New Fishing Products

NOSE-DOWN SITTING POSITION:One of the key secrets behind the Sim Shad's success is its nose-down sitting position. This lifelike posture mi...

Jigging Rap Magnum falls fast and true, designed for targeting individual fish when using forward-facing sonar. The heavy-weighted body mak...

The Spade Blade offers a unique of lifelike and flutter thanks to its specific shape and side blades.  Armed with a high quality treble hoo...

The Compac Platnium Clacker Spoon is a fantastic jigging spoon with an irresistible clacking sound that calls in fish from afar, just like ...

The all new EXCELER LT - Daiwa uses a carbon fiber body called ZAION V. The new version is 3%-5% lighter than our current EXCELER for comparable si...

The storied history of the Shimano Sahara continues in 2022 with the introduction of the Sahara FJ series of spinning reels. Designed for e...

  The new Stella FK redefines innovation while honoring Shimano’s legendary heritage. Engineered with cold-forged HAGANE gears and refined MicroMod...

This reputation for dependability and versatility prevails in the all-new Stradic FM, the newest addition to Shimano's CoreSolid lineup of ...

THE BEST OF THE BEST JUST BROKE NEW ICE Get improved resolution, reduced noise, clearer images and better target separation with t...

Look and feel like a pro-fisherman. Moisture-wicking helps you feel dry while the SPF50 protection shields you from the sun. features a cus...

Look and feel like a pro-fisherman. Moisture-wicking helps you feel dry while the SPF50 protection shields you from the sun. features a cus...

Stainless steel construction with black nickel finish. Tapered ends minimize unwanted abrasion with knots & line.  Sizes ...

Sufix® 12lb. Fluorocarbon Leader and VMC ® Crossover Cap™ allows connection directly to the hook.    3 per pack.

The oval-shaped head design of our BKJ Bucktail Jig provides added control and balance for a variety of techniques, while the bucktail hair...

This VMC® exclusive jig head features unique to the market "glow-in-the-dark skirts" and flashabou fibers. This unique combination really g...

Set the hook and hold on, the rodeo is in town! The new VMC® Tungsten Bullfly Jig has a longer & bulkier body with goose feather tail a...

Nobody likes a cry baby! Introducing the VMC® Tear Drop Jig with oversized holographic eye is perfect when fished with a float, dead stick,...

This unique shaped tube/creature hybrid swims with a gliding action with tentacles kicking with the slightest movement from an angler. A na...

Featuring quality components and design to tackle some of the most prized freshwater gamefish in North America, the Shimano Compre Salmon/S...

Featuring quality components and design to tackle some of the most prized freshwater gamefish in North America, the Shimano Compre Salmon/S...

The Daiwa FUEGO LT stands out with its ZAION V carbon-fiber body, offering 3–5% weight reduction compared to traditional nylon-based reels a...

Machine wash & dry. See garment label for details. FABRIC TECH: 52% cotton/ 48% polyesterITEM #: PG-12803

Please Note; Colours may vary from batch-to-batch as these beads are hand painted. Mad River Custom Steelie Beads in a variety of fish catching col...

The Rainmaker, the result of ongoing development from Canada Fishing Reels for those who want a drag reel with a traditional look and feel. It come...

A Classic reel with adjustable friction drag.  The Canada Drifter has a combination of classic and distinctive styling. The re...

Classic lines with a modern style  A new reel for 2017, the Umbra has a shallow line drum that is only 1/4" deep (6mm) to redu...

A Classic reel with clicker type spool brake.  The Canada Drifter has a combination of classic and distinctive styling. The re...

A classic reel with clicker type spool brake. The Canada Drifter has a combination of classic and distinctive styling. The clicker version has a fl...

Daiwa’s added Tatula Elite Series Bass Rods to its stellar line up. What makes these rods so special? These are true signature series rods ...

Powerful, responsive, and light – the Rely Tele is the mobile angler’s choice for catching small and medium-sized predator fish pretty much...

Taking design cues from the Revo® lineups, the Pro Max™ spinning reel boasts the same exceptionally smooth package as it’s low pr...

Be daring in Alenuihaha. This rectangular style combines the reliable fit of a large wrap with Maui Jim’s patented PolarizedPlus2® lens tec...

Byron Bay is a frame built to withstand any level of activity. Whether you're out for a run or cruising the surf, this nylon wrap sunglass ...

The Flats in a playful dual-tone colour palette is the perfect companion for your active escapades. Its SuperThin Glass lenses inset in a d...

Seek and Destroy! The Kalin's Google Eye Tungsten Search Bait was designed to fish while using Electronics “Live technology” to cover water...

Metallia rods are designed and crafted for those pursuing Salmon, Steelhead and Striped Bass. With spinning and casting rods specifically d...

REVROS is it now has a ZAION V body which is simultaneously lighter and a lot stronger than what other manufacturers are using at this pric...

TechSet® technical locking curve maximizes hook sets and locks fish in place. Moon eye shaped jig head provides added control and b...

The Power Taper does exactly what is says - puts the energy in the line to turn over any big fly or rig on even the fastest of rods. 

This complete fishing kit features everything your child needs for a fun day of fishing, including a tackle box with two-tier cantilever tr...

Easily add depth to your presentation "a poor man's downrigger" A simple, but effective alternative to in-line weights, lead c...

Cutter ski jig 1/4 white 8pk• ergonomic, current cutter jig head design cuts through tough current •Matzo sickle hook technology • chip res...

Saltwater-grade rods at an affordable price pointSaltwater-grade rods in this price category are usually better utilized as a coat hanger t...

Maximum Line SpeedThe born from our popular Boost Salt Series, the Boost Blue is built for anglers with an aggressive casting stroke to ach...

Redesigned and upgraded, the brand new Tatula XT Bass Rods feature lightweight and powerful HVF (High Volume Fiber) graphite blank technolo...

Perfect for the shallow water fisherman who want traditional and CHIRP ClearVü scanning sonar, this transom or trolling motor mounted trans...

The Big Jig Box is the most efficient, secure and organized way to store your larger jigs and hooks. The patent pending silicone anchoring ...

Made from 97%, Eco Friendly, Pure Tungsten, X Zone Tungsten Arrowhead Weights present in a unique arrowhead shape, which fit beaver style b...

    The slow-rising JERKMASTER 254 is 10 inches long and weighing in at 4.5 oz. was designed to dart/slash in the 6- to 9-foot range. Cast ...

The GOLIATH SWIM-Goby is an all new bait style that is built on our highly successful GOLIATH Goby platform - but with a significant change...

A light weight disc drag reel in its purest form, the all-new Ultradisc features everything you need and nothing you don’t in a disc drag f...

An original, ‘self-walking’ topwater lure, Z-Man’s 5-inch HellraiZer slashes, sputters and carves the surface unlike anything you’ve seen b...

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with bot...

Get wacked with a Wackm worm harness. Great Lakes Walleye don't stand a chance with the fish catching ability of these premium harnesses. U...

The Yaleye-Fish Lures are engineered and manufactured for unmatched quality/longevity and they are custom painted for second to none fish c...