Black Friday Sale Items

The Caius is a compact, versatile, and durable bait-casting reel, designed with lightweight lure casting in mind. The Super Free Spool improves c...

The Heddon Zara Spook invented the walk-the-dog retrieve more than 50 years ago, and despite being copied literally hundreds of times during the ...

The Jackall Rerange MR is a new addition to the Rerange lineup to target those Mid Range jerkbait fish. "RERANGE" has incredible casting distance...

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retri...

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it i...

JR Industries manufactures a Fishing Rod Tip for use with wire trolling line. The use of wire line for deep water trolling has become very popula...

The Megabass UOZE SWIMMER spares no expense, harnessing careful design and premium components to deliver an unrivaled swim jig experience. The...

The BIG-M is the evolutionary result of many years of Megabass big crankbaits. It leaves behind the fat-bodied and long-billed design of past dee...

BIG-M2.0 explores the 6ft range, a key depth throughout lake Biwa that is a staple of renowned anglers like Shinji Sato. The BIG-M2.0 specializes...

Newly designed underbody hook-channel and improved magnet directs hooks to true-center placement along the belly, perfectly securing both hooks f...

A more compact, streamlined offering designed in conjunction with B.A.S.S. Elite Series pro and noted jig-fishing specialist David Walker, CrossE...

Gamakatsu’s most versatile hook, the Gamakatsu Octopus Hook has long been known for its durability and strength. Size #14-#4 10 Hooks Per Pac...

Ideal for use with Finesse WormZ™, FattyZ™, and CrawZ™, Shaky HeadZ's Mustad® UltraPoint® flat-eye hook design and unique keeper system hold both...

A Texas rig and a weedless jig in one, the Pro BulletZ Weedless Jighead features a built-in bullet sinker and a custom size 3/0 and 4/0 heavy dut...

Our ElaZtech® TrailerZ are the toughest, most lifelike moving-bait accessories on the planet, period! They'll stand up to the harshest conditions...

Designed by Z-Man pro and jig fishing ace David Walker, the CrossEyeZ ChatterBait leverages the weedless, oversized eye design of Z-Man’s CrossEy...

Building upon the Original ChatterBait® brand bladed swim jig's leadership position in tackle boxes - and on bass circuits the country over - Cha...

A skirted, Midwest finesse-style mushroom jighead that's known to entice strikes in tough conditions, the ShroomZ Micro Finesse Jig's 100% silico...

When it's time to size up, rely on the StreakZ XL. Its split-tail design and gill-plate detail give it a natural look in the water, while salt im...

The culmination of nearly a decade of testing and tweaking ElaZtech® finesse baits, the TicklerZ is arguably the most effective Ned Rig bait ever...

By overwhelming customer demand, the 3.5-inch Pro CrawZ equips anglers with an upsized version of the popular TRD CrawZ. Bulked up ElaZtech® claw...

Crafted with the same professional quality as our traditional and world famous Balls O’ Fire® salmon eggs, Pautzke Bait Company is proud to prese...

Two gold Aberdeen Hooks. Barrel swivel. Interlock snap. Red beads. Two wire spreader arms. 36" clear monofilament.

Two gold Aberdeen Hooks. Crane swivel. Interlock snap. Red beads. Two wire spreader arms. Clear monofilament.

Over two years in the making and countless hours of research and development has led to a tackle storage system that solves every major problem a...

Over two years in the making and countless hours of research and development has led to a tackle storage system that solves every major problem a...

It's the world's most advanced tackle system – multiplied. Introducing the new Plano EDGE™ Flex 3600 tackle box. 38 Quick-Set dividers easily sna...

The EDGE™ Terminal takes customizable organization one step further with special enhancements for small items like terminal tackle. Now available...

Over two years in the making and countless hours of research and development has led to a tackle storage system that solves every major problem a...

Over two years in the making and countless hours of research and development has led to a tackle storage system that solves every major problem a...

Over two years in the making and countless hours of research and development has led to a tackle storage system that solves every major problem a...

Over two years in the making and countless hours of research and development has led to a tackle storage system that solves every major problem a...

The Conservation Series was built with safe catch-and-release in mind. The newly redesigned Knotless Conservation Net is now stronger than ever, ...

The Conservation Series was built with safe catch-and-release in mind. The newly redesigned Clear Rubber Conservation Net is now stronger than ev...

Whether wading, kayaking or fly-fishing – Frabill's Floating Trout Nets put success in the hands of anglers who always stay close to their target...

Weekend Series Softsider tackle bags have never looked or functioned better. The new color scheme highlights a water-resistant zippered front poc...

Weekend Series Softsider tackle bags have never looked or functioned better. The new color scheme highlights a water-resistant zippered front poc...

The newest design to join the Weekend Series family, the Deluxe Tackle Case features a molded base that stays put and keeps water out. Supersized...

The newest design to join the Weekend Series family, the Deluxe Tackle Case features a molded base that stays put and keeps water out. Supersized...

The ultimate saltwater tackle solution. The Z-Series Tackle Bag is durably designed with a waterproof base, PVC fabric and easy-access attachment...

The ultimate saltwater tackle solution. The Z-Series Tackle Bag is durably designed with a waterproof base, PVC fabric and easy-access attachment...

The Z-Series Backpack has a new look and multiple upgrades to keep anglers hands-free and agile. Most notably, the tackle backpack is now complet...

The all new Prorex TW has been designed with one purpose in mind- to catch Musky. The Prorex TW is a heavy duty, high capacity reel with features...

The preeminent finesse jighead for systematic finesse, swimbait and soft jerkbait fishing, the Finesse EyeZ Jighead calls on a low-center-of-grav...

Nobody covers your salmon and striper trolling rod needs like the Okuma Classic Pro GLT series. Deep in selection, rich in construction features an...

Nobody covers your salmon and striper trolling rod needs like the Okuma Classic Pro GLT series. Deep in selection, rich in construction features an...

Nobody covers your salmon and striper trolling rod needs like the Okuma Classic Pro GLT series. Deep in selection, rich in construction features an...

Okuma White Diamond Trolling Rods utilize a carbon and glass blank construction for maximum durability. These rods feature low-profile, stainless...

Okuma White Diamond Trolling Rods utilize a carbon and glass blank construction for maximum durability. These rods feature low-profile, stainless...

Okuma's baitfeeding system allows anglers to disengage their spinning reel spool and allow their bait to run freely. The baitfeeding system incor...

Perfect for swim baits, soft plastics, plugs, spoons, and stick baits. A long time favorite for a multitude of Fresh and Saltwater fisheries Pro-Cu...

Pull in live bait without even getting your feet wet. This umbrella net can be used at any depth to capture baitfish and crawfish. Simply lower f...

This new lure combines our traditional concave-convex blade with and an elongated body that creates tremendous flash and vibration that drives fi...

The Black Panther spinner combines a vibrant spotted finish on a black blade with a deluxe brass body to create a deadly new lure. Made with ...

The Black Panther spinner combines a vibrant spotted finish on a black blade with a deluxe brass body to create a deadly new lure. Made with o...

Panther Martin large bucktail spinners are made with the same design as tiny Panther Martin spinners – only bigger! These lures are highly producti...

Panther Martin Fly spinners include all of the features of the Classic Regular spinner and have colored bodies and natural colored hackles on the h...

Panther Martin Hammered spinners have a unique blade pattern and genuine silver and gold plating which produces the most flash and reflection of an...

Panther Martin is truly the world’s ‘Classic’ spinner. It has an original concave-convex blade design that maximizes water flow over the blade to p...