Black Friday Sale Items

Ideal for use with Finesse WormZ™, FattyZ™, and CrawZ™, Shaky HeadZ's Mustad® UltraPoint® flat-eye hook design and unique keeper system hold both...

A Texas rig and a weedless jig in one, the Pro BulletZ Weedless Jighead features a built-in bullet sinker and a custom size 3/0 and 4/0 heavy dut...

Our ElaZtech® TrailerZ are the toughest, most lifelike moving-bait accessories on the planet, period! They'll stand up to the harshest conditions...

Designed by Z-Man pro and jig fishing ace David Walker, the CrossEyeZ ChatterBait leverages the weedless, oversized eye design of Z-Man’s CrossEy...

Building upon the Original ChatterBait® brand bladed swim jig's leadership position in tackle boxes - and on bass circuits the country over - Cha...

A skirted, Midwest finesse-style mushroom jighead that's known to entice strikes in tough conditions, the ShroomZ Micro Finesse Jig's 100% silico...

When it's time to size up, rely on the StreakZ XL. Its split-tail design and gill-plate detail give it a natural look in the water, while salt im...

The culmination of nearly a decade of testing and tweaking ElaZtech® finesse baits, the TicklerZ is arguably the most effective Ned Rig bait ever...

By overwhelming customer demand, the 3.5-inch Pro CrawZ equips anglers with an upsized version of the popular TRD CrawZ. Bulked up ElaZtech® claw...

Crafted with the same professional quality as our traditional and world famous Balls O’ Fire® salmon eggs, Pautzke Bait Company is proud to prese...

Two gold Aberdeen Hooks. Barrel swivel. Interlock snap. Red beads. Two wire spreader arms. 36" clear monofilament.

Two gold Aberdeen Hooks. Crane swivel. Interlock snap. Red beads. Two wire spreader arms. Clear monofilament.

Over two years in the making and countless hours of research and development has led to a tackle storage system that solves every major problem a...

Over two years in the making and countless hours of research and development has led to a tackle storage system that solves every major problem a...

It's the world's most advanced tackle system – multiplied. Introducing the new Plano EDGE™ Flex 3600 tackle box. 38 Quick-Set dividers easily sna...

The EDGE™ Terminal takes customizable organization one step further with special enhancements for small items like terminal tackle. Now available...

Over two years in the making and countless hours of research and development has led to a tackle storage system that solves every major problem a...

Over two years in the making and countless hours of research and development has led to a tackle storage system that solves every major problem a...

Over two years in the making and countless hours of research and development has led to a tackle storage system that solves every major problem a...

Over two years in the making and countless hours of research and development has led to a tackle storage system that solves every major problem a...

The Conservation Series was built with safe catch-and-release in mind. The newly redesigned Knotless Conservation Net is now stronger than ever, ...

The Conservation Series was built with safe catch-and-release in mind. The newly redesigned Clear Rubber Conservation Net is now stronger than ev...

Whether wading, kayaking or fly-fishing – Frabill's Floating Trout Nets put success in the hands of anglers who always stay close to their target...

Weekend Series Softsider tackle bags have never looked or functioned better. The new color scheme highlights a water-resistant zippered front poc...

Weekend Series Softsider tackle bags have never looked or functioned better. The new color scheme highlights a water-resistant zippered front pocke...

The newest design to join the Weekend Series family, the Deluxe Tackle Case features a molded base that stays put and keeps water out. Supersized...

The ultimate saltwater tackle solution. The Z-Series Tackle Bag is durably designed with a waterproof base, PVC fabric and easy-access attachment...

The ultimate saltwater tackle solution. The Z-Series Tackle Bag is durably designed with a waterproof base, PVC fabric and easy-access attachment...

The Z-Series Backpack has a new look and multiple upgrades to keep anglers hands-free and agile. Most notably, the tackle backpack is now complet...

The all new Prorex TW has been designed with one purpose in mind- to catch Musky. The Prorex TW is a heavy duty, high capacity reel with features...

The preeminent finesse jighead for systematic finesse, swimbait and soft jerkbait fishing, the Finesse EyeZ Jighead calls on a low-center-of-grav...

Nobody covers your salmon and striper trolling rod needs like the Okuma Classic Pro GLT series. Deep in selection, rich in construction features an...

Nobody covers your salmon and striper trolling rod needs like the Okuma Classic Pro GLT series. Deep in selection, rich in construction features an...

Nobody covers your salmon and striper trolling rod needs like the Okuma Classic Pro GLT series. Deep in selection, rich in construction features an...

Okuma White Diamond Trolling Rods utilize a carbon and glass blank construction for maximum durability. These rods feature low-profile, stainless...

Okuma White Diamond Trolling Rods utilize a carbon and glass blank construction for maximum durability. These rods feature low-profile, stainless...

Okuma's baitfeeding system allows anglers to disengage their spinning reel spool and allow their bait to run freely. The baitfeeding system incor...

Perfect for swim baits, soft plastics, plugs, spoons, and stick baits. A long time favorite for a multitude of Fresh and Saltwater fisheries Pro-Cu...

Pull in live bait without even getting your feet wet. This umbrella net can be used at any depth to capture baitfish and crawfish. Simply lower f...

This new lure combines our traditional concave-convex blade with and an elongated body that creates tremendous flash and vibration that drives fi...

The Black Panther spinner combines a vibrant spotted finish on a black blade with a deluxe brass body to create a deadly new lure. Made with ...

The Black Panther spinner combines a vibrant spotted finish on a black blade with a deluxe brass body to create a deadly new lure. Made with o...

Panther Martin large bucktail spinners are made with the same design as tiny Panther Martin spinners – only bigger! These lures are highly producti...

Panther Martin Fly spinners include all of the features of the Classic Regular spinner and have colored bodies and natural colored hackles on the h...

Panther Martin Hammered spinners have a unique blade pattern and genuine silver and gold plating which produces the most flash and reflection of an...

Panther Martin is truly the world’s ‘Classic’ spinner. It has an original concave-convex blade design that maximizes water flow over the blade to p...

This new lure combines our traditional concave-convex blade with and an elongated body that creates tremendous flash and vibration that drives fi...

Power port allows for quick thru-hull connection to a Cannon downrigger power cable. It quickly connects to the yellow female battery end plug fr...

The 2021 Legalis LT features our LT body (light, yet tough) constructed from our all new ZAION-V material. ZAION-V is more easily machinable than...

Get your marine electronics at just the right angle with Traxstech's Single Pivot Electronics Mounts. We carry a variety of heights includi...

The X Zone 90 Degree Tube Weight allows for the ultimate vertical and cast and retrieve presentation.  The X Zone 60 Degree Tube Weight allows th...

The X Zone 60 Degree Tube Weight with Rattles gives your your tube the added attraction of sound to further entice a great bite. Made with super ...

A Rod with Versatile Action and Durable Construction, the LIFT is built on the shoulders of our extremely popular ECHO Base series with updated a...

The 4" Minn-FIN is our latest minnow imitation bait that boasts several industry-breaking technologies. Minn-FIN improves upon the popular fluke ...

Grumpy Google Eye Goby offers anglers another realistic Goby imitation that accentuates physical features of Round Gobies found in the Great Lake...

Downrigger Cable Terminator for  fast, easy and reliable connection between downrigger cable and and cannonball. The Tru Trac Magnum Klincher  is...

The Tru Trac Klincher is the Downrigger cable terminator for  fast, easy and reliable connection between downrigger cable and and cannonball.

Every angler needs split-shot sinkers from beginner to seasoned. Get an assortment of removable split shot size to attach to your fishing line. A...

The Bronzeye Pop 60 was designed by B.A.S.S. Elite Series Angler Dean Rojas. Now you can own and fish the same lure that Dean Rojas used to win t...