Ice Hardbaits

The Berkley Ripfish blends the fast-dropping efficiency of a lipless bait with the smooth, natural movement of a glide bait in a sleek minn...

The Rippin' Rap® is a long-casting, lipless bait with a deep belly and skinny sides that flutter on the drop. It delivers a hard-vibrating action a...

Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most...

The Slender Spoon™ is a bent, ultra-light spoon that offers loads of flash and flutter on the fall, unlike any other bait on the ...

Famous Jig-A-Whopper Designs – All in One Value Pack! Hottest colors and sizes in the market today! Includes Two...

The Nitro is a high appeal lure that will get attention with its powerful torquey vibration action and a rattle that can be heard from afar. As a...

Fine-tuned by bass angling pro Aaron Martens, the Apex Tune embodies years of bass angling expertise of an angling legend. The Apex Tune is a big b...

You’ve asked for it, and now we’ve delivered. The VMC® Tingler Spoon’s unmatched wide wobbling action exaggerates the movement of dying baitfish ...

The Golden Shiner Rattlebait is a must have for every tackle box. The internal composition is perfectly balanced for a yo-yo style retrieve. Virtua...

The NEW Eurotackle Z-Viber Micro is here! At 0.6" this mini lure weights 1/16oz just like the original Z-Viber! Thanks to a unique internal tungste...

The UV Forage Minnow® Spoon blends a high-vis, optically brightened UV finish with deadly crippled minnow action to catch walleyes perch, bass, t...

The Holographic Forage Minnow® Spoon’s erratic, crippled-minnow action catches everything from walleyes to perch, bass, trout and panfish. Jig it...

Lindy Fishing Tackle's revolutionary Glow Spoon gives ice anglers a new weapon for attracting fish and triggering strikes. Replaceable glow stick...

We’ve developed an exclusive, innovative method to preserve all the natural characteristics of the wax worms for up to 2 years. The worm will sta...

The Williams Ice Jig is a perennial favorite with hardwater enthusiasts. Named the “Ice Jig” it is just as effective when jigged vertically on open...

The TN60 features a Tungsten Mouth System on the outside lip that allows the lure to stand straight up when it hits the bottom and increases the sp...

The Jackall TN 60 Disc Knocker incorporates a disc-shaped weight in its sound chamber, creating a unique, deep sound, perfect for tempting even pre...

The attached drop-chain is great for adding live bait or meat chunks to the lure for irresistible attraction while ice fishing.  The gold chain mim...

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

Swedish Pimple lures were named one of the 50 Greatest Lures of All Time by Field and Stream. The name comes from the Swedish word “pimpla,” meanin...

As its name implies, the Vibrato has a natural vibrating action. But unlike typical vibrating lures it vibrates on the fall, when jigged, twitche...

The Micro Magic Man can be burned, crawled or jigged.  The nose down stance and tight acion protect it from hookinh anything other than fish.  Wh...

The Flashbang provides anglers an edge over traditional rattle spoons on the market with an integrated rattle chamber and glowstick. The brass...

The Slab Grabber jigs have taken front stage on both performance and quality. Why?  Because they perform at the top end without a single piece of l...

The Drain Pipe takes the place of live bait.  No messy minnows - no extra costs for both hooks AND livebait - no cold hands  - our jigs dance and...

Unique and realistic profiles matched with need to cover the waterThe tight profile is met with tight vibration emitted by Realis Vibration duo(6...

After the huge success of our original Z-Viber 1/16oz - 1inch , we’re expanding our flagship product into a bigger, brighter future. Not only are...

The LIVETARGET Yellow Perch Rattlebait is the ultimate searching tool. Its loud, harmonic rattle can be heard chiming from well below the surface, ...

The Ultra Light Rippin’ Rap® features a lipless, deep belly profile designed to dive and rip. With its flat, skinny sides this bait flutters on t...

This new VMC® Rocker Spoon has an exceptional slow horizontal rocking action on the fall for attracting strikes! Black Nickel dropper chain, glow...