Black Friday Sale Items

Specifically engineered to be the lightest Shimano DC reel to date, the Metanium DC 70 A is shrouded in a one-piece CoreSolid magnesium frame, prov...

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without ...

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without ...

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without ...

The Bassmaster Classic winning Smeltinator Jig is the creation of Canadian Angler Bryan Gustafson. It wouldn't be what it is today without ...

Born for finesse game applications, the Aldebaran BFS combines a lightweight Magnesium frame and specialized braking system to tackle any t...

Power. Precision. Performance: Three words characterizing the attitude behind the next generation of Bantam reels. Equipped with Shimano's ...

Still 50% Stronger* Now 30% Lighter** Introducing the Ugly Stik® Carbon Salmon Steelhead rod series featuring 100% graphite for a lightweig...

The OROCHI X10 is a groundbreaking rod that blends innovation with sustainability. Inspired by Japan's commitment to Sustainable Development Goals,...

Very seldom does a technique arise in the fishing world that completely changes the landscape of fishing. Forward facing sonar is this very...

Upgrade your tackle with Fishin Freekz Bullet weights and swivels—where innovation meets high performance! These sleek, eco-friendly brass ...

Introducing Fishin Freekz Raw Steel Premium slip floats—crafted for serious anglers who demand the best. These top-of-the-line floats featu...

The Sneaky Underspin is everything PREMIUM you come to expect from Great Lakes Finesse. Also known as the “Lake Vacuum” to us because it ca...

Built around a super sharp, fine wire Gamakatsu jig hook the Great Lakes Finesse Stealth Football Head is the premium jig head you've been ...

A super finesse micro jig with a hook that can handle the biggest fish in the lake. The Matte Finesse Jig is built on 1/0 Gamakatsu 604 hoo...

There are a ton of craw baits on the market, and most of them will catch fish. We designed this bait to be stealthy and non-threatening wit...

Our take on the traditional Mini Tube! Designed to pair perfectly with our Mini Pro Tube Head, the Juvy Craw is designed to resemble a juve...

Kept secret for over 10 years by top tournament anglers, the 2.4” Juicy Hellgrammite perfectly imitates one of smallmouths favorite protein...

Finally, a finesse-sized tube head with a hook that can handle the biggest fish in the lake. Designed specifically to fit small finesse tub...

At first glance the 2.2” Flat Cat looks a little bit strange - but put it in the water and you’ll see why we’ve been using prototypes for y...

Built for warm fishing days and wading environments where chest-highs are overkill, Freestone® Pants deliver toughness and breathability in...

Searching for a bit larger profile for better comfort as well a better larger heavier bait casting reel? This feature provides the angler a...

Multispecies. Premium. Traditional. American value. Buy if you want lightweight and sensitive multispecies performance with full cork handles, beau...

Steelheading isn't a pastime. It's an obsession. Forged from experience, passion — and often a healthy pinch of optimism — hardened...

The Shimano Vanford A elevates the MagnumLite series with advanced flagship technologies for finesse anglers. Its lightweight CI4+ body and MGL Rot...

Our highest-tech, hardest-charging wader, the USA-made G4Z Stockingfoot wader brings best-in-class waterproof breathability, rugged durabil...

The Laguna LT is the latest manifestation in Daiwa's LT storyline. The redesigned reel embraces the LT Concept of light and tough. The True Carbo...

Lower the Fish Hawk TD to record water temperature every 5-feet from the surface to the bottom. Locate the depth of fish by finding their p...

Unanimously distinct from one to the next, steelhead fisheries in North America share a common characteristic — constant, sometimes complet...

Unanimously distinct from one to the next, steelhead fisheries in North America share a common characteristic — constant, sometimes complet...

Shimano engineers designed the Technium series to suit specific techniques and regional fisheries, catering to salmon, steelhead and ...

Shimano engineers designed the Technium series to suit specific techniques and regional fisheries, catering to salmon, steelhead and sturge...

2 FOR $69.99! MIX & MATCH VERSIONS! Fish with more confidence and control than ever before! The Chamberlain Stacker has the same patented two a...

INCLUDES 2 ROD BLAX BUZZBAR SET Product details Strong, stable & lightweight 6063 Aluminium construction...

Product details Lightweight 6063 Aluminium. Matt black finish. Twin thread design with moulded threads. Can be ...

The Daiwa Regal LT features a lightweight yet durable ZAION V composite body, an Airdrive Rotor with reduced flex and inertia for smoother retrieve...

For the angler looking to pursue light tackle fisheries abroad or simply have a go to and convenient option in the truck, the Fenwick Elite...

The original Alewife Bait Strip specially treated, hand-cut and packaged in the Toronto area. Founded from a true passion of fishing for Ki...

The all-water Connect Series offers sticks for any angling adventure – from trout and bass to light saltwater applications. Connect’s mediu...

The Fish Hawk Lithium Pro Probe is the latest generation of our most popular probe, and is compatible with the Fish Hawk X4. The Lithium Pr...

    A comprehensive, all-in-one solution, Navionics+ charts and maps combine clear, reliable coastal/inland content with advanced guidance ...

The Fish Hawk Lithium Ultra Probe transmits speed and temperature data at depth, and the true depth of your downrigger using water pressure...

The Simms Pursuit Shoe is your ultimate wet-wading cross trainer powered by an upstanding in-river grip that's equally at home on the deck,...

Built for experienced hands, G. Loomis designs tools for anglers demanding performance with purpose. For those who believe innovation is th...

Harsh weather, finicky bites, and an endless list of challenges lie in the path of walleye anglers pursuing the "golden reward." Knowing en...

Designed to fit the ends of your CFS regular track.

Shimano® designed the Nexave Combo with quality and performance to benefit anglers of all ages during their next fishing adventure. The Nex...

Made in Canada, designed to withstand the test of time. Made of all aluminum and stainless steel to give you the best performance on the wa...

Universal inside dimensions to fit most track attachments. Canadian made Aluminum for the best performance.

Designed to fit the end of your Custom Fishing Solution tracks.

The multitrack has 3 channels, the side channels are designed to hold accessories like cleats, press studs, spoon holders etc. 4.75" wide 

Fenwick HMG changed fishing forever in 1973 with the creation of the first ever all graphite fishing rod. HMG meant High Modulus Graphite t...

The Cuda 8.75" Needle Nose Pliers boast both reach and strength in their design. Featuring high-carbon titanium bonded jaws and high-levera...

Add components to your NMEA 2000 network by installing our T-connector on your backbone cable.

Extend your NMEA 2000 backbone with our backbone/drop cables  2 meters in length.

The BLAX entry level alarm is feature packed and outstanding value. Its compact design incorporates several features that are normally asso...

Designed by 2016 BASS Elite Series Angler of the Year, Gerald Swindle, the Buckeye Lures G-Man Ballin’ Out Jig was Swindle’s go-to jig in 2...

An excellent way to wacky rig a worm, the Buckeye Flick-It Jig Head is quickly becoming one of the most popular methods for catching finick...