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Deadsticking perfected. The Bait Striker with its exclusive BaitStriker Switch lets you fish hands-free without missing the strike. Trusted tech f...

Strength meets precision. Capture Walleye is built to handle the power of big fish under the ice, with the sensitivity to feel every strike and th...

An all-around workhorse on the ice, the Descent Aluminum offers a fully machined aluminum spool to increase drop speed. Efficiently drop any sized...

On the Mount Rushmore of ice reels, the Black Betty family holds all four spots. With the “George Washington” of the group being the FreeFall Carbo...

The Quest rod series is made for the adventurer. There's no reason you shouldn't be able to enjoy cutting edge rod technology when travelli...

Stay toasty, the Heatwave is ideal for anglers that want to ensure their success on the water. Whether hole hopping or making them pay in the shack...

The Micro Magic Man can be burned, crawled or jigged.  The nose down stance and tight acion protect it from hookinh anything other than fish.  Wh...

You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of the...

The Whiteout ice rod comes from a premium quality series of ice rods. Featuring solid Toray carbon blanks and Evolve Solo Guides, Whiteout Ice ro...

Strike with precision. Reel with control. Every move flows effortlessly, every catch counts. Force keeps you in rhythm with the bite, letting you ...

Wicked ice spinning reel features an aluminum spool with a lightweight graphite body and rotor. The handle is also aluminum and is outfitted with ...

32" Medium Heavy WR-32MH Designed for discerning anglers seeking a competitive edge, this rod combines innovative materials and features to delive...

The high-function hitman series, the Wicked has been remade from the core of its DNA. Taking the advice of the industry’s most educated ice fishi...