New Bass Lures

The Jackall 3” Yammy Fish is the perfect soft plastic for one of the biggest trends in bass fishing- ned rigging.  The dense plastic is great for l...

The Jackall Riser Bait 007 is a first-of-its-kind topwater bait. It features an upward facing lip that, upon retrieval, immediately jumps to the ...

The Jackall Rerange features the TG Zero Friction weight transfer system that shifts 20% of the lures weight during the cast. The weights of the ...

The compact, aerodynamic and hydrodynamic body of the Spinbait 80 produces significant parabolic momentum when cast; activates, multi-directional...

Once the closely-guarded secret of the pros, the VISION ONETEN jerkbait quickly became a staple among professional and amateur anglers alike, set...

The X Zone 2.75" X-Tube lure is just like it's bigger brother just and inch smaller for a smaller presentation. It also features a super soft yet d...

The X Zone X-Tube lure features a super soft yet durable body and is offered in proven fish catching colors perfect for matching any conditions o...

X Zone Lures has its roots in the northern lakes helping anglers crush big smallmouth bass with some of the best drop shot baits ever designed. ...

When the Original Slammer hit the market it became a close kept secret for many anglers on the water due to the incredible results it produced.  ...

The Punisher Punch Craw has a durable, soft, super fine salt-impregnated body, with a unique ribbed thick body and 3 rows of forward facing appen...

The X Zone True Center Stick has the unique marked “WACKY ZONE” area which is in the true center of our stick to allow for perfectly balanced wac...