YAMAMOTO

A staple in the bass fishing industry- the Gary Yamamoto Senko is arguably the most important lure to have in your box.  The heavy salty content ...

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being ...

A staple in the bass fishing industry- the Gary Yamamoto Senko is arguably the most important lure to have in your box.  The heavy salty content ...

A staple in the bass fishing industry- the Gary Yamamoto Senko is arguably the most important lure to have in your box.  The heavy salty content ...

The D-Shad is different from most of the fluke-style baits because it’s heavier than most. Fished weightless, it will begin to sink, and because of...

A favorite of touring pro Shinichi Fukae, the Shad Shape Worm on a drop-shot setup has produced two wins for him on Lake Champlain

Designed by B.A.S.S. Elite Series Pro, Brett Hite, the Zako Swimbait joins the ranks of Yamamoto's legendary line of soft plastic baits. Its segm...

The Single Tail Grub is a Yamamoto staple. Available in 3”, 4”, 5”, and 6”, the Single Tail Grub covers the gamut of potential applications...

The Single Tail Grub is a Yamamoto staple. Available in 3”, 4”, 5”, and 6”, the Single Tail Grub covers the gamut of potential applications...