New Fishing Products

Metallia rods are designed and crafted for those pursuing Salmon, Steelhead and Striped Bass. With spinning and casting rods specifically d...

Rods which are 8 feet in length or greater when fully collapsed do not qualify for $40 flat rate shipping due to oversized shipping rates. If you w...

REVROS is it now has a ZAION V body which is simultaneously lighter and a lot stronger than what other manufacturers are using at this pric...

TechSet® technical locking curve maximizes hook sets and locks fish in place. Moon eye shaped jig head provides added control and b...

Humminbird® LakeMaster® Maps deliver unrivaled detail, accuracy and innovative, one-of-a-kind features you need to eliminate unproductive w...

Cutter ski jig 1/4 white 8pk• ergonomic, current cutter jig head design cuts through tough current •Matzo sickle hook technology • chip res...

Saltwater-grade rods at an affordable price pointSaltwater-grade rods in this price category are usually better utilized as a coat hanger t...

Maximum Line SpeedThe born from our popular Boost Salt Series, the Boost Blue is built for anglers with an aggressive casting stroke to ach...

Redesigned and upgraded, the brand new Tatula XT Bass Rods feature lightweight and powerful HVF (High Volume Fiber) graphite blank technolo...

The Big Jig Box is the most efficient, secure and organized way to store your larger jigs and hooks. The patent pending silicone anchoring ...

Made from 97%, Eco Friendly, Pure Tungsten, X Zone Tungsten Arrowhead Weights present in a unique arrowhead shape, which fit beaver style b...

The GOLIATH SWIM-Goby is an all new bait style that is built on our highly successful GOLIATH Goby platform - but with a significant change...

A light weight disc drag reel in its purest form, the all-new Ultradisc features everything you need and nothing you don’t in a disc drag f...

Greys all new flagship fly reel is fully constructed in bar stock aluminium and fitted with either a fresh or saltwater sealed disc drag sy...

An original, ‘self-walking’ topwater lure, Z-Man’s 5-inch HellraiZer slashes, sputters and carves the surface unlike anything you’ve seen b...

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with bot...

Get wacked with a Wackm worm harness. Great Lakes Walleye don't stand a chance with the fish catching ability of these premium harnesses. U...

The Yaleye-Fish Lures are engineered and manufactured for unmatched quality/longevity and they are custom painted for second to none fish c...

    Lake Erie Walleye dont stand a chance with the Mooneye minnow. They will run anywhere from 5 to 7 feet if flat lined or casted. Fish wi...

A modern take on the guide-favorite waterproof roll-top backpack, designed to be the ideal gear hauler for the big days the world over. ...

Dreamweaver Flasher File Storage Box - The Dreamweaver Flasher File can store up to 14 large flashers. This box is made of durable plastic ...

It's no coincidence the world's most successful competitive angler trusts Plano to protect and transport his gear. The Plano KVD Signature ...

The SPECTRUM C features a large arbor with rugged machined die-cast frame and generous concave vented spool. Equipped with the SPECTRUM Fam...

The RUN fly reel was designed for the angler looking for a lightweight reel option with the stopping capabilities of a carbon fiber drag sy...

The RISE continues Redington's ongoing quest to think beyond the bounds of traditional fly reel designs. It features a u-shaped large-arbor...

A new standard in Di-cast reel design, the latest addition to the Greys reel family is constructed from durable di cast aluminium that then...

The FIN reels are the first range in the entirely new Greys reel family. A beautiful performance reel in a never before seen Di-cast constr...

Liquid courage. Let’s face it, die-cast reels are intended to be low-cost alternatives to machined reels, right? Heavier. Easier to damage....

The ultimate hybrid. A fusion between the free-form structures of a cast spool and the mechanical integrity of a CNC-machined case, Remix i...

Liquid courage. Let’s face it, die-cast reels are intended to be low-cost alternatives to machined reels, right? Heavier. Easier to damage....

The Waterworks-Lamson® Guru S Fly Reel is the lightest Guru yet, with a larger arbor and a narrower spool—you won't find a speck of extra m...

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." ...

Keep your catch alive without needing a live well with an Eagle Claw Poly Stringer. Hook this stringer through the fish's gills and out of ...

The Eagle Claw Silent Stringer, 11 Snap was made to function as the most suitable companion for just about any fishing trip. Offering some ...

Compact, stainless steel construction with soft grip finger pads

Double-sided, ultra- fine carbon steel cutting edge. Silicone treated for corrosion-resistance. 

Mustad's uniquely designed pliers give anglers an edge on getting just the right angle to pry out precious hooks. Built with Stainless Stee...

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just ...

Buoyant enough to float a standard 5/0 EWG hook, the 4-inch GOAT ToadZ features a wide, bulky body and streamlined profile which combine to...

The Yaleye-Fish Lures are engineered and manufactured for unmatched quality/longevity and they are custom painted for second to none fish c...

A well-known big fish bait, the Deep Long A employs the Long A’s trademark action with a deep diving molded-in lip for durability and out-o...

For over 30 years, this reliable lure has attracted bass and other game fish. Easy to cast, the Big O features a distinctive wobble that ex...

You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of the...

The shallow running version of the Shad Rap®. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action...

If you’ve spent any time with a Rebel Wee-Crawfish or Teeny Wee-Crawfish tied to the end of your line, at some point you’ve most likely wis...

Offering champion-level storage, the Plano KVD Signature Series Tackle Bags have been completely renovated by the legend himself, Kevin Van...

Black finish is excellent for use with big game leader material Use with 50 lb test fluorocarbon ...

High strength and burr-free Perfect for Surflon and Surfstrand wire Correct size is slightly ...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features ...

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is ...

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts,...

The Convergence delivers a workhorse series of rods with Shimano performance and quality components. The compact line-up of lengths, powers and act...

Finesse anglers are all keyed in on finesse techniques. The Ned Rig has been filling livewells and cashing checks. A small plastic and jig ...

A legendary reimagination of an iconic series of actions, the G. Loomis NRX+ NED RIG draws from more than forty years of technology, innovation, an...

Get your heart racing and your blood pumping with the exciting topwater action of the Rapala Skitter Pop. Built with a unique cupped mouth ...

As it sputters across the surface, the legendary Heddon Torpedo creates a massive disturbance that has helped to build its reputation for d...

Zara Spooks have been around a long time, and they will probably always be in the boxes, bags, and boats of bass fishermen. Well, the old Spook got...

Upgraded Hook Hangers HD Crackle Patterns Feather Treble Size 2 inch ...

Keep your tippet, tools and flies handy and organized with Simms' requisite zip-in wader pocket.  Lightweight yet dura...