Ice Fishing

Strength meets precision. Capture Walleye is built to handle the power of big fish under the ice, with the sensitivity to feel every strike and th...

Strike with precision. Reel with control. Every move flows effortlessly, every catch counts. Force keeps you in rhythm with the bite, letting you ...

Full Battle Rattle, the Blackout ice combo pulls no punches offering an advanced system for effective species targeting and acquisition. Strategic ...

Stay toasty, the Heatwave is ideal for anglers that want to ensure their success on the water. Whether hole hopping or making them pay in the shack...

Wicked ice spinning reel features an aluminum spool with a lightweight graphite body and rotor. The handle is also aluminum and is outfitted with ...

Deadsticking perfected. The Bait Striker with its exclusive BaitStriker Switch lets you fish hands-free without missing the strike. Trusted tech f...

32" Medium Heavy WR-32MH Designed for discerning anglers seeking a competitive edge, this rod combines innovative materials and features to delive...

The high-function hitman series, the Wicked has been remade from the core of its DNA. Taking the advice of the industry’s most educated ice fishi...

An all-around workhorse on the ice, the Descent Aluminum offers a fully machined aluminum spool to increase drop speed. Efficiently drop any sized...

Left Hand Retrieve Strike fear into the hearts of your prey this season with the FreeFall Special Edition Trick Shop Ice Fishing Reel, the ultimat...

On the Mount Rushmore of ice reels, the Black Betty family holds all four spots. With the “George Washington” of the group being the FreeFall Carbo...

Built for big dogs, this series comes equipped to handle anything from panfish to the burliest lakers, gnarly pike, and wily old walleye. ...

Wicked ice spinning reel features an aluminum spool with a lightweight graphite body and rotor. The handle is also aluminum and is outfitted with...

The Whiteout ice rod comes from a premium quality series of ice rods. Featuring solid Toray carbon blanks and Evolve Solo Guides, Whiteout Ice ro...

Send your bait into the strike zone on a straight, twist-free fall with the Black Betty FreeFall Ice Reel. Make a statement with head-turning Tri...

New for 2020-21 the FreeFall gets supersized! More capacity, more versatility, and more drag. The FreeFall XL features a Core Balanced Magnetic B...

The Micro Magic Man can be burned, crawled or jigged.  The nose down stance and tight acion protect it from hookinh anything other than fish.  Wh...

The Original Black Betty is the ideal inline reel for shallow water panfish.  It's durable all-aluminum construction will last season after seaso...

The FreeFall was designed to be the ultimate performance ice reel. Expect easy one-handed operation, smooth drag and the perfect all around gear ...

The Flashbang provides anglers an edge over traditional rattle spoons on the market with an integrated rattle chamber and glowstick. The brass...

FreeFall Ghost is the latest inline reel from the company that has perfected inline fishing. The revolutionary FreeFall trigger allows hard water...

·         Graphite frame construction ·         Rapid release spool ·         Integrated fender ·         Soft touch finish ·        ...

·         Bar stock CNC machined aluminum construction ·         2.7:1 gear ratio ·         19” line retrieve per crank ·         Lightw...