New Fishing Products

The Prorex MQ LT's MQ Body takes performance to the next level, providing unparalleled rigidity, corrosion resistance, and smooth power transfer ...

The Prorex X LT's ATD (Advanced Tournament Drag) Type-L drag system delivers incredibly smooth drag performance, even with light lines, so you ca...

New to the Little Cleo lineup this season is the Moonshine Glow Series. This exciting combination merges the legendary fish-catching capabilities o...

Developed to further Daiwa's commitment to the support of independent dealers, the new Kage SV TW150 is sure to please anglers of all skill levels ...

An embodiment of next-gen Japanese finesse, the KARASHI rolls four irresistible techniques into one bite-sized offering: i-motion ultra finesse, su...

Endura is trusted worldwide as the most durable, reliable, hard-working transom-mount motor on the water. And Endura Max takes that legacy to a ...

Endura is trusted worldwide as the most durable, reliable, hard-working transom-mount motor on the water. And Endura Max takes that legacy to a ...

6 per pack. The FINESSE Goby is an all new bait style that is built on our highly successful Goliath Swim-Goby platform - but in a much smaller bai...

Customize your soft plastic baits with glass eyes that offer even more realism to your GRUMPY baits! Rather than using sticker eyes that fall off a...

6 per pack. JUICY Leech is one of our most diverse and popular soft plastic fishing baits.  Each bait is poured by hand and uses super soft yet dur...

10 per pack. Mini Minn-FIN is a small profile, 2.6" minnow imitation bait designed with a very slender, minnow-like body and a full-action caudal ...

Shimano’s unique JET BOOST technology within the CURRENT SNIPER Jerkbait is designed for exceptional long-distance casting, allowing the internal...

1X Strong Fine Wire Hybrid Wider Gap Vanadium® Steel Needle Point Raised Eye Ensures Full Penetration Through Plastic When Rigged Ideal For Us...

Premium Hi Carbon Steel hooks with Black Nickel finish feature a built in bait holder and make this the perfect round ball jig HOOK - Premiu...

The new VMC SpinShot is the most simple, affordable and efficient drop shot hook on the market today that eliminates line twisting and allows angle...

The XPLORE Series is lightning-quick and laser-focused on anglers’ favorite features. Find your fishing spots faster with included LakeMaster an...

This release is ideal for Walleye, spring Coho, or other small to medium size fish using 10-25 pound test monofilament line.

Each OR36 1 Includes: One Size 1 Tadpole Weight Two Coast Lock Snaps You simply use this Tadpole weight to get your lure down deeper and it tri...

Off Shore Tackle Guppy weights can be used effectively as either an inline trolling weight or a snap weight with an inline clip (sold separately). ...

This release is ideal for Salmon, Steelhead, and Trout using 10-25 pound test monofilament line.

This release is ideal for Salmon, Steelhead, and Trout using 10-25 pound test monofilament line.

The OR20 Pro Guppy Weight from Off Shore Tackle can be used as both a snap-weight or inline weight. Whether it's behind a planer board or on a flat...

This half size clip has an extra heavy spring tension which makes it ideal to use with Snap Weight fishing and super braid lines. You simply positi...

Made to sync with your on-water processes, the ambidextrous Headwaters Sling Pack divides, conquers, and corrals with a rugged 630-Denier build, a ...

Destined for elevated backcountry expeditions, the new Headwaters Backpack divides, conquers, and corrals with a rugged 630-Denier build, magnetic ...

Optimized organization for on-water essentials, the new Headwaters Hip Pack divides, conquers, and corrals with a rugged 630-Denier build, a tough ...

Redefining the standard for lightweight, foul-weather protection, the versatile Vapor Elite Bib delivers a highly packable, mobility-boosting build...

The ultimate packable rainwear solution with the perfect balance of stretch, durability and lightweight packability. The versatile Vapor Elite Jack...

Made for endurance, comfort, and maximum in-river stability; with the exacting adjustability of the BOA® fit system, the G3 Guide™ BOA Boot – Vibra...

New for 2025! A fully considered update to one of the most capable, comfortable wading boots in the Simms line, the new Flyweight® Boot is a balanc...

Casting in heavy surf or kayaking toward fishy coordinates, the Splash Cast Jacket keeps you comfortably covered with bomber waterproof protection,...

Built to battle, the Prodry™ Bib is cut from our highest performing stay-dry materials and features a full suite of fish-first features for on-deck...

Powered by a waterproof-breathable GORE-TEX® Pro construction, the updated ProDry Jacket features bolstered durability in high-wear areas and a lig...

Put fishing functionality front-and-center with the Headwaters Chest Pack that divides, conquers, and corrals via a rugged 630-Denier build, a toug...

These high quality, lightweight trolling spoons are designed to elevate your fishing experience. They have an irresistible fluttering action that ...

These high quality, lightweight trolling spoons are designed to elevate your fishing experience. They have an irresistible fluttering action that ...

The Gold Miner quickly dives to depths of 30 feet. Made from durable plastic construction, the Gold Miner features a distinct rattle and a wide t...

3 Jigs Per Pack The GLF NED HEAD is the most innovative design ever created, engineered for effortless bait lift and capable of handling the ...

6 Baits Per Bag Our take on the traditional NED! Designed to pair perfectly with our NED HEAD, the Ned Bug is intended to be fished like a norma...

6 Baits Per Pack Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both...

5 Baits Per Pack The perfect swimming action, neutral buoyancy, size, and durability make the Dropkick Shad the problem solver of the finesse sw...

The X Zone Lures Tungsten Ned Rig Jigs are molded with a flat top design allowing the head to stand to make the perfect finesse presentation that b...

X Zone Tungsten Skinny Drop Shot Weights feature 97% Tungsten, which is eco friendly, smaller in size in comparison to lead products and super sen...

X Zone Tungsten Tear Drop Shot Weights feature 97% Tungsten, which is eco friendly, smaller in size in comparison to lead products and super sensi...

The X Zone Lures Stealth Finesse Series Tube Jig uses a 1/0 hook and is the perfect fit for smaller sized finesse tubes. The scent locking rib des...

The X Zone Lures Stealth Finesse Series Stealth Tube is 2.25” and works excellent when bass and super finicky and will not bite a larger tube. It ...

The X Zone Lures Stealth Finesse Series Stealth Craw is 2.5” and is an ultra realistic crawfish profile that is made with X Zone’s special blend o...

The X Zone 4" Pro Series Slammer is the bait that started it all for X Zone Lures. X Zone Lures has its roots in the northern lakes helping angler...

X Zone Rubber T-Stops (15 Pack) are high quality weight stops designed to peg your weight close to your hook on a punch or flipping rig. Pegging yo...

Introducing the Daiwa Revros LT Combo, a must-have for anglers seeking top-notch performance and unmatched precision. With a 4BB + 1 bearing syst...

Introducing the Daiwa Revros LT Combo, a must-have for anglers seeking top-notch performance and unmatched precision. With a 4BB + 1 bearing system...

The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or righ...

The Wack M Blade Bait is a versatile, high-performance lure designed to target a wide range of freshwater predators including bass, walleye, trout,...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent a...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify ...

Introducing the new Okuma Cold Water "A" Wire Line Reel – the ultimate solution for anglers seeking precision and durability when trolling ...

Building upon the success of its predecessor, Cold Water “A” Low-Profile reels feature a rigid diecast aluminum frame and handle side plate...

Introducing the new Okuma Coldwater "A" Line Counter Reels – the ultimate tool for precision trolling and line management on the water. Cra...

BUILT FOR THE HUNTThe Scotty Seeker represents a new advancement in trolling technology, providing anglers with a clear and powerful method...

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of gli...