Soft Baits

A new versatile soft swim bait, the Jackall Rhythm Wave will trigger the right bite. Featuring a shad-like tail, when retrieved it kicks in "Rhyt...

A staple in the bass fishing industry- the Gary Yamamoto Senko is arguably the most important lure to have in your box.  The heavy salty content ...

The X Zone 2.75" X-Tube lure is just like it's bigger brother just and inch smaller for a smaller presentation. It also features a super soft yet d...

X Zone Lures has its roots in the northern lakes helping anglers crush big smallmouth bass with some of the best drop shot baits ever designed. ...

The Punisher Punch Craw has a durable, soft, super fine salt-impregnated body, with a unique ribbed thick body and 3 rows of forward facing appen...

The X Zone X-Tube lure features a super soft yet durable body and is offered in proven fish catching colors perfect for matching any conditions o...

When the Original Slammer hit the market it became a close kept secret for many anglers on the water due to the incredible results it produced.  ...

The Jackall 3” Yammy Fish is the perfect soft plastic for one of the biggest trends in bass fishing- ned rigging.  The dense plastic is great for l...

The X Zone True Center Stick has the unique marked “WACKY ZONE” area which is in the true center of our stick to allow for perfectly balanced wac...

JOINTLY DEVELOPED BY LUNKER HUNTER TETSUYA NAKAMURA AND MEGABASS, THE SPARK SHAD IS A HAND-POURED PADDLE-TAIL WORM WITH A HULL-DESIGN THAT INCREA...