Ice Fishing

America’s favorite rod just got better! Ugly Stik GX2 is the next generation of Ugly Stik that combines the heritage and tradition of the origin...

Ugly Stik GX2 is the next generation of Ugly Stik that combines the heritage and tradition of the original while maintaining the strength and du...

Ugly Stik®GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the original while maintaining the strength and d...

Ugly won't quit. Ugly Stik® Elite rods feature premium cork handles, Ugly Tech™ construction, Ugly Tuff™ guides, and the Ugly Stik® Clear Tip® de...

Featuring lightweight composite construction and an ultra-large arbor spool that increases line pick up, Shakespeare® Glacier Drop reels allow yo...