Crankbaits

The Gold Miner quickly dives to depths of 30 feet. Made from durable plastic construction, the Gold Miner features a distinct rattle and a wide t...

The Rippin' Rap® is a long-casting, lipless bait with a deep belly and skinny sides that flutter on the drop. It delivers a hard-vibrating action a...

Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most...

Who's Your Daddy? That's right, bask in the glory of its flat-sided magnificence. We all know there's a time and place for a premium, flat-...

Internal Weight Positioned for Accurate Casting 3D Eyes High Definition Paint Finishes ...

The Depth Raider Jointed provides added action and vibration for those hard to catch fish. Designed to fish around heavy cover such as weed...

The Depth Raider Countdown is a weighted neutral buoyant lure designed to go after suspended fish. Just count-it-down to your desired depth and sta...

Badly behaved and always looking for a fight, the BX® Mid Brat is one tough little cookie. Balsa inner core with an armor coating of rugged...

The vigorous action and lifelike finish, make this lure irresistible to large game fish. Whether trolling or casting, the bite is on when y...

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on...

The DT® series dives fast to a preset depth and stays in the strike zone longer, making it ideal for covering more water and catching more fish. Ma...

    The slow-rising JERKMASTER 254 is 10 inches long and weighing in at 4.5 oz. was designed to dart/slash in the 6- to 9-foot range. Cast ...

The Yaleye-Fish Lures are engineered and manufactured for unmatched quality/longevity and they are custom painted for second to none fish c...

    Lake Erie Walleye dont stand a chance with the Mooneye minnow. They will run anywhere from 5 to 7 feet if flat lined or casted. Fish wi...

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just ...

The Yaleye-Fish Lures are engineered and manufactured for unmatched quality/longevity and they are custom painted for second to none fish c...

A well-known big fish bait, the Deep Long A employs the Long A’s trademark action with a deep diving molded-in lip for durability and out-o...

For over 30 years, this reliable lure has attracted bass and other game fish. Easy to cast, the Big O features a distinctive wobble that ex...

You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of the...

The shallow running version of the Shad Rap®. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action...

If you’ve spent any time with a Rebel Wee-Crawfish or Teeny Wee-Crawfish tied to the end of your line, at some point you’ve most likely wis...

Ideal for high fishing pressure or times when the fish are keyed in on smaller forage, the Bomber Square A Square Lip Crankbaits 1/4oz feat...

Bandit Crankbaits are some of the most popular crankbaits with experienced anglers for a reason - and it's not just because they are one of...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features ...

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, ...

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is ...

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts,...

A deadly crankbait for attacking mid-depth strike zones, the Shimano World Crank 73F Crankbaits are designed with Shimano’s Boost Concept t...

FRANTIC FISH CATCHING ACTION AT SLOW SPEED The high-action produced by FlatFish® at slow troll or retrieve speeds can produce violent strikes ...

The Nitro is a high appeal lure that will get attention with its powerful torquey vibration action and a rattle that can be heard from afar. As a...

Fine-tuned by bass angling pro Aaron Martens, the Apex Tune embodies years of bass angling expertise of an angling legend. The Apex Tune is a big b...

Designed to offer big action in a small bait. Size 3 body dives to 8' and delivers an enticing wobbling and rolling action. Buoyant body easily b...

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it i...

The BIG-M is the evolutionary result of many years of Megabass big crankbaits. It leaves behind the fat-bodied and long-billed design of past dee...

BIG-M2.0 explores the 6ft range, a key depth throughout lake Biwa that is a staple of renowned anglers like Shinji Sato. The BIG-M2.0 specializes...

This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigge...

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise di...

It's easy to see why Strike King® Pro-Model® XD Series crankbaits are so popular with the pros. These medium- (5XD) and large-bodied (6XD), extra...

Kevin Van Dam designed the Strike King® KVD 1.5 Shallow Runner for those situations when the traditional 1.5 size crankbait dives too deep. The K...

The entire KVD line of crankbaits has been KVD Crankbaits painstakingly designed and tested at the hands of Kevin VanDam himself. From the errati...

Bitsy Minnows are irresistible to fish. If you really just want to catch something, tie one on and add some fun to your fishing trip! An awesome lu...

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and un...

The Golden Shiner Rattlebait is a must have for every tackle box. The internal composition is perfectly balanced for a yo-yo style retrieve. Virtua...

The NEW Eurotackle Z-Viber Micro is here! At 0.6" this mini lure weights 1/16oz just like the original Z-Viber! Thanks to a unique internal tungste...

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail w...

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line ...

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitat...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

The Chubble 80SR is  a new revolutionary minnow-shaped crankbait. It was designed as the ideal size for tournaments in the US. The large size helps...

The TN60 features a Tungsten Mouth System on the outside lip that allows the lure to stand straight up when it hits the bottom and increases the sp...

The Jackall TN 60 Disc Knocker incorporates a disc-shaped weight in its sound chamber, creating a unique, deep sound, perfect for tempting even pre...

The BX® Big Brat is a bully. Like it's older brother it is badly behaved and always looking for a fight Balsa inner core with an armor coating of...

Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer...

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when ca...

This deep-diving banana-style body lure swims in a pronounced wide tail action without sacrificing the classic Rapala® “wounded-minnow” attractio...

The Jackall MC 60 is a compact fat body crank that gives out a fast wobble and rolling action similar to hand-carved wooden baits. The lure feature...

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitat...

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...