The Believer™ is one of the most versatile lures available today. Its unique shape and design, combined with a deep and shallow eyelet, allow this bait to be fished from the surface down to depths of 18’ – 20’ Retrieve it slowly as a surface bait over thick vegetation; work it as a jerk bait or twitch bait over and through emerging weed growth. Cast and deep troll it into rocks, timber and heavy cover as a crankbait.
The name speakes for itself, and for over 25 years the Believer has and continues to consistently product RECORD CATCHES for anglers from around the world. It’s unique and erractic action which we refer to as “CONSTRUCTIVE CHAOS” triggers strikes from trophy predators who have seen everything!