Rapala

Make fast work of landing and releasing your catch without harm to you or the fish. Securely hold fish with one-hand. Quick release mechani...

The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. 

Look and feel like a pro-fisherman. Moisture-wicking helps you feel dry while the SPF50 protection shields you from the sun. features a cus...

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just ...

Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the w...

One is not enough. Everyone has the “skimmer down the hole” story. This one is made from galvanized steel into a 5" strainer cup mounted to a brawn...

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Dolphin-Like ...

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile ...

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile ...

The X-Rap Deep rockets towards the bottom with all positive characteristics that has made the X-Rap legendary; prominent scales and lateral...

Precision Xtreme Series is made with the finest construction and unrivaled technical qualities. The PXR Deep Mavrik provides premium jerkba...

Ready to match up with any filleting task, the new Lithium Ion Cordless Fillet Knife produces 80 continuous minutes of runtime without any ...

Rapala R12 Series fishing accessories redefines fishing productivity. Juice up all your Rapala R12 fishing accessories with the same Lithiu...

Badly behaved and always looking for a fight, the BX® Mid Brat is one tough little cookie. Balsa inner core with an armor coating of rugged...

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on...

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." ...

Kit Features: 6" Falcon Fillet Knife & Sheath Sharp stainless steel blade with a strong flexible tip Hard sheath with built-...

Small in size with big time features this Mini Pliers and Mini Side Cutter Combo are sized for tackle box or pocket. Compact needle nose pliers hav...

These "use 'em all the time" tools are ready for action. Lightweight clipper is perfect for cutting line and cleaning up stray ends of knot...

Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.Updated Nordic design creates a modern classic. Brown laminated h...

Soft Sided Rod Bag. Keep rods together and safe in this water resistant lightweight denier shell, padded for protection. Storage pocket inside is...