New Fishing Products

The first lure in its class to incorporate Shimano’s legendary Boost Concept technology, the Shimano World Pop 69F Popper features a multi-...

Crafted by world-renowned lure designed, Hiroshi Nishine, the Nishine Lure Works Erie 95SD Jerkbait offers innovative features and an incre...

Diminutive, yet delectable, the Shimano WD-World Diver Flash Boost Jerkbait offers a deep-diving, bite-sized profile that is packed with ad...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresis...

Following four years of development, Sunline recently launched Asegai braid featuring patented Xplasma technology that dramatically improve...

J-Braid x8 line is a complete line up of high quality 8 carrier braid made of the finest materials from Japan. 8 Strands of tightly woven f...

In a class all its own, Daiwa’s new J-Fluoro Samurai high-end fluorocarbon mainline brings invisibility and high performance to anglers of ...

The revolutionary Sleeper Craw promises to upend the conventional craw imitation game, with its hidden hook design, realistic features, and...

          The long shank Classic Mustad Beak hook has been an all time favorite with bait fishermen for many years. This bait holder hoo...

The crazy cousin of the already popular Lil Trooper, the Lil Super Trooper introduces action claws to this ned rig craw style bait. Infused...

Ideal for targeting Bass, Walleye, Pike, and other freshwater bottom-feeding predators, the LIVETARGET LIVE Craw accurately mimics a vulner...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material...

Special design & simplicity For larger sized whole baits Available rigged or unrigged Rigged: Rigged with leader...

The Large Teaser creates a lifelike wounded action that can be customized with different hook placements. These Teaser Heads are available ...

The Rhys-Davis Super Herring Special Bait Head is designed for Herring strip, Anchovies & artificial imitation baits more than 6 inches...

The OR37 SST Pro Mag Planer is Off Shore's bigger badder brother to the OR12 Side Planer and OR34 Mini Planers. It pulls more weight than a...

Developed by O'Ki Tackle to give the impression of fish on the feed making it one of the hottest attractors available. Produces a tight rol...

The Mustad 1X strong wire Beak Hook is perfect for natural bait saltwater presentation. The strong hook features perfect penetration and ho...

Your lean, mean, trail-to-river machine. Flyweight Men's Wading Boots cut ounces in exchange for maximum output, relentless grip, and stand...

The key to powering through the obstacles of a river system is great footing. The rugged, responsive Guide BOA Boot stacks agility and stab...

A classic, great-fitting wading boot with all the rugged features and the trusted support and traction you need while in and out of the wat...

Defined by proven support, determined traction and rugged durability, the time-tested Freestone® Boot powers through a full range of wading...

The ultimate wader for your almighty dollar, the Freestone® Stockingfoot has been refined through years of testing and tweaking and is infu...

The best value in wading, the Tributary collection from Simms features every ounce of Simms high-performing wader DNA in an affordable pack...

Command tournament-winning performance with the next generation of Shimano Expride casting and spinning rods. Built upon a strong legacy ...

Command tournament-winning performance with the next generation of Shimano Expride casting and spinning rods. Built upon a strong legacy wi...

The all-new SLX series of rods provides anglers with a revamped and eye-catching aesthetic coupled with new Shimano rod technology to deliv...

The all-new SLX series of rods provides anglers with a revamped and eye-catching aesthetic coupled with new Shimano rod technology to deliv...

The Mustad Nylon Coated Wire leaders are made for casting or trolling with natural or artificial bait for a whole range of species with a m...

Designed by the pros, for all anglers. 

Rods which are 8 feet in length or greater when fully collapsed do not qualify for $40 flat rate shipping due to oversized shipping rates. ...

It's a tall task to redesign an industry benchmark for versatility and performance, so the Shimano team went to work developing the all-new...

High Viz-Glow Top Very Buoyant  Can be fished fixed between float stops or as a slip float  ...

One piece durable plastic, Crystal Clear slip floats!Ideal stealth while maintaining a perfect drift for any deep-fast current due to uniqe...

Sheffield Soft Floats Squatty Orange Made of soft blown plastic the won't break in the cold Clear bottom w/center line tu...

Opti-Angle Needle Point Chemically sharpened Nor-Tempered Forged Reversed Extra Strong Turned up tapered eye ...

Glow Colours Tungsten head Hand tied First grade salt water Ahrex hook Textured body 2 per pack 3/32 oz / #...

The Drifter Minnow is designed for serious smallmouth anglers with subtle features that bring the perfect blend of art and science to small...

Great Lakes Spoons design and manufacture all of our fishing lures from the best materials available. Our lures are hand built to a higher ...

Great Lakes Spoons design and manufacture all of our fishing lures from the best materials available. Our lures are hand built to a higher ...

Great Lakes Spoons design and manufacture all of our fishing lures from the best materials available. Our lures are hand built to a higher ...

Great Lakes Spoons design and manufacture all of our fishing lures from the best materials available. Our lures are hand built to a higher ...

Great Lakes Spoons design and manufacture all of our fishing lures from the best materials available. Our lures are hand built to a higher ...

Great Lakes Spoons design and manufacture all of our fishing lures from the best materials available. Our lures are hand built to a higher ...

A light weight disc drag reel in its purest form, the all-new Ultradisc features everything you need and nothing you don’t in a disc drag f...

Huskie Muskie offers premium pre-made leaders for all your trophy fishing needs! ***1 Per Pack*** 12" Casting Leader ...

Planer Board – 4 pack Fishing line is gripped between the soft pads and variable release tension is attained by moving the lin...

Chemically Sharpened SABRETOOTH hooks are manufactured from the finest quality high carbon steel, producing unparalleled strength and sharp...

    The Frabill® Hiber-Net Stowable Net is the most easily stowable net you'll ever use! When not in use, the net and net frame collapse an...

The Abu Garcia® stand alone 44-rod rack saves space while neatly and securely storing up to 44 rods or 22 complete rod and reel combos. Ide...

The Abu Garcia® vertical 11-rod rack saves space while neatly and securely storing up to 11 rods or 6 complete rod and reel combos. Ideal f...

Keep bait fresh, lively and enticing. This dual design includes a clip-on portable aerator to turn your bucket into a thriving oxygen sourc...

The classic Frabill bait bucket has earned admiration from many anglers for its functional and durable design. The specialized lid accommod...

Easy-On/Easy Off "Overshoe" Style Design Exclusive Serrated Plates Provide Superior Traction   Rugged and flexible construction ...

The Quest rod series is made for the adventurer. There's no reason you shouldn't be able to enjoy cutting edge rod technology when travelli...

The HT Enterprises Ice Anchor Power Drive Tool is designed to quickly and easily screw shelter anchors into the ice. The universal design a...

Durably sensitive with impressive power, Triumph® salmon and steelhead spinning rods are built for savvy anglers seeking the best in perfor...