Ice Fishing

New for 2020-21 the FreeFall gets supersized! More capacity, more versatility, and more drag. The FreeFall XL features a Core Balanced Magnetic B...

The mono that thinks it's a braid™ is now on ice! The most abrasion resistant, supple and sensitive monofilament ever. Sufix® Advance™ Ice Monofi...

The unique 750 Size has many different applications for serious trout, panfish and ice fisherman. The Light Body is strong yet balances well with d...

The unique 750 Size has many different applications for serious trout, panfish and ice fisherman. The Light Body is strong yet balances well with d...

The unique 750 Size has many different applications for serious trout, panfish and ice fisherman. The Light Body is strong yet balances well with d...

A specially designed 100% fluorocarbon formula for ice fishing. Thinner diameter and supple to stay flexible in cold weather conditions. ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...

Heading out for winter camping, hunting or ice fishing means taking along the right gear. The super strong and durable TREK 75 utility sled is desi...

Click here to add Set the Hook Drifters!Click here to add Fish'n Gravy Goby Scent! The Set the Hook Flatty Jig has been specifically designed...

Swedish Pimple lures were named one of the 50 Greatest Lures of All Time by Field and Stream. The name comes from the Swedish word “pimpla,” meanin...

As its name implies, the Vibrato has a natural vibrating action. But unlike typical vibrating lures it vibrates on the fall, when jigged, twitche...

The "MUST HAVE" Survival tool for any activity on the ice!  Made out of tough, durable plastic, Ice Claws are rready in the event of a break thro...

NOTE: Due to the size of this item, this product is only available for in-store pick up. If you'd like to request a shipping quote, please email ...

The incredible sensitivity and awesome abrasion resistance mean less lost lures and fish. PTFE coating sheds water and minimizes ice build up on yo...

Premium ice fishing monofilament with lower stretch and higher strength- per-diameter. Good choice for ice shelter angling. PREMIUM MONO...

Phenix Tournament Tackle Salty tubes are some of the most highly demanded tube baits on the market.  Their high salt content and colour schemes wor...

Click here to addERRORClick here to add ERROR Super soft, salted and scented, the Drifter moves freely without you having to shake it. 3D eyes...

The Micro Magic Man can be burned, crawled or jigged.  The nose down stance and tight acion protect it from hookinh anything other than fish.  Wh...

The Slab Grabber jigs have taken front stage on both performance and quality. Why?  Because they perform at the top end without a single piece of l...

The Drain Pipe takes the place of live bait.  No messy minnows - no extra costs for both hooks AND livebait - no cold hands  - our jigs dance and...

The Buck-Shot Rattle Spoon is deadly year-round for vertical jigging perch, walleye, trout, bass and pike. Jig aggressively in a lift-fall manner...

All Meegs jigs are hand poured, painted and made with high quality hooks.  Imitating a feeding minnow, MEEGS jigs are proven to catch anything th...

After the huge success of our original Z-Viber 1/16oz - 1inch , we’re expanding our flagship product into a bigger, brighter future. Not only are...

Avid Ice jigging rods are designed and built specifically for jigging spoons, ice jigs, jigging Rapalas and other popular walleye jigs. Made with...

The LIVETARGET Yellow Perch Rattlebait is the ultimate searching tool. Its loud, harmonic rattle can be heard chiming from well below the surface, ...

The Ultra Light Rippin’ Rap® features a lipless, deep belly profile designed to dive and rip. With its flat, skinny sides this bait flutters on t...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow pro...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow pro...

The unique design of the Slab Rap® allows it to be fished in a number of ways. Weight forward design enables a rocking up and down action to trig...

This new VMC® Rocker Spoon has an exceptional slow horizontal rocking action on the fall for attracting strikes! Black Nickel dropper chain, glow...

YETI® ICE is filled to the brim with science, dialed in to the most effective temperature to maximize the ice retention of any cooler, with a dur...