Soft Swimbaits

The Berkley PowerBait® Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft g...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing ...

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added re...

Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country-wide, realism and ease of use are k...

6 per pack. The FINESSE Goby is an all new bait style that is built on our highly successful Goliath Swim-Goby platform - but in a much smaller bai...

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile ...

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile ...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent a...

The 3D Crosstail Sucker is an ultra realistically accurate replica of a live sucker, complete with lifelike profile and detailed photoprint...

Dive into the fray with the 3D Burbot Tube – a predatory masterpiece born from the fierce depths! Crafted from a 3D scan of an actual burbo...

Everyone knows that Suckers are one of the preferred forages of large predatory game fish. Because of this, we have created the most realis...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while si...

Cull up with the Berkley PowerBait CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with...

Heavy Hitter is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. 4" bait designed to have a large pro...

Big results in a small package, The Suspect satisfies the tastebuds of panfish and trout to the biggest bass in the lake. 

To lead CrushCity, you need to be dependable, adaptable and fearless, which is why the The Mayor is the perfect candidate to crush big bass...

JOINTLY DEVELOPED BY LUNKER HUNTER TETSUYA NAKAMURA AND MEGABASS, THE SPARK SHAD IS A HAND-POURED PADDLE-TAIL WORM WITH A HULL-DESIGN THAT INCREA...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide ...

Dark Sleeper is designed for stealthy, life-like deployment as a bottom-bouncing swimbait. Low center of gravity weight setting and bottom ...

The GOLIATH SWIM-Goby is an all new bait style that is built on our highly successful GOLIATH Goby platform - but with a significant change...

Designed by B.A.S.S. Elite Series Pro, Brett Hite, the Zako Swimbait joins the ranks of Yamamoto's legendary line of soft plastic baits. Its segm...

Strike King's® Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softe...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Designed for hard-thumping action with a medium-slow to medium retrieve, MAGDRAFT’s tail kicks into gear quickly, sending vibrations throughout t...

Maintain your place on top of the food chain, My Name’s Jeff is a hollow body floating swim bait. A floating chamber is perfect for inserting a r...

The Strike King® KVD Perfect Plastics Blade Minnow started out to be a great trailer. It ended up as a great all-around bait! This swimbait-style...

The MAGDRAFT FREESTYLE is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut belly and ...

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Swimmer features a lifelike profile and high-defini...

The HAZEDONG SHAD’s sensitive tail catches the water even during dead-slow retrieves and delicate shaking, triggering targets with its natural vi...

Posseidon 10 has been designed to the perfect length, weight, and balance to swim like no other paddle tail swim bait can. The Posseidons solid c...

The Regular Medussa has been designed to the perfect length, precise weight, and balance. The Regular Medussa's three irresistible tails have been ...

The Mid Medussa has been designed to the perfect length, precise weight, and balance. The Mid Medussa's three irresistible tails have been design...

The Dark Sleeper is built for contact, delivering key bites with its bottom-bouncing, snag-less design, and alluring tail-kick. ...

A new versatile soft swim bait, the Jackall Rhythm Wave will trigger the right bite. Featuring a shad-like tail, when retrieved it kicks in "Rhyt...