New Fishing Products

The Square Bill T-shirt drives the hook home with a captivating look and an easy-wearing cotton-poly blend that's built to get bent. 

From cutties to browns to 'bows, the Trout Regiment Camo Fill T-Shirt supports the fixation with a plush blend of cotton-poly comfort meets...

The Simms Challenger Solar Hoody offers UPF 30+ sun protection with the ideal combination of highly breathable panels to disperse heat whil...

For active missions where a full wader seems over-the-top, G3 Guide Pants keep you in the mix and comfortably on the move. Rock-hopping mob...

The Cardwell Trucker combines a waxed cotton front and breathable mesh back for the perfect blend of style and comfort on or off the water....

Ultralight anglers must weigh a myriad of factors to find success on the water. Decoding the right combination of water conditions and fish...

Cast aside by most rod builders, panfish rods deserve love too. The selection for the Defy Silver Series rods overlooks nothing. Plenty of ...

    Berkley has made the The Original Johnson ThinFisher even better! One of the most popular Blade Baits on the market, the ThinFisher’s c...

The king of the Detroit River, the Bondy Worm catches walleye after walleye every season. We use the most durable plastic you can buy so yo...

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, at...

THE DYNA RESPONSE IS A NEW CONCEPT METAL VIBE DEVELOPED WITH SHINJI SATO. THE SUPER-THIN 0.6MM STAINLESS PLATE CUTS THROUGH WATER AND FEATU...

The new standard for open water vibe baits, the V-Rod features an all steel frame with lead injection molding body to create the ultimate b...

The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure...

THE SUPER MINNOW X-NANAHAN, WHICH HAS GENERATED UNQUESTIONABLE RESULTS FROM WATERS THROUGHOUT JAPAN SINCE ITS RELEASE, IS NOW AVAILABLE IN ...

THE X-NANAHAN+1 FINESSE JERKBAIT IS A FUSION OF THE IDEALS OF SHINJI SATO, ONE OF JAPAN’S FOREMOST JERKBAIT ANGLERS, AND THE ENGINEERING OF...

THE X-NANAHAN FINESSE JERKBAIT IS A FUSION OF THE IDEALS OF SHINJI SATO, ONE OF JAPAN’S FOREMOST JERKBAIT ANGLERS, AND THE ENGINEERING OF Y...

Prepare to revolutionize your finesse fishing with the Daiwa Tatula BF70 Bait Finesse Baitcasting Reel. This reel is a masterpiece of engin...

Introducing the Daiwa Certate LT 2024 Spinning Reel, engineered with the innovative MC Tough Digigear for unmatched performance and durabil...

Daiwa CDN Custom Rods are the ultimate solution for anglers seeking superior performance in Canadian freshwater fishing. These rods are s...

Daiwa CDN Custom Rods are the ultimate solution for anglers seeking superior performance in Canadian freshwater fishing. These rods are spe...

The Daiwa TD Eye Rods represent a pinnacle of innovation and precision in fishing gear, especially crafted for walleye anglers. At the core...

Introducing the revolutionary Daiwa Zillion Bass Rods, designed to elevate your angling experience to new heights. These rods are packed ...

Introducing the revolutionary Daiwa Zillion Bass Rods, designed to elevate your angling experience to new heights. These rods are packed ...

Engineered for tournament-level performance, the Daiwa Tatula Elite Spinning Reel delivers the power, precision, and durability that serious angler...

The Retractable Line Scissors features a hidden cutting area for safety. Super sharp blades easily cut small braid an...

Featuring Mustad’s next-generation TitanX coating and Alpha Point technology, the Mustad Apex Wide Drop Shot Hooks are coated with a stealt...

Please note; This rod features 'spiral wrap' guides designed to increase the casting performance of the rod and prevent the line rubbing wh...

Welcome to the VMC ® RedLine Series™ hooks. Engineered for elite bass anglers when they need to turn up the heat from a “10” to a...

Welcome to the VMC RedLine Series hooks. Engineered for elite bass anglers when they need to turn up the heat from a “10” to an “11.” It st...

This design allows you to go heavy for longer casts, better bottom contact and deeper finesse presentations without sacrificing your bait's...

A daily driver for whatever you’re drinking.Cup holder compatibleSpace-saving stackabilitySplash resistantDishwasher safe 

The Pflueger President Spinning Combo continues to be "The Smart Choice™" in performance and value. The President Spinning Reel f...

Designed by two time Bassmaster Classic winner Jordan Lee, the Abu Garcia Jordan Lee Combo is packed with iconic Abu Garcia features. The 5...

The President XT® spinning reels take the President® to the next level of performance. Smooth and reliable operation is driven by a 10 bear...

The Pflueger President continues to be "The Smart Choice™" in performance and value. The President features a lightweight graphite body and roto...

The Daiwa Tatula MQ LT Spinning Reel is built to deliver maximum strength, smoothness, and durability in a lightweight design. Featuring Daiwa’s ad...

Performance you can rely on, The Pflueger President® Spincast reel delivers the performance you need. Featuring a durable aluminum frame an...

Daiwa’s flagship spinning reel, the Daiwa Exist G LT Spinning Reel is the product of innovative engineering and Daiwa’s most advanced techn...

Forged from over 30 years of Curado performance and durability, the new Curado 200 M inherits the latest Shimano reel technologies to provi...

The new Curado BFS (Bait Finesse System) expands the Curado lineup of low-profile reels while redefining finesse fishing for tournament ang...

The Greys Cruise combo features a medium fast action 4pc fly rod matched with a Greys Cruise large arbour fly reel featuring a full disc dr...

The ZATA spinning reels exemplify sleek reel design and performance in a compact package. Precision engineered with a lightweight aluminum ...

The next generation of AETOS™ fly rods includes an extensive range of high performance, modern fly rods, including single handed,...

Everyone knows that Suckers are one of the preferred forages of large predatory game fish. Because of this, we have created the most realis...

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chu...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while si...

Cull up with the Berkley PowerBait CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing po...

Rods which are 8 feet in length or greater when fully collapsed do not qualify for $40 flat rate shipping due to oversized shipping rates. ...

Fenwick HMG changed fishing forever in 1973 with the creation of the first ever all graphite fishing rod. HMG meant High Modulus Graphite t...

Rods which are 8 feet in length or greater when fully collapsed do not qualify for $40 flat rate shipping due to oversized shipping rates. ...

A tradition of innovation and technology is what we relied on while building the all-new Fenwick Eagle. There are expectations from anglers...

A tradition of innovation and technology is what we relied on while building the all-new Fenwick Eagle. There are expectations from anglers...

A tradition of innovation and technology is what we relied on while building the all-new Fenwick Eagle. There are expectations from anglers...

Fenwick HMG changed fishing forever in 1973 with the creation of the first ever all graphite fishing rod. HMG meant High Modulus Graphite t...

Fenwick HMG changed fishing forever in 1973 with the creation of the first ever all graphite fishing rod. HMG meant High Modulus Graphite t...

Fenwick HMG changed fishing forever in 1973 with the creation of the first ever all graphite fishing rod. HMG meant High Modulus Graphite t...

Heavy Hitter is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. 4" bait designed to have a large pro...

The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. 

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT comes in.