New Fishing Products

An original, ‘self-walking’ topwater lure, Z-Man’s 5-inch HellraiZer slashes, sputters and carves the surface unlike anything you’ve seen b...

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with bot...

Get wacked with a Wackm worm harness. Great Lakes Walleye don't stand a chance with the fish catching ability of these premium harnesses. U...

The Yaleye-Fish Lures are engineered and manufactured for unmatched quality/longevity and they are custom painted for second to none fish c...

    Lake Erie Walleye dont stand a chance with the Mooneye minnow. They will run anywhere from 5 to 7 feet if flat lined or casted. Fish wi...

A modern take on the guide-favorite waterproof roll-top backpack, designed to be the ideal gear hauler for the big days the world over. ...

Dreamweaver Flasher File Storage Box - The Dreamweaver Flasher File can store up to 14 large flashers. This box is made of durable plastic ...

It's no coincidence the world's most successful competitive angler trusts Plano to protect and transport his gear. The Plano KVD Signature ...

The SPECTRUM C features a large arbor with rugged machined die-cast frame and generous concave vented spool. Equipped with the SPECTRUM Fam...

The RUN fly reel was designed for the angler looking for a lightweight reel option with the stopping capabilities of a carbon fiber drag sy...

We have developed the ground breaking QRS (Quad rating system) cassette reel for the avid angler who fishes a variety of situations. The un...

The Supreme QRS, "Quick Release Spool", offers an interchangeable large arbor cassette spool system. Modern in style and functionality, the...

Change agent. A heavy-duty version of the Remix, this HD reel has a full-cage design to capture line without failure. This makes a great op...

The ultimate hybrid. A fusion between the free-form structures of a cast spool and the mechanical integrity of a CNC-machined case, Remix i...

Liquid courage. Let’s face it, die-cast reels are intended to be low-cost alternatives to machined reels, right? Heavier. Easier to damage....

A perfect blend of balance, recovery, and power, the user-friendly performance of the Aydon series is the optimum mix between casting perfo...

The original Bougle was last produced in 1939, and many collectors believe the reel reached both its functional and aesthetic apex, even th...

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." ...

Keep your catch alive without needing a live well with an Eagle Claw Poly Stringer. Hook this stringer through the fish's gills and out of ...

Eagle Claw 6' and 12' Poly Fish Stringer. Extra strong polyethylene twisted stringer with corrosion resistant needle and ring. 

Anglers can count in this tool to help with their day out on the water. 72 in. long. 10 snaps.  ...

Breaking new ground, these pliers utilize an ingenious patent pending Mag-Spring system that keeps pliers open and ready. No more fumbling ...

Floating textured handle for sure grip to remove hooks safely. Ventilator needle for deep water species. Many reef dwelling fish have a swi...

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just ...

Buoyant enough to float a standard 5/0 EWG hook, the 4-inch GOAT ToadZ features a wide, bulky body and streamlined profile which combine to...

The Yaleye-Fish Lures are engineered and manufactured for unmatched quality/longevity and they are custom painted for second to none fish c...

A well-known big fish bait, the Deep Long A employs the Long A’s trademark action with a deep diving molded-in lip for durability and out-o...

For over 30 years, this reliable lure has attracted bass and other game fish. Easy to cast, the Big O features a distinctive wobble that ex...

You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of the...

The shallow running version of the Shad Rap®. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action...

If you’ve spent any time with a Rebel Wee-Crawfish or Teeny Wee-Crawfish tied to the end of your line, at some point you’ve most likely wis...

Ideal for high fishing pressure or times when the fish are keyed in on smaller forage, the Bomber Square A Square Lip Crankbaits 1/4oz feat...

Bandit Crankbaits are some of the most popular crankbaits with experienced anglers for a reason - and it's not just because they are one of...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features ...

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is ...

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts,...

The ideal choice for anglers seeking a rod with high performance and an eye-catching aesthetic, Shimano® engineered the Scimitar series of rods wit...

The Convergence delivers a workhorse series of rods with Shimano performance and quality components. The compact line-up of lengths, powers and act...

An eye catching appearance and high performance capabilities, these Shimano Scimitar Spinning Rods are a great option for anglers of all levels. Th...

A quality introductory fly kit featuring a lightweight, easy to cast Fenwick® fly rod and composite fly reel. Perfect for beginner fly anglers. ...

Get your heart racing and your blood pumping with the exciting topwater action of the Rapala Skitter Pop. Built with a unique cupped mouth ...

As it sputters across the surface, the legendary Heddon Torpedo creates a massive disturbance that has helped to build its reputation for d...

Zara Spooks have been around a long time, and they will probably always be in the boxes, bags, and boats of bass fishermen. Well, the old Spook got...

The LF Pop is a very effective top water lure equipped with rattler. Fitted with genuine VMC treble hooks and finished with realistic colou...

Take one look at the double-jointed body and crankbait-style lip on the HEAD HUNTER MAGNUM and you know immediately that this is a trophy m...

The Titan is a revolutionary lure that makes jerk bait fishing as easy as turning the reel, putting trophy class fish within anyone's reach...

The Rachel will troll down to 15', and has a classic wide wobble. cranked, it will run down to 6' with a erratic darting action. built in E...

D-10 Down-Easter Standard Rod HolderThe D-10 Down-East Standard Rod Holder is equipped with a single clamp mount.  This versatile clamp ope...

The first lure in its class to incorporate Shimano’s legendary Boost Concept technology, the Shimano World Pop 69F Popper features a multi-...

A deadly crankbait for attacking mid-depth strike zones, the Shimano World Crank 73F Crankbaits are designed with Shimano’s Boost Concept t...

Crafted by world-renowned lure designed, Hiroshi Nishine, the Nishine Lure Works Erie 95SD Jerkbait offers innovative features and an incre...