New Fishing Products

BLANKPRIMARY MATERIAL SCIII+ Carbon FiberGUIDESRING MATERIAL Stainless Steel FRAME MATERIAL Stainless SteelREEL SEATPRIMARY MATERIAL Nylon ...

Walleye anglers take notice – Eyecon is walleye centric to its core. Created to give walleye anglers the upper hand regardless the techniqu...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcra...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcra...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcra...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcra...

Frabill has everything for your finesse fishing needs. This complete set includes a line threader and two spring bobbers, which easily snap onto ...

The Berkley® Lightning™ Ice Combos feature an upgraded, ice specific reel with a smooth, 4-bearing system, extended reel stem for clearance while...

Bill Davis custom spreaders, built for Lake Simcoe and more!

All Meegs jigs are hand poured, painted and made with high quality hooks.  Imitating a feeding minnow, MEEGS jigs are proven to catch anything that...

SpiderWire® DURABRAID is 25% tougher than conventional braids!  Strong knots with super shock absorbency, SpiderWire DURABRAID is now the toughes...

Okuma Magda Pro line counter reels are constructed of lightweight corrosion-resistant frame and side plates, its' mechanical line counter tailors...

Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.Updated Nordic design creates a modern classic. Brown laminated h...

Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.Superflex says it all. This blade is an incredible, extra thin bl...

A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting...

Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the w...

18" Metal Handle 5-1/4" Diameter metal cup  

Floating Minnow Bucket Dip Net features hi-visibility floating handle with fine mesh nylon netting. Sturdy one-piece D shaped rustproof wire frame.

Need to warm your hands for awhile? Just slip your ice rod into an HT Enterprises Bucket Master Rod Holder and let it do the work for you. Great ...

The strongest, most durable small diameter ice braid. R8 Precision Braiding and fiber technology provide superior strength, roundness and line co...

Low-bulk and high-warmth, these dexterous, versatile half-finger fleece gloves keep the circulation flowing, while freeing up your digits for tyi...

Low-bulk and high-warmth, these dexterous fleece gloves offer cold-day functionality and fold-over protection. Durable hard-face fleece and sp...

Soft Sided Rod Bag. Keep rods together and safe in this water resistant lightweight denier shell, padded for protection. Storage pocket inside is...

 St. Croix's all-new Croix Ice series of technique-specific rods features extreme performance blanks and materials specific to each model. This ser...

NOTE: Due to the size of this item, this product is only available for in-store pick up. If you would like to request a shipping quote, please co...

HELIX 7 CHIRP MEGA DI GPS G4 OVERVIEW The HELIX 7 CHIRP MEGA DI GPS G4 fish finder features MEGA Down Imaging, Dual Spectrum CHIRP Sonar, A...