Shallow Diving Jerkbaits (0'-6')

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retri...

Once the closely-guarded secret of the pros, the VISION ONETEN jerkbait quickly became a staple among professional and amateur anglers alike, set...

The RipStop™ tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy be...

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural m...

The Jackall Rerange features the TG Zero Friction weight transfer system that shifts 20% of the lures weight during the cast. The weights of the ...

The VISION ONETEN Jr. packs the tournament-winning characteristics of the immensely successful VISION ONETEN jerkbait into a 98mm (3.85in) frame,...

Once the closely-guarded secret of the pros, the VISION ONETEN jerkbait quickly became a staple among professional and amateur anglers alike, set...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify...

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical ...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weig...

Anglers who have experienced the effectiveness of the Megabass VISION ONETEN jerkbaits will be impressed by the X-80 TRICK DARTER. A long time fa...

Diminutive, yet delectable, the Shimano WD-World Diver Flash Boost Jerkbait offers a deep-diving, bite-sized profile that is packed with ad...

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique high-speed rolling balsa action – but t...

MADE BY A MEISTER FINE ART FINISH LURES ARE PAINTED ON THE THIRD FLOOR OF THE COMPANY’S MAIN FACTORY IN HAMAMATSU, SHIZUOKA PREFECTURE. WHILE PR...

MADE BY A MEISTER FINE ART FINISH LURES ARE PAINTED ON THE THIRD FLOOR OF THE COMPANY’S MAIN FACTORY IN HAMAMATSU, SHIZUOKA PREFECTURE. WHILE PR...

    Precision Xtreme Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik provides premium jerkbai...

The new size in Jerkbait family is snack size jerkbait made to cover water more effectively and at longer distances. It has a semi-flat side coup...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify ...

THE X-NANAHAN FINESSE JERKBAIT IS A FUSION OF THE IDEALS OF SHINJI SATO, ONE OF JAPAN’S FOREMOST JERKBAIT ANGLERS, AND THE ENGINEERING OF Y...

From the personal tackle box of Yuki Ito comes the Megabass ITO SHINER, the handmade jerk bait that inspired the world-renowned VISION ONETEN lur...

Shimano’s unique JET BOOST technology within the CURRENT SNIPER Jerkbait is designed for exceptional long-distance casting, allowing the internal...

An embodiment of next-gen Japanese finesse, the KARASHI rolls four irresistible techniques into one bite-sized offering: i-motion ultra finesse, su...

DUO has went beyond the angler’s desire when it comes refined jerkbait fishing. Jerkbait 100SP uses a refined and updated fixed ballast system to...

Crafted by world-renowned lure designed, Hiroshi Nishine, the Nishine Lure Works Erie 95SD Jerkbait offers innovative features and an incre...

The VISION ONETEN Jr. packs the tournament-winning characteristics of the immensely successful VISION ONETEN jerkbait into a 98mm (3.85in) ...

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of gli...