New Fishing Products

Made for endurance, comfort and trusted in-river stability, the G3 Guide Boot – Vibram® is the grippy standard worn by far-ranging guides a...

Rep the species that swim rent-free in your head with the classic, mid-crown Double Haul Icon Trucker that goes with the flow. 

The highest-tech wading jacket on the water, our updated G4 Pro® brings a GORE-TEX® Pro 3-layer build to the battle and provides a full sui...

From cutties to browns to 'bows, the Trout Regiment Camo Fill T-Shirt supports the fixation with a plush blend of cotton-poly comfort meets...

Ultralight anglers must weigh a myriad of factors to find success on the water. Decoding the right combination of water conditions and fish...

The SST "a" rod family has it all.  Whether you are a bank fisherman, or a hardcore salmon fisherman targeting big Chinook out at Buoy 10, ...

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, at...

THE DYNA RESPONSE IS A NEW CONCEPT METAL VIBE DEVELOPED WITH SHINJI SATO. THE SUPER-THIN 0.6MM STAINLESS PLATE CUTS THROUGH WATER AND FEATU...

BORN TO MEET THE CHALLENGE OF JAPAN’S TOUGHEST FIELDS, THE F0ST-62XS KIRISAME ULTIMATE IS THE EXTREME EXPRESSION OF ULTRALIGHT FINESSE, DIALING SEN...

THE X-NANAHAN+1 FINESSE JERKBAIT IS A FUSION OF THE IDEALS OF SHINJI SATO, ONE OF JAPAN’S FOREMOST JERKBAIT ANGLERS, AND THE ENGINEERING OF...

Prepare to revolutionize your finesse fishing with the Daiwa Tatula BF70 Bait Finesse Baitcasting Reel. This reel is a masterpiece of engin...

Introducing the Daiwa Certate LT 2024 Spinning Reel, engineered with the innovative MC Tough Digigear for unmatched performance and durabil...

Daiwa CDN Custom Rods are the ultimate solution for anglers seeking superior performance in Canadian freshwater fishing. These rods are s...

Daiwa CDN Custom Rods are the ultimate solution for anglers seeking superior performance in Canadian freshwater fishing. These rods are spe...

The Daiwa TD Eye Rods represent a pinnacle of innovation and precision in fishing gear, especially crafted for walleye anglers. At the core...

Introducing the revolutionary Daiwa Zillion Bass Rods, designed to elevate your angling experience to new heights. These rods are packed ...

Engineered for tournament-level performance, the Daiwa Tatula Elite Spinning Reel delivers the power, precision, and durability that serious angler...

The Retractable Line Scissors features a hidden cutting area for safety. Super sharp blades easily cut small braid an...

Providing snag-free performance around rocks, vegetation, and laydowns, the Mustad Apex Drop Shot Weedless is equipped with a heavy-duty mo...

Featuring Mustad’s next-generation TitanX coating and Alpha Point technology, the Mustad Apex Wide Drop Shot Hooks are coated with a stealt...

Please note; This rod features 'spiral wrap' guides designed to increase the casting performance of the rod and prevent the line rubbing wh...

Welcome to the VMC ® RedLine Series™ hooks. Engineered for elite bass anglers when they need to turn up the heat from a “10” to a...

Welcome to the VMC RedLine Series hooks. Engineered for elite bass anglers when they need to turn up the heat from a “10” to an “11.” It st...

Welcome to the VMC ® RedLine Series™ hooks. Engineered for elite bass anglers when they need to turn up the heat from a “10” to a...

Welcome to the VMC ® RedLine Series™ hooks. Engineered for elite bass anglers when they need to turn up the heat from a “10” to a...

This design allows you to go heavy for longer casts, better bottom contact and deeper finesse presentations without sacrificing your bait's...

Made from 97%, Eco-Friendly, Pure Tungsten, X Zone Tungsten Worm Weights present in a traditional shape and are available in two colors: Ch...

A daily driver for whatever you’re drinking.Cup holder compatibleSpace-saving stackabilitySplash resistantDishwasher safe 

The Pflueger President Spinning Combo continues to be "The Smart Choice™" in performance and value. The President Spinning Reel f...

Fish like Jordan Lee! Designed by back-to-back Bassmaster Classic® winner and winner of the first-ever MLF Bass Pro Tour event, Jordan Lee, the ...

The President XT® spinning reels take the President® to the next level of performance. Smooth and reliable operation is driven by a 10 bearing syst...

The Pflueger President continues to be "The Smart Choice™" in performance and value. The President features a lightweight graphite body and roto...

The Daiwa Tatula MQ LT Spinning Reel is built to deliver maximum strength, smoothness, and durability in a lightweight design. Featuring Daiwa’s ad...

Forged from over 30 years of Curado performance and durability, the new Curado 200 M inherits the latest Shimano reel technologies to provi...

Redesigned from the ground up, the 5th generation of Revo low profile reels have been designed to provide best-in-class precision, power, and perfo...

The Greys Cruise combo features a medium fast action 4pc fly rod matched with a Greys Cruise large arbour fly reel featuring a full disc dr...

The ZATA spinning reels exemplify sleek reel design and performance in a compact package. Precision engineered with a lightweight aluminum frame, p...

The next generation of AETOS™ fly rods includes an extensive range of high performance, modern fly rods, including single handed,...

Everyone knows that Suckers are one of the preferred forages of large predatory game fish. Because of this, we have created the most realis...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while si...

Cull up with the Berkley PowerBait CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with...

Rods which are 8 feet in length or greater when fully collapsed do not qualify for $40 flat rate shipping due to oversized shipping rates. ...

Fenwick HMG changed fishing forever in 1973 with the creation of the first ever all graphite fishing rod. HMG meant High Modulus Graphite t...

Rods which are 8 feet in length or greater when fully collapsed do not qualify for $40 flat rate shipping due to oversized shipping rates. ...

A tradition of innovation and technology is what we relied on while building the all-new Fenwick Eagle. There are expectations from anglers...

A tradition of innovation and technology is what we relied on while building the all-new Fenwick Eagle. There are expectations from anglers...

A tradition of innovation and technology is what we relied on while building the all-new Fenwick Eagle. There are expectations from anglers...

Fenwick HMG changed fishing forever in 1973 with the creation of the first ever all graphite fishing rod. HMG meant High Modulus Graphite t...

Fenwick HMG changed fishing forever in 1973 with the creation of the first ever all graphite fishing rod. HMG meant High Modulus Graphite t...

Fenwick HMG changed fishing forever in 1973 with the creation of the first ever all graphite fishing rod. HMG meant High Modulus Graphite t...

Heavy Hitter is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. 4" bait designed to have a large pro...

Big results in a small package, The Suspect satisfies the tastebuds of panfish and trout to the biggest bass in the lake. 

The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. 

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT comes in. 

To lead CrushCity, you need to be dependable, adaptable and fearless, which is why the The Mayor is the perfect candidate to crush big bass...

The Tailwater II wading shoe with LSG (Locking Stud Grip) is the newest style of functional and durable wading shoes from Compass 360. Cons...

DAIWA’s new PROREX Level Wind (LW) Line Counter (LC) predator fish trolling reel. Muskie trolling isn’t anything new, but certainly gaining...

NOSE-DOWN SITTING POSITION:One of the key secrets behind the Sim Shad's success is its nose-down sitting position. This lifelike posture mi...

The Spade Blade offers a unique of lifelike and flutter thanks to its specific shape and side blades.  Armed with a high quality treble hoo...