Black Friday Sale Items

Shimano made waves in the ice-fishing world in 2018, and the efforts continue for 2019/20 ice-fishing season with its ‘next level’ ice rods now o...

The unsung hero of hard work deserved a little attention. Our ultra-durable LoadOut™ bucket is designed for lugging, loading, hauling, and baling...

Our 473 ml / 16 oz size is a perfect fit for bigger cans (like craft beers), keeping the last sips as good as the first. Our new Load-and-Lock™ Gas...

The Roadie® 24 Hard Cooler is a fresh take on a tried-and-true YETI favorite. It’s 10% lighter, holds 20% more, and performs 30% better thermally...

Acme Tackle brings another innovation to the jigging minnow category by introducing the all-new Hyper-Rattle. This bait offers the balanced, life...

The monofilament choice for cold-weather fishing. Soft and supple. Good choice for outside ice fishing set ups (no shelter). FOR COLD WA...

A specially designed 100% fluorocarbon formula for ice fishing. Thinner diameter and supple to stay flexible in cold weather conditions. ...

PVC injection moulded lug sole boot with full neoprene lining for insulation Rugged 420 denier nylon/PVC upper Double stitched an...

Shimano’s SKIXX reinvents the premium muskie rod market. The patented, high-strength, Spiral X, foundational structure enhances torsion and compres...

Sculpted from over a decade of engineering advancement and a rich lineage of predecessors, the new Vanford tests the boundaries of technology and e...

The spaces between the nylon molecules are filled with resin in a new resin reinforcement process to produce a hydrophobic line which retains its s...

Water Gremlin’s Low Profile™ Slip-Sinkers are made super tough, so they won’t dent up when banged on the rocks. The perfectly round hole stays ro...

Strength and simplicity win the CFS battle with this modern take on the classic wading tool. Lightweight yet highly durable 7075 aluminum tubing w...

Simms' most durable wader that's been meticulously refined to offer features and functionality that meet the demands of the world's most discerni...

Reach for the Monster™ weighted spring feeders when fishing at longer range in still water. The center weight adds casting distance and holds stabl...

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical ...

The LoadOut Lid keeps contents safe from salt spray and contained when the water gets rough. Taking inspiration from the Rambler family of lids, it...

Outdoor Flavours is a seasoned coating mix, perfect for all of your favourite dishes!  Try Outdoor Flavours batter on fish, meat and vegetables. ...

Small baits can pack a big punch, and the BOOYAH ToadRunner Jr does just that. Constructed from a modified Pad Crasher Jr body with finely-tuned ...

BOOYAH Pond Magic spinnerbaits are specialized in color and blade combinations hand selected to match the forage base of smaller waters. Small in...

Early season or any time fish are finicky, tie on a Micro Pond Magic. It is tough, durable and catches fish in big lakes as well as ponds and str...

The BOOYAH Boo Jig is designed to slip down inside brushpiles or through vegetation without snagging. This jig features a flat bottom and 18-degr...

The BOOYAH Baby BOO Jig features a 60-strand ultra fine BOOYAH silicone skirt, light weedguard and a Ultra Point black nickel light wire hook, th...

Although debuted at the 2013 Bassmaster Classic as a jerkbait that would dive deeper and get down faster, Smithwick’s Perfect 10 Rogue was soon dis...

Strike King's® Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softe...

The Zero Lines map card is the starting point for building your own maps with AutoChart or AutoChart Live. With these all-important Zero Lines as...

Other than the big, meaty body, we don't know how these unique Softbaits got their names. After all, the Strike King® KVD Perfect Plastics Rodent...

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive des...

Heavy weighted, nickel plated brass spoons featuring premium proven colour patterns. High quality components include environmentally friendly and...

Heavy weighted solid brass spoons featuring traditional and proven colour patterns. High quality components include environmentally friendly and ...

Heavy weighted solid brass spoons featuring traditional and proven colour patterns. High quality components include environmentally friendly and ...

A new addition to our popular dealer driven rod series has arrived- KAGE Ultralight Rods. Exclusive to independent dealers, perfect for man...

The RAM-109HU consists of a 6" long bent swing arm mounted on a horizontal surface base. At the device mounting end is a rectangular 6.25" x 2" p...

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still tod...

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still tod...

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still tod...

The Rhys Davis Anchovy Special is the #1 choice for anglers who want to combine the effectiveness of anchovies and other medium sized bait fish w...

Perfect for pan frying or deep frying. This bag contains a recipe developed over many years to enhance the natural taste of freshly caught fish. Gr...

Ideal for finesse top water presentations, the Berkley® Drift Walker features a slim hydrodynamic profile and a long walking stride for those sli...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted des...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

​Black silicone unit cover for HELIX 7 Series. Color: Black Not for use while traliering boat. 1-Year Limited Warranty ...

Black neoprene unit cover for HELIX 7 Series. Color: Black Not for use for while trailering boat. Note: Only for Gimbal Mount ...

Black neoprene unit cover for HELIX 5 Series. Color: Black Not for use while trailering boat. Note: Only for Gimbal Mount inst...

The HCCT- HELIX Cable Connector Tray organizes and protects all cables attached to your compatible HELIX unit. Allows for easy attachment or remo...

Protects boat trolling motor wiring from electrical damage. Features a 60 amp rating with manual reset. Fully waterproof. Compatible with all 12-...

MEGA Imaging® uses high-frequency sonar so you can easily distinguish fish from structure, see the direction fish are facing and even target indi...

Universal Sonar 2 delivers advanced water temperature sensing for the best view of the waters below. Adapter connects your Lowrance fishfinder wi...

Universal Sonar 2 delivers advanced water temperature sensing for the best view of the waters below. Adapter connects your Lowrance fishfinder wi...

Universal Sonar 2 delivers advanced water temperature sensing and DualBeam PLUS technology for the best view of the waters below. Adapter connect...

MEGA Imaging® uses high-frequency sonar so you can easily distinguish fish from structure, see the direction fish are facing and even target indi...