Lipless Crankbaits

The Ultra Light Rippin’ Rap® features a lipless, deep belly profile designed to dive and rip. With its flat, skinny sides this bait flutters on t...

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune...

The Jackall TN 60 Disc Knocker incorporates a disc-shaped weight in its sound chamber, creating a unique, deep sound, perfect for tempting even pre...

After the huge success of our original Z-Viber 1/16oz - 1inch , we’re expanding our flagship product into a bigger, brighter future. Not only are...

The NEW Eurotackle Z-Viber Micro is here! At 0.6" this mini lure weights 1/16oz just like the original Z-Viber! Thanks to a unique internal tungste...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

The LIVETARGET Yellow Perch Rattlebait is the ultimate searching tool. Its loud, harmonic rattle can be heard chiming from well below the surface, ...

The TN60 features a Tungsten Mouth System on the outside lip that allows the lure to stand straight up when it hits the bottom and increases the sp...

Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most...

The Golden Shiner Rattlebait is a must have for every tackle box. The internal composition is perfectly balanced for a yo-yo style retrieve. Virtua...

The Micro Magic Man can be burned, crawled or jigged.  The nose down stance and tight acion protect it from hookinh anything other than fish.  Wh...

The Nitro is a high appeal lure that will get attention with its powerful torquey vibration action and a rattle that can be heard from afar. As a...

Fine-tuned by bass angling pro Aaron Martens, the Apex Tune embodies years of bass angling expertise of an angling legend. The Apex Tune is a big b...

Unique and realistic profiles matched with need to cover the waterThe tight profile is met with tight vibration emitted by Realis Vibration duo(6...

The Rippin' Rap® is a long-casting, lipless bait with a deep belly and skinny sides that flutter on the drop. It delivers a hard-vibrating action a...

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on...