New Fishing Products

The BLAX entry level alarm is feature packed and outstanding value. Its compact design incorporates several features that are normally asso...

Designed by 2016 BASS Elite Series Angler of the Year, Gerald Swindle, the Buckeye Lures G-Man Ballin’ Out Jig was Swindle’s go-to jig in 2...

An excellent way to wacky rig a worm, the Buckeye Flick-It Jig Head is quickly becoming one of the most popular methods for catching finick...

Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most...

Whether you like fishing for walleye, bass, or basically any other game fish, the Slim Minnow will catch em! The slim body design with flat...

The Supreme XT Delivers years of quality performance. Its super-lightweight magnesium frame and carbon rotor, machined aluminum gear, braid...

Great for catching walleyes/panfish all year round. Made with red Eagle Claw Sickle Hook. 

WE BELIEVE QUALITY IS MEASURED BYLIFESPAN - HOW LONG A BATTERY LASTSThat's why here at Dakota Lithium we focus on building batteries that l...

The “Big River” Jig head is designed specifically to be used in high flow, fast current environments.  • The balance point is ...

Super-soft, cotton-blend fabric provides all-day comfort Ribbed collar 

Super-soft, cotton-blend fabric provides all-day comfort Material wicks sweat & dries really fast Ribbe...

The best value in wading, the Tributary collection from Simms features every ounce of Simms high-performing wader DNA in an affordable pack...

Simms Day Maker nets for fly fishing or fishing in any conditions or water type feature super light composites and fish-friendly ne...

Made for endurance, comfort and trusted in-river stability, the G3 Guide Boot – Vibram® is the grippy standard worn by far-ranging guides a...

Rep the species that swim rent-free in your head with the classic, mid-crown Double Haul Icon Trucker that goes with the flow. 

The highest-tech wading jacket on the water, our updated G4 Pro® brings a GORE-TEX® Pro 3-layer build to the battle and provides a full sui...

The Square Bill T-shirt drives the hook home with a captivating look and an easy-wearing cotton-poly blend that's built to get bent. 

From cutties to browns to 'bows, the Trout Regiment Camo Fill T-Shirt supports the fixation with a plush blend of cotton-poly comfort meets...

For active missions where a full wader seems over-the-top, G3 Guide Pants keep you in the mix and comfortably on the move. Rock-hopping mob...

Ultralight anglers must weigh a myriad of factors to find success on the water. Decoding the right combination of water conditions and fish...

The SST "a" rod family has it all.  Whether you are a bank fisherman, or a hardcore salmon fisherman targeting big Chinook out at Buoy 10, ...

Panfish Don’t Stand a ChanceFeaturing a new combination of St. Croix materials and top technologies, superior ergonomics and angler-request...

    Berkley has made the The Original Johnson ThinFisher even better! One of the most popular Blade Baits on the market, the ThinFisher’s c...

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, at...

THE DYNA RESPONSE IS A NEW CONCEPT METAL VIBE DEVELOPED WITH SHINJI SATO. THE SUPER-THIN 0.6MM STAINLESS PLATE CUTS THROUGH WATER AND FEATU...

The new standard for open water vibe baits, the V-Rod features an all steel frame with lead injection molding body to create the ultimate b...

The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure...

BORN TO MEET THE CHALLENGE OF JAPAN’S TOUGHEST FIELDS, THE F0ST-62XS KIRISAME ULTIMATE IS THE EXTREME EXPRESSION OF ULTRALIGHT FINESSE, DIA...

THE SUPER MINNOW X-NANAHAN, WHICH HAS GENERATED UNQUESTIONABLE RESULTS FROM WATERS THROUGHOUT JAPAN SINCE ITS RELEASE, IS NOW AVAILABLE IN ...

THE X-NANAHAN+1 FINESSE JERKBAIT IS A FUSION OF THE IDEALS OF SHINJI SATO, ONE OF JAPAN’S FOREMOST JERKBAIT ANGLERS, AND THE ENGINEERING OF...

THE X-NANAHAN FINESSE JERKBAIT IS A FUSION OF THE IDEALS OF SHINJI SATO, ONE OF JAPAN’S FOREMOST JERKBAIT ANGLERS, AND THE ENGINEERING OF Y...

Prepare to revolutionize your finesse fishing with the Daiwa Tatula BF70 Bait Finesse Baitcasting Reel. This reel is a masterpiece of engin...

Daiwa CDN Custom Rods are the ultimate solution for anglers seeking superior performance in Canadian freshwater fishing. These rods are s...

Daiwa CDN Custom Rods are the ultimate solution for anglers seeking superior performance in Canadian freshwater fishing. These rods are spe...

Introducing the revolutionary Daiwa Zillion Bass Rods, designed to elevate your angling experience to new heights. These rods are packed ...

Introducing the revolutionary Daiwa Zillion Bass Rods, designed to elevate your angling experience to new heights. These rods are packed ...

Engineered for tournament-level performance, the Daiwa Tatula Elite Spinning Reel delivers the power, precision, and durability that serious angler...

Providing snag-free performance around rocks, vegetation, and laydowns, the Mustad Apex Drop Shot Weedless is equipped with a heavy-duty mo...

Featuring Mustad’s next-generation TitanX coating and Alpha Point technology, the Mustad Apex Wide Drop Shot Hooks are coated with a stealt...

Please note; This rod features 'spiral wrap' guides designed to increase the casting performance of the rod and prevent the line rubbing wh...

Welcome to the VMC ® RedLine Series™ hooks. Engineered for elite bass anglers when they need to turn up the heat from a “10” to a...

Welcome to the VMC RedLine Series hooks. Engineered for elite bass anglers when they need to turn up the heat from a “10” to an “11.” It st...

Welcome to the VMC ® RedLine Series™ hooks. Engineered for elite bass anglers when they need to turn up the heat from a “10” to a...

Welcome to the VMC ® RedLine Series™ hooks. Engineered for elite bass anglers when they need to turn up the heat from a “10” to a...

This design allows you to go heavy for longer casts, better bottom contact and deeper finesse presentations without sacrificing your bait's...

Made from 97%, Eco-Friendly, Pure Tungsten, X Zone Tungsten Worm Weights present in a traditional shape and are available in two colors: Ch...

A daily driver for whatever you’re drinking.Cup holder compatibleSpace-saving stackabilitySplash resistantDishwasher safe 

The Pflueger President Spinning Combo continues to be "The Smart Choice™" in performance and value. The President Spinning Reel f...

The President XT® spinning reels take the President® to the next level of performance. Smooth and reliable operation is driven by a 10 bear...

The Pflueger President continues to be "The Smart Choice™" in performance and value. The President features a lightweight graphite body and roto...

The Daiwa Tatula MQ LT Spinning Reel is built to deliver maximum strength, smoothness, and durability in a lightweight design. Featuring Daiwa’s ad...

Daiwa’s flagship spinning reel, the Daiwa Exist G LT Spinning Reel is the product of innovative engineering and Daiwa’s most advanced techn...

Forged from over 30 years of Curado performance and durability, the new Curado 200 M inherits the latest Shimano reel technologies to provi...

Redesigned from the ground up, the 5th generation of Revo low profile reels have been designed to provide best-in-class precision, power, a...

Redesigned from the ground up, the 5th generation of Revo low profile reels have been designed to provide best-in-class precision, power, a...

The Greys Cruise combo features a medium fast action 4pc fly rod matched with a Greys Cruise large arbour fly reel featuring a full disc dr...

The ZATA spinning reels exemplify sleek reel design and performance in a compact package. Precision engineered with a lightweight aluminum ...

The next generation of AETOS™ fly rods includes an extensive range of high performance, modern fly rods, including single handed,...