Ice Fishing

The Golden Shiner Rattlebait is a must have for every tackle box. The internal composition is perfectly balanced for a yo-yo style retrieve. Virtua...

The UV Forage Minnow® Spoon blends a high-vis, optically brightened UV finish with deadly crippled minnow action to catch walleyes perch, bass, t...

The Holographic Forage Minnow® Spoon’s erratic, crippled-minnow action catches everything from walleyes to perch, bass, trout and panfish. Jig it...

Lindy Fishing Tackle's revolutionary Glow Spoon gives ice anglers a new weapon for attracting fish and triggering strikes. Replaceable glow stick...

The renowned Forage Minnow® Jig flashes and flutters up strikes from walleyes, trout, jumbo panfish and other predators. It produces an incredibl...

Walleyes, trout, jumbo panfish and other predators see the UV Forage Minnow® Jig high-vis, optically brightened UV finish from afar. When fish mo...

We’ve developed an exclusive, innovative method to preserve all the natural characteristics of the wax worms for up to 2 years. The worm will sta...

The VMC® Tungsten Tubby Jig offers a compact profile with attitude. The combination of heavy duty Tungsten and super-fast drop speed delivers you...

The Williams Ice Jig is a perennial favorite with hardwater enthusiasts. Named the “Ice Jig” it is just as effective when jigged vertically on open...

Metal skimmer featuring a 18'' handle with 6'' ladle.

HOLDS COMBOS SECURELY OFF THE ICE AND SLUSH Lightweight and compact Collapses for convenient storage

The T Shaped; Oversized Head is Coated With Soft Rubber To Help Provide a Firm Grip Even When Wearing Mitts or Gloves. Custom Engineered Aggressive...

Easy, Convenient option to tow your Otter Shelter Heavy Duty Steel Tubing Baked-On Finish offers incredible strength and durabili...

Sufix Performance Tip-Up Ice Braid is the standard in tip-up ice fishing line. Made with high tenacity polyester braid known as HTP™which provide...

Nordic Ice Drill Replacement Blades fit existing models of Noric Termantor, Sub-Zero, Pro-Select and Swede-Bore Ice Drills. Made of ultra-sharp and...

This item is not available to ship. Pick up available at checkout. Stay safe on the ice with the Magz Ice Chisel. Whether early, or late ice, ...

Custom Ice Fishing Spreader, made with Stainless Steel Wire Shafts & Nylon Coated Leader Wire with size 4 Eagle Claw Lazer Sharp Hooks. Le...

The Whiteout ice rod comes from a premium quality series of ice rods. Featuring solid Toray carbon blanks and Evolve Solo Guides, Whiteout Ice ro...

Turn any professional quality 18v cordless electric 1/2"chuck drill into a portable, lightweight and efficient power ice auger that makes fast work...

The VMC® Pug Bug Jig resembles natural small insects and aquatic creatures that hatch from the depths. The exclusive VMC® Power Gap hook delivers...

Mini Grubby is our latest soft plastic bait designed with an oversized goby head, ribbed body and a small paddle tail.  Mini Grubby measures 2.25...

Perfect for perch, crappies, walleyes and trout through the ice and in open water. Optically brightened UV finish excels in low-light and low-vis...

The TN60 features a Tungsten Mouth System on the outside lip that allows the lure to stand straight up when it hits the bottom and increases the sp...

The Jackall TN 60 Disc Knocker incorporates a disc-shaped weight in its sound chamber, creating a unique, deep sound, perfect for tempting even pre...

Add unmatchable sensitivity to any ice rod. Snap-Back Titanium design will not kink or break. Adjustable tension and hi-vis indicator bead give a...

Micro Grubby is our latest soft plastic bait designed with an oversized goby head, ribbed body and a small paddle tail.  Micro Grubby measures 2"...

Mini Goby is a new plastic goby imitation that is much smaller than those found in our Goby Series.  This bait was requested by many anglers look...

Ultimate advancement for run & gun ice trolling! The new lightweight Lite-Flite Lazer™ Drill Unit is designed to be used with any professiona...

Ice Transducer, Dual Spectrum CHIRP, 15/21 Degree, 130-250 kHz. No temperature Compatible with all ICE HELIX G2/G2N models and newer, as...

Ice Transducer, Single/DualBeam, 20/60 Degree, 200/83 kHz. No temperature Compatible with: All HELIX G1 Series except DI, Matrix 10, 12,...

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune...

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much ...

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much ...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

Send your bait into the strike zone on a straight, twist-free fall with the Black Betty FreeFall Ice Reel. Make a statement with head-turning Tri...

New for 2020-21 the FreeFall gets supersized! More capacity, more versatility, and more drag. The FreeFall XL features a Core Balanced Magnetic B...

The mono that thinks it's a braid™ is now on ice! The most abrasion resistant, supple and sensitive monofilament ever. Sufix® Advance™ Ice Monofi...

Sufix Ice Magic is a high performance ice fishing monofilament designed to stay manageable even in frigid water. Special additives deter water ab...

The unique 750 Size has many different applications for serious trout, panfish and ice fisherman. The Light Body is strong yet balances well with d...

The unique 750 Size has many different applications for serious trout, panfish and ice fisherman. The Light Body is strong yet balances well with d...

The unique 750 Size has many different applications for serious trout, panfish and ice fisherman. The Light Body is strong yet balances well with d...

The monofilament choice for cold-weather fishing. Soft and supple. Good choice for outside ice fishing set ups (no shelter). FOR COLD WA...

A specially designed 100% fluorocarbon formula for ice fishing. Thinner diameter and supple to stay flexible in cold weather conditions. ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...

Heading out for winter camping, hunting or ice fishing means taking along the right gear. The super strong and durable TREK 75 utility sled is desi...

Click here to add Set the Hook Drifters!Click here to add Fish'n Gravy Goby Scent! The Set the Hook Flatty Jig has been specifically designed...

Swedish Pimple lures were named one of the 50 Greatest Lures of All Time by Field and Stream. The name comes from the Swedish word “pimpla,” meanin...

As its name implies, the Vibrato has a natural vibrating action. But unlike typical vibrating lures it vibrates on the fall, when jigged, twitche...

The VMC® Tungsten Nymph Jig offers a micro profile with attitude. The combination of heavy-duty Tungsten and super-fast drop speed delivers your ...

Jigs your rod with the slightest breeze 3 different angle settings Ultra steady base system Universal for any rod Fold...

The "MUST HAVE" Survival tool for any activity on the ice!  Made out of tough, durable plastic, Ice Claws are rready in the event of a break thro...

***THIS ITEM IS NOT AVAILABLE TO SHIP*** Whether it’s winter work or outdoor fun, the TREK SPORT 82 is up to the task. Excellent for hauling all ty...

Whether it’s winter work or outdoor fun, the TREK SPORT 75 is up to the task. Excellent for hauling all types of cargo outdoors, the TREK SPORT 7...

NOTE: Due to the size of this item, this product is only available for in-store pick up. If you'd like to request a shipping quote, please email ...

Whether you have winter camping in mind or a hunting or fishing excursion planned, the TREK 60 should be at the top of your list. Its high densit...

The incredible sensitivity and awesome abrasion resistance mean less lost lures and fish. PTFE coating sheds water and minimizes ice build up on yo...

Premium ice fishing monofilament with lower stretch and higher strength- per-diameter. Good choice for ice shelter angling. PREMIUM MONO...

The Perch Talker™ keeps it simple using brass beads and discscreating color, flash, sound and water displacement. When vertically jigged the lure...