NORTHLAND

The Buck-Shot Rattle Spoon is deadly year-round for vertical jigging perch, walleye, trout, bass and pike. Jig aggressively in a lift-fall manner...

Get the drop on walleyes, saugers, perch, bass and more. Rig with live bait or a variety of soft plastics like the IMPULSE® Smelt Minnow and IMPU...

The renowned Forage Minnow® Jig flashes and flutters up strikes from walleyes, trout, jumbo panfish and other predators. It produces an incredibl...

Designed in the shape of a traditional loop knot with a secure yet easy-close snap, the Loop Snap limits the grip on the lure, giving your presen...

The REED-RUNNER is a premium quality spinnerbait type of fishing tackle, and simply a fish catch’n machine for Big Bass & Northern Pike...

    The REED-RUNNER is a premium quality spinnerbait type of fishing tackle, and simply a fish catch’n machine for Big Bass & Northern ...

Feature premium hooks “Bait Saver” collar and hot neon attractor colors DuraFinish coating fo...

Boosts hooking percentages with light-biting walleyes, saugers and other gamefish by 30 to 50 percent or more. Rubber-coated “loop-end” easily sl...

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without ...

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without ...

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without ...

A proven way to increase your catches of light-biting walleyes, saugers and other gamefish by 30 to 50 percent or more since its creation in 1987...

Walleyes, trout, jumbo panfish and other predators see the UV Forage Minnow® Jig high-vis, optically brightened UV finish from afar. When fish mo...