Black Friday Sale Items

Designed with the same classic actions that created the Talora legacy. Utilizing TC4 blank construction to create one of the most trusted blanks in...

Designed with the same classic actions that created the Talora legacy. Utilizing TC4 blank construction to create one of the most trusted blanks in...

Designed with the same classic actions that created the Talora legacy. Utilizing TC4 blank construction to create one of the most trusted blanks in...

Weighing in at only 6.5 oz. and packed with Shimano's most advanced technology, the new Shimano Chronarch MGL Casting Reel delivers the top level p...

The MAGDRAFT FREESTYLE is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for screw-lock hooks, a pre-cut belly and ...

A perfect grab-and-go storage solution for Z-Man enthusiasts, the Bait BinderZ Doublewide stores up to 20 standard size bags of ElaZtech baits si...

The right bait can be the difference between a big day and coming up empty, and when finesse tactics are in order, the Hula StickZ is the right b...

Bass spinning rods designed for anglers that prefer our "Classic" Spin Jig actions. Full cork grips and fuji reel seats with Fuji K-frame guides pr...

The ready-to-fish VMC® Flap Tail Jig is pre-rigged with the Trigger X® Flap Tail Grub soft bait (also sold separately). The thin profiled tail, l...

The Perch Talker™ keeps it simple using brass beads and discscreating color, flash, sound and water displacement. When vertically jigged the lure...

An ultra-realistic crayfish imitation, the TRD CrawZ was designed for Ned-rigging but is also ideal for use as a finesse jig trailer and even as ...

The Jackall Keeburn is a unique vibration bait.  Its key feature is a light weight ciircuit board body.  This allows it to vibrate much more comp...

The Jackall Deracoip spintail jig is designed for fishing from shore or a boat.  Even with its low profile and small compact size mimicking baitf...

Phenix Tournament Tackle Salty tubes are some of the most highly demanded tube baits on the market.  Their high salt content and colour schemes wor...

Ordering a reel from Natural Sports? Have it professionally spooled with braided line! Select the pound test and series of line you'd like and we...

Ordering a reel from Natural Sports? Have it professionally spooled with monofilament line! Select the pound test and series of line you'd like a...

The Acme Hyper-Glide features an injected plastic minnow body with wings that resemble real fish fins and open each time the bait falls. As the w...

The Jackall Cover Craw presents a protein-rich profile in a compact soft plastic package. The Cover Craw is salt injected and filled with live ba...

 Patented trip mechanism is freeze-proof •  Fits into a 5 or 6 gallon pail •  Tangle-free feature with a foam hook holder at the bottom of ...

Ordering a centre pin or fly reel from Natural Sports? Have it professionally spooled with dacron backing! Specify the hand you reel with and the...

The Streamside Falcon is a true saltwater spinning rod, designed to carry on a plane.  Ideal for shore, pier, or boat fishing.  ...

Click here to addERRORClick here to add ERROR Super soft, salted and scented, the Drifter moves freely without you having to shake it. 3D eyes...

The Micro Magic Man can be burned, crawled or jigged.  The nose down stance and tight acion protect it from hookinh anything other than fish.  Wh...

Barrier Reef provides superior coverage and versatility where you need it. The ultimate wrap style features upscale lens and frame color options ...

Pe'ahi ('peh-AH-hee') polarized wrap sunglasses get their name from a legendary surf break on Maui's north shore. In reverence to the power of th...

Whether onshore of offshore, the latest​ ​rectangular frame by Maui Jim offers​ ​complete coverage in a comfortable nylon​ ​frame. The larger fra...

The Original Black Betty is the ideal inline reel for shallow water panfish.  It's durable all-aluminum construction will last season after seaso...

The FreeFall was designed to be the ultimate performance ice reel. Expect easy one-handed operation, smooth drag and the perfect all around gear ...

The Flashbang provides anglers an edge over traditional rattle spoons on the market with an integrated rattle chamber and glowstick. The brass...

The Slab Grabber jigs have taken front stage on both performance and quality. Why?  Because they perform at the top end without a single piece of l...

The Jackall Gantarel Jr. packs all the same lifelike action of the original Gantarel into a new, smaller size. A steady retrieve creates a natural ...

The Drain Pipe takes the place of live bait.  No messy minnows - no extra costs for both hooks AND livebait - no cold hands  - our jigs dance and...

The MarCum® VS485C underwater viewing system proves that top-of-the-line performance doesn't have to come with a top-shelf price tag. With a 7-in...

The Buck-Shot Rattle Spoon is deadly year-round for vertical jigging perch, walleye, trout, bass and pike. Jig aggressively in a lift-fall manner...

Fits 4"-8" Spiral Hand Augers Compatible with StrikeMaster, Swede-Bore, Nordic, Mora & Lazer Hand Drills Stainless Steel

All Meegs jigs are hand poured, painted and made with high quality hooks.  Imitating a feeding minnow, MEEGS jigs are proven to catch anything th...

Unique and realistic profiles matched with need to cover the waterThe tight profile is met with tight vibration emitted by Realis Vibration duo(6...

After the huge success of our original Z-Viber 1/16oz - 1inch , we’re expanding our flagship product into a bigger, brighter future. Not only are...

Avid Ice jigging rods are designed and built specifically for jigging spoons, ice jigs, jigging Rapalas and other popular walleye jigs. Made with...

TroutBeads®, since the beginning-has been about listening to YOU, the customer, and using every resource within the market to create the best pro...

Realistic TroutBeads mimic the true size and buoyancy of single fish eggs, making them an ideal bait for trout. 8mm- 40 count10mm-30count

The Women's Freestone® Waders - Stockingfoot was designed with input from Simms' top female fishing guides and features a women's specific cut th...

The RAVEN® float system was specifically developed for river Steelhead and Salmon fishing. A RAVEN® float is now available for virtually any rive...

The RAVEN® float system was specifically developed for river Steelhead and Salmon fishing. A RAVEN® float is now available for virtually any rive...

The RAVEN® float system was specifically developed for river Steelhead and Salmon fishing. A RAVEN® float is now available for virtually any rive...

The RAVEN® float system was specifically developed for river Steelhead and Salmon fishing. A RAVEN® float is now available for virtually any rive...

When gear fails in the outdoors, use Aquaseal UV. This quick curing adhesive dries instantly when exposed to sunlight and ultraviolet light. This...

Repair all types of gear failures with Aquaseal FD. It’s a clear, waterproof urethane adhesive that comes in a handy 0.75 oz tube. After it cures...

The RAVEN® 3-way slinky rig snap swivels allow a quick change of your slinky or pencil lead when bottom-bouncing. 10 per packet.

Tie on this powerhouse hook when you’re after big Salmon and Steelhead. A great hook for horsing fish out of snaggy situations or strong currents...

The popular sedge pattern hook in a fish-attracting red finish gives extra flash to roe bags, single eggs and pink plastic worms. The Sedge Supre...

This light wire hook works perfectly for roe bags and single eggs. Sedge hooks have been the standard for Steelheading for years. The sedge hook ...

This is the perfect all-purpose hook. It is considered the most dependable Steelhead hook on the market with its great hooking and holding power....

This medium wire hook is ideal for roe bags and trout worms. Its compact shape and superior hooking ability sets it to become the new standard fo...

High quality elasticated bait thread for tying roe bags in a jiffy. Comes with a fantastic dispenser that feeds the thread out the center and featu...

Raven Spawn Net is conveniently pre-cut in 3” X 3” squares and ready for tying. The super soft netting material gently molds around roe to make a...

We are proud to introduce the most advanced float rod on the planet. We combined the most advanced NANO technology resins, REC Recoil™ and Titani...

We are proud to introduce the most advanced float rod on the planet. We combined the most advanced NANO technology resins, REC Recoil™ and Titani...

The exclusive RV9 multi-modulus graphite produces an ultra-slim, lightweight blank with amazing sensitivity and ultra-responsive crisp action. Th...