Black Friday Sale Items

Turn any professional quality 18v cordless electric 1/2"chuck drill into a portable, lightweight and efficient power ice auger that makes fast work...

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definit...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

With Berkley® pliers, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Anodized alu...

Safely handle your slippery catch with the Berkley® Coated Fish Gloves. Coated gloves with textured grip Heavy-duty, yet flexible ...

Keep your hands warm and safely handle your slippery catch with the Berkley® Universal Fish Gloves. No-slip grip construction Heavy...

Fillet your catch with ease using the ergonomically designed Berkley® electric fillet knife with precision ground blades. 8 inch stainle...

With the Berkley® Precision Scale anglers can get precise measurements and automatic culling in seconds. The Auto Culling System automatically id...

Perfect for larger fresh- and saltwater fish, this Mustad Fillet Knife features a super soft golf grip handle, providing an excellent grip while ...

Perfect for larger fresh- and saltwater fish, this Mustad Fillet Knife features a double-molded, ergonomic handle textured for grip and designed ...

The VISION ONETEN Jr. packs the tournament-winning characteristics of the immensely successful VISION ONETEN jerkbait into a 98mm (3.85in) frame,...

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail w...

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line ...

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitat...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Crappie Buster Tubes resemble small minnows and are ideal soft plastics for all crappie fishing techniques; slow trolling (spider rigging), singl...

The AP-1000 helps keeps the wearer dry and warm with a waterproof internal barrier and exterior Nylon-lining. Waist and shoulder straps provide t...

Designed to keep rescue professionals safe, warm, and above water. The AC-1100 flotation coat combines optimum comfort with rugged construction. ...

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species. Enhances ordinary lures or li...

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique high-speed rolling balsa action – but t...

BERKLEY® FluoroShield™ is the best of both worlds; a co-polymer core with a fluorocarbon coating. The fluorocarbon coating “shields” the inner co...

A must have for every anglers tackle box. Whether your fishing for bass, walleye, pike or crappie, choose a Eagle Claw Round Ball Head Jig. Avail...

This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider pr...

Featuring a special keel shaped head for a dramatic darting action, the VMC® Darter Head Jig delivers balanced horizontal performance. Its unique...

The Inline Pro Series treble is designed with crankbait fishermen in mind. The eye of the Inline Treble™ has been rotated to be inline with the o...

The VMC Boxer Jig Heads feature a traditional “boxing glove” head design - ideal for jigging or swimming swimbaits. Premium 1x strong needle poin...

The Neoprene Reel Cover protects your valuable conventional and baitcasting reels. It's designed to allow the reel covers to be mounted while the r...

Protect your valuable spinning reels with the neoprene Spinning Reel Cover, designed to fit left or right hand reels. Small: 500-1500 SeriesMe...

The VMC Shaky Head Jig features a traditional round bend hook design, as well a, a 60 degree rotated line-eye for greater control and fewer snags...

The VMC® Half Moon Long Shank Jig features a dome-shaped head for seamless presentations and precise rigging. Sporting a traditional round bend d...

When the fishing gets tough, sometimes downsizing your presentation is the key to getting bites. The VMC® Finesse Half Moon Jig can be used in mu...

The VMC® Pug Bug Jig resembles natural small insects and aquatic creatures that hatch from the depths. The exclusive VMC® Power Gap hook delivers...

The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hoo...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

Designed by pro angler Skeet Reese, the Berkley® PowerBait® Ca$h Out features a rudder style tail which causes more action on the fall. It's prof...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

Berkley® Fusion19™ hooks are targeted to everyone, from the novice to the avid angler. The round ball shakey head is a tried and true classic des...

Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Frog Hook fits perfectly into soft body frogs – especially the...

The legend is now bite-sized. The VISION ONETEN+1 Jr. Jerkbait brings snack-sized, irresistible darting action to new depths. Tuned to match t...

Available in five lengths, this versatile track uses locking grooves to prevent accessories from twisting. Pick the length you need, and enjoy ea...

Mini Grubby is our latest soft plastic bait designed with an oversized goby head, ribbed body and a small paddle tail.  Mini Grubby measures 2.25...

Perfect for perch, crappies, walleyes and trout through the ice and in open water. Optically brightened UV finish excels in low-light and low-vis...

These TroutBeads® are painted with realistic veining to help fool even the wariest trout. Mottled are available in 8mm and 10mm only.

These TroutBeads® are painted with realistic veining to help fool even the wariest trout. BloodDotEggs™ feature a natural looking blood dot on the ...

All-in-one max detailed cartography for marine and lakes makes Navionics+ the perfect choice for cruising, fishing and sailing. Get the most accu...

Improve presentation and drop bait to the strike zone quickly with the Pflueger® President® Inline Ice Reel. Lightweight composite construction m...

Wacky Hookswith a weed-guard, are the perfect hook for down-shotting and drop-shotting natural baits and soft plastics for suspended bass and pan...

Wacky Hooks are the perfect hook for down-shotting and drop-shotting natural baits and soft plastics for suspended bass and panfish. The hook gap...

Wide Gap Plus™, with its deep throat and dramatically elevated point, offers an extraordinary wide gap for extra hooking power. The plus point ri...

This VMC® traditional round treble is forged from the finest high-carbon steel. The fine wire guarantees instant penetration. Hi Carbon ...

The X-Rap® tail imitates the action of a minnow's tail, triggering strikes. This VMC® Round Bend premium treble is forged from the finest high-ca...

Torpedo Tournament Treble Hooks are extremely sharp which ensures a great hook set every time. Our exclusive high carbon steel and alloys, create...

The Chubble 80SR is  a new revolutionary minnow-shaped crankbait. It was designed as the ideal size for tournaments in the US. The large size helps...

The Neko Flick was designed with a thicker head, perfect for a nail weight. This lure also features a high desity formula allowing for longer cas...

The Jackall Crosstail Shad was the very first soft plastic bait developed specifically for drop shotting. Since its introduction to the bass fish...