Medium Diving Crankbaits (6'-14')

FRANTIC FISH CATCHING ACTION AT SLOW SPEED The high-action produced by FlatFish® at slow troll or retrieve speeds can produce violent strikes ...

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise di...

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitat...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it i...

Internal Weight Positioned for Accurate Casting 3D Eyes High Definition Paint Finishes ...

You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of the...

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail w...

A deadly crankbait for attacking mid-depth strike zones, the Shimano World Crank 73F Crankbaits are designed with Shimano’s Boost Concept t...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is ...

The vigorous action and lifelike finish, make this lure irresistible to large game fish. Whether trolling or casting, the bite is on when y...

    The slow-rising JERKMASTER 254 is 10 inches long and weighing in at 4.5 oz. was designed to dart/slash in the 6- to 9-foot range. Cast ...

The BIG-M is the evolutionary result of many years of Megabass big crankbaits. It leaves behind the fat-bodied and long-billed design of past dee...

The Depth Raider Jointed provides added action and vibration for those hard to catch fish. Designed to fish around heavy cover such as weed...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the ma...

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just ...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features ...

The Jackall MC 60 is a compact fat body crank that gives out a fast wobble and rolling action similar to hand-carved wooden baits. The lure feature...

The Depth Raider Countdown is a weighted neutral buoyant lure designed to go after suspended fish. Just count-it-down to your desired depth...

Badly behaved and always looking for a fight, the BX® Mid Brat is one tough little cookie. Balsa inner core with an armor coating of rugged...

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, ...

BIG-M2.0 explores the 6ft range, a key depth throughout lake Biwa that is a staple of renowned anglers like Shinji Sato. The BIG-M2.0 specializes...