Ice Fishing

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much ...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

Send your bait into the strike zone on a straight, twist-free fall with the Black Betty FreeFall Ice Reel. Make a statement with head-turning Tri...

New for 2020-21 the FreeFall gets supersized! More capacity, more versatility, and more drag. The FreeFall XL features a Core Balanced Magnetic B...

The mono that thinks it's a braid™ is now on ice! The most abrasion resistant, supple and sensitive monofilament ever. Sufix® Advance™ Ice Monofi...

Sufix Ice Magic is a high performance ice fishing monofilament designed to stay manageable even in frigid water. Special additives deter water ab...

Shimano made waves in the ice-fishing world in 2018, and the efforts continue for 2019/20 ice-fishing season with its ‘next level’ ice rods now o...

Acme Tackle brings another innovation to the jigging minnow category by introducing the all-new Hyper-Rattle. This bait offers the balanced, life...

The monofilament choice for cold-weather fishing. Soft and supple. Good choice for outside ice fishing set ups (no shelter). FOR COLD WA...

A specially designed 100% fluorocarbon formula for ice fishing. Thinner diameter and supple to stay flexible in cold weather conditions. ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...

Swedish Pimple lures were named one of the 50 Greatest Lures of All Time by Field and Stream. The name comes from the Swedish word “pimpla,” meanin...

As its name implies, the Vibrato has a natural vibrating action. But unlike typical vibrating lures it vibrates on the fall, when jigged, twitche...

The VMC® Tungsten Nymph Jig offers a micro profile with attitude. The combination of heavy-duty Tungsten and super-fast drop speed delivers your ...

Jigs your rod with the slightest breeze 3 different angle settings Ultra steady base system Universal for any rod Fold...

***THIS ITEM IS NOT AVAILABLE TO SHIP*** Whether it’s winter work or outdoor fun, the TREK SPORT 82 is up to the task. Excellent for hauling all ty...

Whether it’s winter work or outdoor fun, the TREK SPORT 75 is up to the task. Excellent for hauling all types of cargo outdoors, the TREK SPORT 7...

Whether you have winter camping in mind or a hunting or fishing excursion planned, the TREK 60 should be at the top of your list. Its high densit...

The incredible sensitivity and awesome abrasion resistance mean less lost lures and fish. PTFE coating sheds water and minimizes ice build up on yo...

Premium ice fishing monofilament with lower stretch and higher strength- per-diameter. Good choice for ice shelter angling. PREMIUM MONO...

The ready-to-fish VMC® Flap Tail Jig is pre-rigged with the Trigger X® Flap Tail Grub soft bait (also sold separately). The thin profiled tail, l...

The Perch Talker™ keeps it simple using brass beads and discscreating color, flash, sound and water displacement. When vertically jigged the lure...

Phenix Tournament Tackle Salty tubes are some of the most highly demanded tube baits on the market.  Their high salt content and colour schemes wor...

The Acme Hyper-Glide features an injected plastic minnow body with wings that resemble real fish fins and open each time the bait falls. As the w...

 Patented trip mechanism is freeze-proof •  Fits into a 5 or 6 gallon pail •  Tangle-free feature with a foam hook holder at the bottom of ...

Click here to addERRORClick here to add ERROR Super soft, salted and scented, the Drifter moves freely without you having to shake it. 3D eyes...

The Micro Magic Man can be burned, crawled or jigged.  The nose down stance and tight acion protect it from hookinh anything other than fish.  Wh...

The Original Black Betty is the ideal inline reel for shallow water panfish.  It's durable all-aluminum construction will last season after seaso...

The FreeFall was designed to be the ultimate performance ice reel. Expect easy one-handed operation, smooth drag and the perfect all around gear ...

The Flashbang provides anglers an edge over traditional rattle spoons on the market with an integrated rattle chamber and glowstick. The brass...

The Slab Grabber jigs have taken front stage on both performance and quality. Why?  Because they perform at the top end without a single piece of l...

The Buck-Shot Rattle Spoon is deadly year-round for vertical jigging perch, walleye, trout, bass and pike. Jig aggressively in a lift-fall manner...

Fits 4"-8" Spiral Hand Augers Compatible with StrikeMaster, Swede-Bore, Nordic, Mora & Lazer Hand Drills Stainless Steel

All Meegs jigs are hand poured, painted and made with high quality hooks.  Imitating a feeding minnow, MEEGS jigs are proven to catch anything th...

Unique and realistic profiles matched with need to cover the waterThe tight profile is met with tight vibration emitted by Realis Vibration duo(6...

After the huge success of our original Z-Viber 1/16oz - 1inch , we’re expanding our flagship product into a bigger, brighter future. Not only are...

Avid Ice jigging rods are designed and built specifically for jigging spoons, ice jigs, jigging Rapalas and other popular walleye jigs. Made with...

FreeFall Ghost is the latest inline reel from the company that has perfected inline fishing. The revolutionary FreeFall trigger allows hard water...

·         Graphite frame construction ·         Rapid release spool ·         Integrated fender ·         Soft touch finish ·        ...

·         Bar stock CNC machined aluminum construction ·         2.7:1 gear ratio ·         19” line retrieve per crank ·         Lightw...

The LIVETARGET Yellow Perch Rattlebait is the ultimate searching tool. Its loud, harmonic rattle can be heard chiming from well below the surface, ...

The Ultra Light Rippin’ Rap® features a lipless, deep belly profile designed to dive and rip. With its flat, skinny sides this bait flutters on t...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow pro...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow pro...

The unique design of the Slab Rap® allows it to be fished in a number of ways. Weight forward design enables a rocking up and down action to trig...

This new VMC® Rocker Spoon has an exceptional slow horizontal rocking action on the fall for attracting strikes! Black Nickel dropper chain, glow...

YETI® ICE is filled to the brim with science, dialed in to the most effective temperature to maximize the ice retention of any cooler, with a dur...