Rapala

Featuring a stainless-steel construction built to perform in harsh marine environments, the Rapala Super Stainless Pliers have a precision internal...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Dolphin-Like ...

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile ...

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile ...

The Gold Miner quickly dives to depths of 30 feet. Made from durable plastic construction, the Gold Miner features a distinct rattle and a wide t...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify ...

The Rippin' Rap® is a long-casting, lipless bait with a deep belly and skinny sides that flutter on the drop. It delivers a hard-vibrating action a...

The X-Rap Deep rockets towards the bottom with all positive characteristics that has made the X-Rap legendary; prominent scales and lateral...

Precision Xtreme Series is made with the finest construction and unrivaled technical qualities. The PXR Deep Mavrik provides premium jerkba...

Make fast work of landing and releasing your catch without harm to you or the fish. Securely hold fish with one-hand. Quick release mechani...

The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait ...

Heavy Hitter is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. 4" bait designed to have a large pro...

Big results in a small package, The Suspect satisfies the tastebuds of panfish and trout to the biggest bass in the lake. 

The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. 

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT comes in. 

To lead CrushCity, you need to be dependable, adaptable and fearless, which is why the The Mayor is the perfect candidate to crush big bass...

Jigging Rap Magnum falls fast and true, designed for targeting individual fish when using forward-facing sonar. The heavy-weighted body mak...

    Precision Xtreme Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik provides premium jerkbai...

Rapala R12 Series fishing accessories redefines fishing productivity. Juice up all your Rapala R12 fishing accessories with the same Lithiu...

Lithium Ion batteries provide a consistent speed and torque from fillet to fillet, without reduced power or slow down as battery power wane...

Look and feel like a pro-fisherman. Moisture-wicking helps you feel dry while the SPF50 protection shields you from the sun. features a cus...

Look and feel like a pro-fisherman. Moisture-wicking helps you feel dry while the SPF50 protection shields you from the sun. features a cus...

Badly behaved and always looking for a fight, the BX® Mid Brat is one tough little cookie. Balsa inner core with an armor coating of rugged...

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on...

The DT® series dives fast to a preset depth and stays in the strike zone longer, making it ideal for covering more water and catching more fish. Ma...

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." ...

Breaking new ground, these pliers utilize an ingenious patent pending Mag-Spring system that keeps pliers open and ready. No more fumbling ...

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just ...

The shallow running version of the Shad Rap®. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action...

Get your heart racing and your blood pumping with the exciting topwater action of the Rapala Skitter Pop. Built with a unique cupped mouth ...

Studded pull-on grippers add traction for your boots on icy surfaces. Accomodates most winter boots Elastic TPR rubber en...

Kit Features: 6" Falcon Fillet Knife & Sheath Sharp stainless steel blade with a strong flexible tip Hard sheath with built-...

Small in size with big time features this Mini Pliers and Mini Side Cutter Combo are sized for tackle box or pocket. Compact needle nose pliers hav...

These "use 'em all the time" tools are ready for action. Lightweight clipper is perfect for cutting line and cleaning up stray ends of knot...

Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.Updated Nordic design creates a modern classic. Brown laminated h...

Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.Superflex says it all. This blade is an incredible, extra thin bl...

A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting...

Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the w...

Soft Sided Rod Bag. Keep rods together and safe in this water resistant lightweight denier shell, padded for protection. Storage pocket inside is...

Insulated tip-up covers hole and prevents freeze up (up to 10” hole) Convenient on-board tackle storage. Keeps everything handy Two bite settings...

Rapala Defiant 30 Size Right Hand Reel with 8'6" Medium-Heavy Action Rod The Rapala Defiant combo pairs two reliable pieces at a price that wo...

A perfect combination for predator fishing: the classic Rapala® shad body design with an easy-to-use gliding action. Extremely responsive abachi ...

Designed to offer big action in a small bait. Size 3 body dives to 8' and delivers an enticing wobbling and rolling action. Buoyant body easily b...

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retri...

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it i...

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise di...

True to its name, X-Rap® Haku – haku is Finnish for seek – is seeking trouble and ready to rumble with the big mamas. Built tough for big fish, X...

Big fish eat little fish that swim just like the Super Shadow Rap®. Hard kicking side to side, then fading away on pause, slowly sinking like a d...

Chrome-Alloy Curved Swedish Stainless Steel Blades for Fin-Bore III Hand Augers. Includes four blade screws and two blades.

Add unmatchable sensitivity to any ice rod. Snap-Back Titanium design will not kink or break. Adjustable tension and hi-vis indicator bead give a...

The BX® Big Brat is a bully. Like it's older brother it is badly behaved and always looking for a fight Balsa inner core with an armor coating of...

Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer...

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when ca...

This deep-diving banana-style body lure swims in a pronounced wide tail action without sacrificing the classic Rapala® “wounded-minnow” attractio...

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune...

The Shadow Rap Shad breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to a...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weig...

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. R...