New Fishing Products

Buoyant enough to float a standard 5/0 EWG hook, the 4-inch GOAT ToadZ features a wide, bulky body and streamlined profile which combine to...

The Yaleye-Fish Lures are engineered and manufactured for unmatched quality/longevity and they are custom painted for second to none fish c...

A well-known big fish bait, the Deep Long A employs the Long A’s trademark action with a deep diving molded-in lip for durability and out-o...

For over 30 years, this reliable lure has attracted bass and other game fish. Easy to cast, the Big O features a distinctive wobble that ex...

You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of the...

The shallow running version of the Shad Rap®. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action...

If you’ve spent any time with a Rebel Wee-Crawfish or Teeny Wee-Crawfish tied to the end of your line, at some point you’ve most likely wis...

Ideal for high fishing pressure or times when the fish are keyed in on smaller forage, the Bomber Square A Square Lip Crankbaits 1/4oz feat...

Offering champion-level storage, the Plano KVD Signature Series Tackle Bags have been completely renovated by the legend himself, Kevin Van...

Bandit Crankbaits are some of the most popular crankbaits with experienced anglers for a reason - and it's not just because they are one of...

The Shimano® Clarus Salmon/Steelhead Rods feature newly designed reel seats, Grade A cork handles, and IM-8 graphite construction, that is ...

Black finish is excellent for use with big game leader material Use with 50 lb test fluorocarbon ...

High strength and burr-free Perfect for Surflon and Surfstrand wire Correct size is slightly ...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features ...

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is ...

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts,...

The Convergence delivers a workhorse series of rods with Shimano performance and quality components. The compact line-up of lengths, powers and act...

An eye catching appearance and high performance capabilities, these Shimano Scimitar Spinning Rods are a great option for anglers of all le...

Finesse anglers are all keyed in on finesse techniques. The Ned Rig has been filling livewells and cashing checks. A small plastic and jig ...

A legendary reimagination of an iconic series of actions, the G. Loomis NRX+ NED RIG draws from more than forty years of technology, innovation, an...

A quality introductory fly kit featuring a lightweight, easy to cast Fenwick® fly rod and composite fly reel. Perfect for beginner fly anglers. ...

Get your heart racing and your blood pumping with the exciting topwater action of the Rapala Skitter Pop. Built with a unique cupped mouth ...

As it sputters across the surface, the legendary Heddon Torpedo creates a massive disturbance that has helped to build its reputation for d...

Zara Spooks have been around a long time, and they will probably always be in the boxes, bags, and boats of bass fishermen. Well, the old Spook got...

The LF Pop is a very effective top water lure equipped with rattler. Fitted with genuine VMC treble hooks and finished with realistic colou...

Upgraded Hook Hangers HD Crackle Patterns Feather Treble Size 2 inch ...

The original Alewife Bait Strip Specially treated, hand-cut and packaged in the Toronto area. Founded from a true passion of fishing for Ki...

Take one look at the double-jointed body and crankbait-style lip on the HEAD HUNTER MAGNUM and you know immediately that this is a trophy m...

The Titan is a revolutionary lure that makes jerk bait fishing as easy as turning the reel, putting trophy class fish within anyone's reach...

The Rachel will troll down to 15', and has a classic wide wobble. cranked, it will run down to 6' with a erratic darting action. built in E...

Keep your tippet, tools and flies handy and organized with Simms' requisite zip-in wader pocket.  Lightweight yet dura...

The S-10 Salty Rod Holder is equipped with a double c-clamp mount.  These versatile clamps allow you to mount and remount the rod holder in...

D-10 Down-Easter Standard Rod HolderThe D-10 Down-East Standard Rod Holder is equipped with a single clamp mount.  This versatile clamp ope...

The first lure in its class to incorporate Shimano’s legendary Boost Concept technology, the Shimano World Pop 69F Popper features a multi-...

A deadly crankbait for attacking mid-depth strike zones, the Shimano World Crank 73F Crankbaits are designed with Shimano’s Boost Concept t...

Crafted by world-renowned lure designed, Hiroshi Nishine, the Nishine Lure Works Erie 95SD Jerkbait offers innovative features and an incre...

Diminutive, yet delectable, the Shimano WD-World Diver Flash Boost Jerkbait offers a deep-diving, bite-sized profile that is packed with ad...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresis...

With its super-soft body and weedless hidden-hooks design, the Scum Frog® allows you to fish places other lures can't get to. Don't be afra...

Following four years of development, Sunline recently launched Asegai braid featuring patented Xplasma technology that dramatically improve...

J-Braid x8 line is a complete line up of high quality 8 carrier braid made of the finest materials from Japan. 8 Strands of tightly woven f...

In a class all its own, Daiwa’s new J-Fluoro Samurai high-end fluorocarbon mainline brings invisibility and high performance to anglers of ...

The revolutionary Sleeper Craw promises to upend the conventional craw imitation game, with its hidden hook design, realistic features, and...

          The long shank Classic Mustad Beak hook has been an all time favorite with bait fishermen for many years. This bait holder hoo...

The crazy cousin of the already popular Lil Trooper, the Lil Super Trooper introduces action claws to this ned rig craw style bait. Infused...

Ideal for targeting Bass, Walleye, Pike, and other freshwater bottom-feeding predators, the LIVETARGET LIVE Craw accurately mimics a vulner...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material...

Special design & simplicity For larger sized whole baits Available rigged or unrigged Rigged: Rigged with leader...

The Large Teaser creates a lifelike wounded action that can be customized with different hook placements. These Teaser Heads are available ...

The Rhys-Davis Super Herring Special Bait Head is designed for Herring strip, Anchovies & artificial imitation baits more than 6 inches...

The OR37 SST Pro Mag Planer is Off Shore's bigger badder brother to the OR12 Side Planer and OR34 Mini Planers. It pulls more weight than a...

Developed by O'Ki Tackle to give the impression of fish on the feed making it one of the hottest attractors available. Produces a tight rol...

Connects the downrigger weight to the Fish Hawk Probe. Two heavy-duty snap swivels connected by a Mighty-Mini™ split ring. The sp...

Replacement battery pack for Fish Hawk X4 or X4D Probes.