Ice Lures

The Berkley Ripfish blends the fast-dropping efficiency of a lipless bait with the smooth, natural movement of a glide bait in a sleek minn...

The Rippin' Rap® is a long-casting, lipless bait with a deep belly and skinny sides that flutter on the drop. It delivers a hard-vibrating action a...

The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait ...

NOSE-DOWN SITTING POSITION:One of the key secrets behind the Sim Shad's success is its nose-down sitting position. This lifelike posture mi...

Nobody likes a cry baby! Introducing the VMC® Tear Drop Jig with oversized holographic eye is perfect when fished with a float, dead stick,...

All Meegs jigs are hand poured, painted and made with high quality hooks.  Imitating a feeding minnow, MEEGS jigs are proven to catch anything that...

A brand new style of jigging minnow packed with unprecedented features. Rattling google eye glass chamber and through body brass hammer provide ul...

The Nitro is a high appeal lure that will get attention with its powerful torquey vibration action and a rattle that can be heard from afar. As a...

Fine-tuned by bass angling pro Aaron Martens, the Apex Tune embodies years of bass angling expertise of an angling legend. The Apex Tune is a big b...

You’ve asked for it, and now we’ve delivered. The VMC® Tingler Spoon’s unmatched wide wobbling action exaggerates the movement of dying baitfish ...

Get started ice fishing with an assortment of colours and patterns of micro jigs for your panfish fishing needs. Tip them with your favourite ice...

The Golden Shiner Rattlebait is a must have for every tackle box. The internal composition is perfectly balanced for a yo-yo style retrieve. Virtua...

The UV Forage Minnow® Spoon blends a high-vis, optically brightened UV finish with deadly crippled minnow action to catch walleyes perch, bass, t...

The Holographic Forage Minnow® Spoon’s erratic, crippled-minnow action catches everything from walleyes to perch, bass, trout and panfish. Jig it...

Lindy Fishing Tackle's revolutionary Glow Spoon gives ice anglers a new weapon for attracting fish and triggering strikes. Replaceable glow stick...

The renowned Forage Minnow® Jig flashes and flutters up strikes from walleyes, trout, jumbo panfish and other predators. It produces an incredibl...

Walleyes, trout, jumbo panfish and other predators see the UV Forage Minnow® Jig high-vis, optically brightened UV finish from afar. When fish mo...

The VMC® Tungsten Tubby Jig offers a compact profile with attitude. The combination of heavy duty Tungsten and super-fast drop speed delivers you...

The Williams Ice Jig is a perennial favorite with hardwater enthusiasts. Named the “Ice Jig” it is just as effective when jigged vertically on open...

Perfect for perch, crappies, walleyes and trout through the ice and in open water. Optically brightened UV finish excels in low-light and low-vis...

The TN60 features a Tungsten Mouth System on the outside lip that allows the lure to stand straight up when it hits the bottom and increases the sp...

The Jackall TN 60 Disc Knocker incorporates a disc-shaped weight in its sound chamber, creating a unique, deep sound, perfect for tempting even pre...

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

Click here to add Set the Hook Drifters!Click here to add Fish'n Gravy Goby Scent! The Set the Hook Flatty Jig has been specifically designed...

Swedish Pimple lures were named one of the 50 Greatest Lures of All Time by Field and Stream. The name comes from the Swedish word “pimpla,” meanin...

As its name implies, the Vibrato has a natural vibrating action. But unlike typical vibrating lures it vibrates on the fall, when jigged, twitche...

The Micro Magic Man can be burned, crawled or jigged.  The nose down stance and tight acion protect it from hookinh anything other than fish.  Wh...

The Slab Grabber jigs have taken front stage on both performance and quality. Why?  Because they perform at the top end without a single piece of l...

The Drain Pipe takes the place of live bait.  No messy minnows - no extra costs for both hooks AND livebait - no cold hands  - our jigs dance and...

The Buck-Shot Rattle Spoon is deadly year-round for vertical jigging perch, walleye, trout, bass and pike. Jig aggressively in a lift-fall manner...

All Meegs jigs are hand poured, painted and made with high quality hooks.  Imitating a feeding minnow, MEEGS jigs are proven to catch anything th...

After the huge success of our original Z-Viber 1/16oz - 1inch , we’re expanding our flagship product into a bigger, brighter future. Not only are...

The LIVETARGET Yellow Perch Rattlebait is the ultimate searching tool. Its loud, harmonic rattle can be heard chiming from well below the surface, ...

The Ultra Light Rippin’ Rap® features a lipless, deep belly profile designed to dive and rip. With its flat, skinny sides this bait flutters on t...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow pro...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow pro...

The unique design of the Slab Rap® allows it to be fished in a number of ways. Weight forward design enables a rocking up and down action to trig...

This new VMC® Rocker Spoon has an exceptional slow horizontal rocking action on the fall for attracting strikes! Black Nickel dropper chain, glow...