New Fishing Products

Be daring in Alenuihaha. This rectangular style combines the reliable fit of a large wrap with Maui Jim’s patented PolarizedPlus2® lens tec...

Byron Bay is a frame built to withstand any level of activity. Whether you're out for a run or cruising the surf, this nylon wrap sunglass ...

The Flats in a playful dual-tone colour palette is the perfect companion for your active escapades. Its SuperThin Glass lenses inset in a d...

Seek and Destroy! The Kalin's Google Eye Tungsten Search Bait was designed to fish while using Electronics “Live technology” to cover water...

Metallia rods are designed and crafted for those pursuing Salmon, Steelhead and Striped Bass. With spinning and casting rods specifically d...

Rods which are 8 feet in length or greater when fully collapsed do not qualify for $40 flat rate shipping due to oversized shipping rates. If you w...

REVROS is it now has a ZAION V body which is simultaneously lighter and a lot stronger than what other manufacturers are using at this pric...

TechSet® technical locking curve maximizes hook sets and locks fish in place. Moon eye shaped jig head provides added control and b...

Humminbird® LakeMaster® Maps deliver unrivaled detail, accuracy and innovative, one-of-a-kind features you need to eliminate unproductive w...

The Power Taper does exactly what is says - puts the energy in the line to turn over any big fly or rig on even the fastest of rods. 

This complete fishing kit features everything your child needs for a fun day of fishing, including a tackle box with two-tier cantilever tr...

Easily add depth to your presentation "a poor man's downrigger" A simple, but effective alternative to in-line weights, lead c...

Cutter ski jig 1/4 white 8pk• ergonomic, current cutter jig head design cuts through tough current •Matzo sickle hook technology • chip res...

Saltwater-grade rods at an affordable price pointSaltwater-grade rods in this price category are usually better utilized as a coat hanger t...

Maximum Line SpeedThe born from our popular Boost Salt Series, the Boost Blue is built for anglers with an aggressive casting stroke to ach...

Redesigned and upgraded, the brand new Tatula XT Bass Rods feature lightweight and powerful HVF (High Volume Fiber) graphite blank technolo...

Perfect for the shallow water fisherman who want traditional and CHIRP ClearVü scanning sonar, this transom or trolling motor mounted trans...

The Big Jig Box is the most efficient, secure and organized way to store your larger jigs and hooks. The patent pending silicone anchoring ...

Made from 97%, Eco Friendly, Pure Tungsten, X Zone Tungsten Arrowhead Weights present in a unique arrowhead shape, which fit beaver style b...

    The slow-rising JERKMASTER 254 is 10 inches long and weighing in at 4.5 oz. was designed to dart/slash in the 6- to 9-foot range. Cast ...

The GOLIATH SWIM-Goby is an all new bait style that is built on our highly successful GOLIATH Goby platform - but with a significant change...

A light weight disc drag reel in its purest form, the all-new Ultradisc features everything you need and nothing you don’t in a disc drag f...

Greys all new flagship fly reel is fully constructed in bar stock aluminium and fitted with either a fresh or saltwater sealed disc drag sy...

An original, ‘self-walking’ topwater lure, Z-Man’s 5-inch HellraiZer slashes, sputters and carves the surface unlike anything you’ve seen b...

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with bot...

Get wacked with a Wackm worm harness. Great Lakes Walleye don't stand a chance with the fish catching ability of these premium harnesses. U...

The Yaleye-Fish Lures are engineered and manufactured for unmatched quality/longevity and they are custom painted for second to none fish c...

    Lake Erie Walleye dont stand a chance with the Mooneye minnow. They will run anywhere from 5 to 7 feet if flat lined or casted. Fish wi...

A modern take on the guide-favorite waterproof roll-top backpack, designed to be the ideal gear hauler for the big days the world over. ...

Dreamweaver Flasher File Storage Box - The Dreamweaver Flasher File can store up to 14 large flashers. This box is made of durable plastic ...

It's no coincidence the world's most successful competitive angler trusts Plano to protect and transport his gear. The Plano KVD Signature ...

The SPECTRUM C features a large arbor with rugged machined die-cast frame and generous concave vented spool. Equipped with the SPECTRUM Fam...

The RUN fly reel was designed for the angler looking for a lightweight reel option with the stopping capabilities of a carbon fiber drag sy...

The RISE continues Redington's ongoing quest to think beyond the bounds of traditional fly reel designs. It features a u-shaped large-arbor...

A new standard in Di-cast reel design, the latest addition to the Greys reel family is constructed from durable di cast aluminium that then...

We have developed the ground breaking QRS (Quad rating system) cassette reel for the avid angler who fishes a variety of situations. The un...

The FIN reels are the first range in the entirely new Greys reel family. A beautiful performance reel in a never before seen Di-cast constr...

The Supreme QRS, "Quick Release Spool", offers an interchangeable large arbor cassette spool system. Modern in style and functionality, the...

Change agent. A heavy-duty version of the Remix, this HD reel has a full-cage design to capture line without failure. This makes a great op...

The ultimate hybrid. A fusion between the free-form structures of a cast spool and the mechanical integrity of a CNC-machined case, Remix i...

Liquid courage. Let’s face it, die-cast reels are intended to be low-cost alternatives to machined reels, right? Heavier. Easier to damage....

The ultimate hybrid. A fusion between the free-form structures of a cast spool and the mechanical integrity of a CNC-machined case, Remix i...

Liquid courage. Let’s face it, die-cast reels are intended to be low-cost alternatives to machined reels, right? Heavier. Easier to damage....

The Waterworks-Lamson® Guru S Fly Reel is the lightest Guru yet, with a larger arbor and a narrower spool—you won't find a speck of extra m...

A perfect blend of balance, recovery, and power, the user-friendly performance of the Aydon series is the optimum mix between casting perfo...

The original Bougle was last produced in 1939, and many collectors believe the reel reached both its functional and aesthetic apex, even th...

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." ...

Keep your catch alive without needing a live well with an Eagle Claw Poly Stringer. Hook this stringer through the fish's gills and out of ...

Keep your catch alive without needing a live well with a Braided Nylon Fish Stringer from Eagle Claw. Hook this stringer through the fish's...

Eagle Claw 6' and 12' Poly Fish Stringer. Extra strong polyethylene twisted stringer with corrosion resistant needle and ring. 

Anglers can count in this tool to help with their day out on the water. 72 in. long. 10 snaps.  ...

The Eagle Claw Silent Stringer, 11 Snap was made to function as the most suitable companion for just about any fishing trip. Offering some ...

Breaking new ground, these pliers utilize an ingenious patent pending Mag-Spring system that keeps pliers open and ready. No more fumbling ...

Compact, stainless steel construction with soft grip finger pads

These sharp scissors make it easy to cut either small and large diameter braid or line. Add this long-term performance fishing tool to your equipme...

Double-sided, ultra- fine carbon steel cutting edge. Silicone treated for corrosion-resistance. 

Floating textured handle for sure grip to remove hooks safely. Ventilator needle for deep water species. Many reef dwelling fish have a swi...

Mustad's uniquely designed pliers give anglers an edge on getting just the right angle to pry out precious hooks. Built with Stainless Stee...

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just ...