Soft Swimbaits

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even ...

The Mega-Swammer features a 100% true hand-poured body which is soft, supple with ribbed sides and a special three-dimensional paddle tail, p...

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Swimmer features a lifelike profile and high-defini...

The HAZEDONG SHAD’s sensitive tail catches the water even during dead-slow retrieves and delicate shaking, triggering targets with its natural vi...

The Keitech FAT Swing Impact redefines swimbait performance.  Keitech's revolutionary two-tone injection process uses several different types of ...

The adolescent body profile and anatomical details combined with the signature Oscillator creates the incredibly life-like Juvenile Pike. The Osc...

The Dark Sleeper is built for contact, delivering key bites with its bottom-bouncing, snag-less design, and alluring tail-kick. ...

Whether fishing over flats, deep water structure or in open water the X Zone Swammer is ideal for catching bass, walleye, pike.  The X Zone S...

A scaled down version of the original Swammer, the X Zone Lures Mini Swammer delivers the same great fishing catching ability as its bigger b...