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The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retri...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow pro...

The Finnish Beast, X-Rap® Peto, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched soft tail to create a seamle...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow pro...

A formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched curl tail to create ...

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise di...

The RipStop™ tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy be...

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural m...

The Ultra Light Rippin’ Rap® features a lipless, deep belly profile designed to dive and rip. With its flat, skinny sides this bait flutters on t...

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when ca...

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. R...

The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether...

The RipStop® Deep has the same action as the original RipStop®, it just dives deeper. The RipStop® tail design creates a fast-ripping, flashing s...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify...

This deep-diving banana-style body lure swims in a pronounced wide tail action without sacrificing the classic Rapala® “wounded-minnow” attractio...

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune...

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical ...

Big fish eat little fish that swim just like the Super Shadow Rap®. Hard kicking side to side, then fading away on pause, slowly sinking like a d...

The unique design of the Slab Rap® allows it to be fished in a number of ways. Weight forward design enables a rocking up and down action to trig...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weig...

The Shadow Rap Shad breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to a...

This "banana-style" Rapala® lure swims with a pronounced "wide-tail" style without sacrificing that classic Rapala® action. Balsa wood with an in...

True to its name, X-Rap® Haku – haku is Finnish for seek – is seeking trouble and ready to rumble with the big mamas. Built tough for big fish, X...

Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer...

Rapala Defiant 30 Size Right Hand Reel with 9'6" Heavy Action Rod The Defiant combo pairs two reliable pieces at a price that won't break the ...

The "MUST HAVE" Survival tool for any activity on the ice!  Made out of tough, durable plastic, Ice Claws are rready in the event of a break thro...

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it i...

Designed to offer big action in a small bait. Size 3 body dives to 8' and delivers an enticing wobbling and rolling action. Buoyant body easily b...

A perfect combination for predator fishing: the classic Rapala® shad body design with an easy-to-use gliding action. Extremely responsive abachi ...

To lead CrushCity, you need to be dependable, adaptable and fearless, which is why the The Mayor is the perfect candidate to crush big bass...

Jigging Rap Magnum falls fast and true, designed for targeting individual fish when using forward-facing sonar. The heavy-weighted body mak...

Get your heart racing and your blood pumping with the exciting topwater action of the Rapala Skitter Pop. Built with a unique cupped mouth ...

Big results in a small package, The Suspect satisfies the tastebuds of panfish and trout to the biggest bass in the lake. 

    Precision Xtreme Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik provides premium jerkbai...

Lithium Ion batteries provide a consistent speed and torque from fillet to fillet, without reduced power or slow down as battery power wane...

A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting...

The BX® Big Brat is a bully. Like it's older brother it is badly behaved and always looking for a fight Balsa inner core with an armor coating of...

The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait ...

The Retractable Line Scissors features a hidden cutting area for safety. Super sharp blades easily cut small braid an...

Look and feel like a pro-fisherman. Moisture-wicking helps you feel dry while the SPF50 protection shields you from the sun. features a cus...

Double-sided, ultra- fine carbon steel cutting edge. Silicone treated for corrosion-resistance. 

The shallow running version of the Shad Rap®. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action...

Insulated tip-up covers hole and prevents freeze up (up to 10” hole) Convenient on-board tackle storage. Keeps everything handy Two bite settings...

Rapala Defiant 30 Size Right Hand Reel with 8'6" Medium-Heavy Action Rod The Rapala Defiant combo pairs two reliable pieces at a price that wo...

Heavy Hitter is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. 4" bait designed to have a l...

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT comes in. 

Breaking new ground, these pliers utilize an ingenious patent pending Mag-Spring system that keeps pliers open and ready. No more fumbling ...

Studded pull-on grippers add traction for your boots on icy surfaces. Accomodates most winter boots Elastic TPR rubber en...

Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.Superflex says it all. This blade is an incredible, extra thin bl...

Add unmatchable sensitivity to any ice rod. Snap-Back Titanium design will not kink or break. Adjustable tension and hi-vis indicator bead give a...

Make fast work of landing and releasing your catch without harm to you or the fish. Securely hold fish with one-hand. Quick release mechani...

Make fast work of landing and releasing your catch without harm to you or the fish. Securely hold fish with one-hand. Quick release mechani...

The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. 

Look and feel like a pro-fisherman. Moisture-wicking helps you feel dry while the SPF50 protection shields you from the sun. features a cus...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the ma...