliath Goby represents our latest goby imitation bait that not only looks like the real thing, but also tastes like the real thing!  We've s...

Strike King's® Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the sof...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Creates harmonic vibration that draws active fish Emulates movement of small baitfish Outstanding for deep water dropshotting ...

Whether you like fishing for walleye, bass, or basically any other game fish, the Slim Minnow will catch em! The slim body design with flat...

The 4" Minn-FIN is our latest minnow imitation bait that boasts several industry-breaking technologies. Minn-FIN improves upon the popular fluke ...

The Jackall Crosstail Shad was the very first soft plastic bait developed specifically for drop shotting. Since its introduction to the bass fish...

The Keitech Shad Impact is the perfect baitfish imitation. After careful consideration and multiple prototypes, we produced a lure that maintains...

Designed by Kevin VanDam, the Strike King® KVD Dream Shot softbait gives you the dropshotter's version of the popular Strike King Caffeine Shad. ...

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with bot...

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides adde...

At first glance the 2.2” Flat Cat looks a little bit strange - but put it in the water and you’ll see why we’ve been using prototypes for y...

A favorite of touring pro Shinichi Fukae, the Shad Shape Worm on a drop-shot setup has produced two wins for him on Lake Champlain

Grumpy Google Eye Goby offers anglers another realistic Goby imitation that accentuates physical features of Round Gobies found in the Great Lake...

Very seldom does a technique arise in the fishing world that completely changes the landscape of fishing. Forward facing sonar is this very...

The Strike King KVD Perfect Plastic Drop Shot Half Shell heats up the action at your favorite fishing hole. Co-designed by renowned pro anglers K...

Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech® construction, 3.5" and 4.2" Trick ShotZ™--Z-Man's first specific...

The Drifter Minnow is designed for serious smallmouth anglers with subtle features that bring the perfect blend of art and science to small...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

Jackall designed the innovative Driftfry specifically for mid-strolling and hover-strolling techniques. The integrated lip design uses wate...

Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and...

Thanks to their remarkably soft, pliable, buoyant, and 10X Tough ElaZtech® construction, 3.5" and 4.2" Trick ShotZ™--Z-Man's firs...

The D-Shad is different from most of the fluke-style baits because it’s heavier than most. Fished weightless, it will begin to sink, and because of...

With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in ...

The Keitech Sexy Impact was designed to duplicate the natural swimming action that triggers feeding. The life-like swimming action is enhanced by...

Jackall designed the innovative Driftfry specifically for mid-strolling and hover-strolling techniques. The integrated lip design uses wate...

When it's time to size up, rely on the StreakZ XL. Its split-tail design and gill-plate detail give it a natural look in the water, while salt im...