Crankbaits

The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts...

The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” re...

The Bandit Walleye Shallow dives to almost 12 feet on a long cast and trolls a little deeper than that, making it perfect for walleye, zander and b...

FRANTIC FISH CATCHING ACTION AT SLOW SPEED The high-action produced by FlatFish® at slow troll or retrieve speeds can produce violent strikes ...

The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to ga...

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise di...

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when ca...

The Ultra Light Rippin’ Rap® features a lipless, deep belly profile designed to dive and rip. With its flat, skinny sides this bait flutters on t...

The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether...

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line ...

This deep-diving banana-style body lure swims in a pronounced wide tail action without sacrificing the classic Rapala® “wounded-minnow” attractio...

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune...

A well-known big fish bait, the Deep Long A employs the Long A’s trademark action with a deep diving molded-in lip for durability and out-o...

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitat...

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitat...

After the huge success of our original Z-Viber 1/16oz - 1inch , we’re expanding our flagship product into a bigger, brighter future. Not only are...

The NEW Eurotackle Z-Viber Micro is here! At 0.6" this mini lure weights 1/16oz just like the original Z-Viber! Thanks to a unique internal tungste...

The Jackall TN 60 Disc Knocker incorporates a disc-shaped weight in its sound chamber, creating a unique, deep sound, perfect for tempting even pre...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

Bitsy Minnows are irresistible to fish. If you really just want to catch something, tie one on and add some fun to your fishing trip! An awesome lu...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

The LIVETARGET Yellow Perch Rattlebait is the ultimate searching tool. Its loud, harmonic rattle can be heard chiming from well below the surface, ...

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line ...

This "banana-style" Rapala® lure swims with a pronounced "wide-tail" style without sacrificing that classic Rapala® action. Balsa wood with an in...

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and un...

Who's Your Daddy? That's right, bask in the glory of its flat-sided magnificence. We all know there's a time and place for a premium, flat-...

Kevin Van Dam designed the Strike King® KVD 1.5 Shallow Runner for those situations when the traditional 1.5 size crankbait dives too deep. The K...

The TN60 features a Tungsten Mouth System on the outside lip that allows the lure to stand straight up when it hits the bottom and increases the sp...

Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer...

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it i...

    Lake Erie Walleye dont stand a chance with the Mooneye minnow. They will run anywhere from 5 to 7 feet if flat lined or casted. Fish wi...

Designed to offer big action in a small bait. Size 3 body dives to 8' and delivers an enticing wobbling and rolling action. Buoyant body easily b...

It's easy to see why Strike King® Pro-Model® XD Series crankbaits are so popular with the pros. These medium- (5XD) and large-bodied (6XD), extra...

The Yaleye-Fish Lures are engineered and manufactured for unmatched quality/longevity and they are custom painted for second to none fish c...

You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of the...

Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most...

Internal Weight Positioned for Accurate Casting 3D Eyes High Definition Paint Finishes ...

The Yaleye-Fish Lures are engineered and manufactured for unmatched quality/longevity and they are custom painted for second to none fish c...

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail w...

For over 30 years, this reliable lure has attracted bass and other game fish. Easy to cast, the Big O features a distinctive wobble that ex...

The Golden Shiner Rattlebait is a must have for every tackle box. The internal composition is perfectly balanced for a yo-yo style retrieve. Virtua...

The Micro Magic Man can be burned, crawled or jigged.  The nose down stance and tight acion protect it from hookinh anything other than fish.  Wh...

The entire KVD line of crankbaits has been KVD Crankbaits painstakingly designed and tested at the hands of Kevin VanDam himself. From the errati...

The Gold Miner quickly dives to depths of 30 feet. Made from durable plastic construction, the Gold Miner features a distinct rattle and a wide t...

A deadly crankbait for attacking mid-depth strike zones, the Shimano World Crank 73F Crankbaits are designed with Shimano’s Boost Concept t...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts,...

The Chubble 80SR is  a new revolutionary minnow-shaped crankbait. It was designed as the ideal size for tournaments in the US. The large size helps...

Although debuted at the 2013 Bassmaster Classic as a jerkbait that would dive deeper and get down faster, Smithwick’s Perfect 10 Rogue was soon dis...

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is ...

Bandit Crankbaits are some of the most popular crankbaits with experienced anglers for a reason - and it's not just because they are one of...

This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigge...

The BX® Big Brat is a bully. Like it's older brother it is badly behaved and always looking for a fight Balsa inner core with an armor coating of...

The Nitro is a high appeal lure that will get attention with its powerful torquey vibration action and a rattle that can be heard from afar. As a...

    The slow-rising JERKMASTER 254 is 10 inches long and weighing in at 4.5 oz. was designed to dart/slash in the 6- to 9-foot range. Cast ...

The vigorous action and lifelike finish, make this lure irresistible to large game fish. Whether trolling or casting, the bite is on when y...

The shallow running version of the Shad Rap®. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action...

Fine-tuned by bass angling pro Aaron Martens, the Apex Tune embodies years of bass angling expertise of an angling legend. The Apex Tune is a big b...