New Fishing Products

The Gold Miner quickly dives to depths of 30 feet. Made from durable plastic construction, the Gold Miner features a distinct rattle and a wide t...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify ...

The Retractable Line Scissors features a hidden cutting area for safety. Super sharp blades easily cut small braid an...

Heavy Hitter is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. 4" bait designed to have a large pro...

Big results in a small package, The Suspect satisfies the tastebuds of panfish and trout to the biggest bass in the lake. 

The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. 

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT comes in. 

To lead CrushCity, you need to be dependable, adaptable and fearless, which is why the The Mayor is the perfect candidate to crush big bass...

Jigging Rap Magnum falls fast and true, designed for targeting individual fish when using forward-facing sonar. The heavy-weighted body mak...

Look and feel like a pro-fisherman. Moisture-wicking helps you feel dry while the SPF50 protection shields you from the sun. features a cus...

Look and feel like a pro-fisherman. Moisture-wicking helps you feel dry while the SPF50 protection shields you from the sun. features a cus...

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." ...

Breaking new ground, these pliers utilize an ingenious patent pending Mag-Spring system that keeps pliers open and ready. No more fumbling ...

Double-sided, ultra- fine carbon steel cutting edge. Silicone treated for corrosion-resistance. 

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just ...

The shallow running version of the Shad Rap®. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action...

Get your heart racing and your blood pumping with the exciting topwater action of the Rapala Skitter Pop. Built with a unique cupped mouth ...

Kit Features: 6" Falcon Fillet Knife & Sheath Sharp stainless steel blade with a strong flexible tip Hard sheath with built-...

Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.Updated Nordic design creates a modern classic. Brown laminated h...

Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.Superflex says it all. This blade is an incredible, extra thin bl...

A favorite in fish camps around the world, The Soft Grip combines the legendary Rapala flexible blade with a non-slip, soft grip handle resulting...

Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the w...

Soft Sided Rod Bag. Keep rods together and safe in this water resistant lightweight denier shell, padded for protection. Storage pocket inside is...