Soft Swimbaits

The Mega-Swammer features a 100% true hand-poured body which is soft, supple with ribbed sides and a special three-dimensional paddle tail, p...

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of ...

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even ...

The adolescent body profile and anatomical details combined with the signature Oscillator creates the incredibly life-like Juvenile Pike. The Osc...

The Dark Sleeper is built for contact, delivering key bites with its bottom-bouncing, snag-less design, and alluring tail-kick. ...

Whether fishing over flats, deep water structure or in open water the X Zone Swammer is ideal for catching bass, walleye, pike.  The X Zone S...

A scaled down version of the original Swammer, the X Zone Lures Mini Swammer delivers the same great fishing catching ability as its bigger b...