Ice Plastics

The Drifter Minnow is designed for serious smallmouth anglers with subtle features that bring the perfect blend of art and science to small...

Grumpy Round Goby is an incredibly realistic imitation of a round goby now found across the Great Lakes region.  While round goby are an invasive...

Phenix Tournament Tackle Salty tubes are some of the most highly demanded tube baits on the market.  Their high salt content and colour schemes w...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

We’ve developed an exclusive, innovative method to preserve all the natural characteristics of the wax worms for up to 2 years. The worm will sta...

Crappie Buster Tubes resemble small minnows and are ideal soft plastics for all crappie fishing techniques; slow trolling (spider rigging), singl...

Mini Grubby is our latest soft plastic bait designed with an oversized goby head, ribbed body and a small paddle tail.  Mini Grubby measures 2.25...

Micro Grubby is our latest soft plastic bait designed with an oversized goby head, ribbed body and a small paddle tail.  Micro Grubby measures 2"...

Mini Goby is a new plastic goby imitation that is much smaller than those found in our Goby Series.  This bait was requested by many anglers look...

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much ...

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...

Phenix Tournament Tackle Salty tubes are some of the most highly demanded tube baits on the market.  Their high salt content and colour schemes wor...

Click here to addERRORClick here to add ERROR Super soft, salted and scented, the Drifter moves freely without you having to shake it. 3D eyes...