Black Friday Sale Items

NOTE: Due to the size of this item, this product is only available for in-store pick up. If you would like to request a shipping quote, please co...

Just like a small electric current flowing across the body, feel the tingling sensation from detecting underwater activity with the carbon monocoqu...

A brand new style of jigging minnow packed with unprecedented features. Rattling google eye glass chamber and through body brass hammer provide ul...

Insulated tip-up covers hole and prevents freeze up (up to 10” hole) Convenient on-board tackle storage. Keeps everything handy Two bite settings...

One is not enough. Everyone has the “skimmer down the hole” story. This one is made from galvanized steel into a 5" strainer cup mounted to a brawn...

Heavy duty ABS frame Variable tension release Lubricated tube to prevent freezing High visibility flag Pre-spooled with 20 lb. tip-up line

Simply replace your standard tip-up flag assembly with the NorthStar lighted L.E.D. assembly, hit the button to power up, then set the flag in the ...

The Husky Tip-Up is a deluxe wooden frame tip-up which features HT's lifetime guarantee against freeze-up, "easy flow" spools with handle, and an "...

Ultra smooth Multiple-Setting Trip-Shaft Guaranteed not to freeze up in sub zero Wind-free trip wire 200' Spool

For some outdoors activities, there’s simply never enough power to go around. Enter the MarCum Max, at 12V30AH, it’s the largest Lithium LiFePO4 in...

Use the Jigging JawJacker Base to turn your JawJacker into a Jigging JawJacker. To do this fold the legs up on your JawJacker (not included and so...

MarCum realizes that there are certain systems designed for open-water which are also run on ice. These units typically have a higher power draw de...

Improve presentation, and drop bait to the strike zone quickly with the Pflueger® Trion® Inline Ice Reel in lightweight composite construction. Thi...

Select tapered IM8 solid carbon blank rod Full genuine cork handle with sliding rings Premium aluminum oxide guides

33" Shaft with lightweight yet durable synthetic nylon flighting Razor sharp steel blades along with center point blade promotes stability and smo...

Auger flighting coated with an ice ressistant non-stick finish Kit comes complete with adjustable handle, auger, 22" extension bar and ultra-smoot...

Kit comes complete with adjustable handle, auger, 22" extension bar and ultra-smooth drill adapter Superior steel construction holds up against ha...

***THIS ITEM IS NOT AVAILABLE TO SHIP*** Bring your gear with confidence with the TREK SPORT 94 utility sled. Its 700 lb capacity means plenty of r...

**NOTE: Online shipping quote for large items available upon request. In-store pickup available at checkout. Please call us at (519) 749-1620 or em...

Marcum’s Pursuit HD L Camera sets the new standard in mobility, while adhering to technological innovations our cameras have always led with. A FU...

The Quest HD L allows you to explore the underwater world in razor-sharp, high-definition detail. A full 1080p camera paired with MarCum’s exclusiv...

Now powered by a 12v10ah LiFePO4 Brute Lithium Battery, the Mission SD L combines MarCum’s exclusive relative direction, depth, and temperature rea...

Ideal when fishing with multiple rods, the Celsius Auto Tamer automatically releases the rod tip on a strike and sets the hook for you! Solid al...

Specs Lightweight Merino wool mid-calf sock. • Naturally wicking and odor resistant • Mid-calf height • Made in USA • Machine wash & dry...

Specs Celebrate those hardworking feet with this merino wool mid-calf sock that blends personality and performance for your 9-to-5 outfit. • Na...

Simms' waterproof-breathable Freestone Wading Jacket brings versatility to any adventure with a motion enhancing cut, ample pockets for storage and...

• 6” or 8” hole size Telescopic Handle Design Comfort Grip Handles Tough Powder Coated Enamel Finish Rugged Design Prec...

FRANTIC FISH CATCHING ACTION AT SLOW SPEED The high-action produced by FlatFish® at slow troll or retrieve speeds can produce violent strikes ...

Brand new for 2021, these technique-specific bass rods now feature advanced SCIII+ carbon blank and St. Croix's proprietary IPC®, FRS, TET techno...

Atlas Mike’s Bait Sac Floaters – Glow in the Dark.  Bait Sac Floaters that glow in the dark! Add floaters to bait sacs to lift off the bottom away ...

Super-soft nylon netting, Atlas Mike’s Spawn Net is great for making sacs of all types of bait; single eggs, clusters, liver or any forms of soft o...

The added suppleness compliments the refractive qualities of fluorocarbon to deliver the most stealthy, drag-free presentation possible increasin...

Durably sensitive with impressive power, Triumph® rods are built for savvy anglers seeking the best in performance and value. Premium qu...

Each kit includes HD wire, spring, washer, screw eye, split ring, 6/32 screw and limited instructions. One kit will upgrade one OR12 Side Planer ...

Each kit includes red flag, two OR16 clips, HD wire, spring, washer, screw eye, split ring, 6/32 screw and instructions. One kit will upgrade one...

Re-designed with passion, desire, and experience, Okuma SST "a" rods are elevating performance standards throughout cold-water fisheries. Species...

The new Okuma GLS Steelhead rods are built with light and responsive 30-ton carbon rod blanks which are designed with actions that salmon and steel...

A day on the water asks a lot of our hands, from knot tying to boot lacing to boat handling. We need dexterity, warmth, protection, and easy acce...

Waterproof, breathable GORE-TEX® ballcap for rainy day performance and protection. Waterproof, breathable GORE-TEX® 3L shell fabric with...

The neoprene Kispiox Glove is your low-bulk, no-finger solution for extra warmth and weather protection, without encumbering dexterity. ...

Shimano redesigned the Curado series of casting and spinning rods with power and versatility for the tournament angler. Now featuring Shimano's H...

Shimano redesigned the Curado series of casting and spinning rods with power and versatility for the tournament angler. Now featuring Shimano's H...

Super Strong Swivel Easy to Use Coast Lock Snap

Brand new for 2021, these technique-specific bass rods now feature advanced SCIII+ carbon blank and St. Croix's proprietary IPC®, FRS, TET techno...

Same great features, updated look! IM8 graphite blank Extended, tapered cork handle with graphite rings SiC guides

An evolved version of our original mooching reel, the Islander MR2-LA boasts a large arbor for rapid line pick up, a sculpted drag knob and a fre...

It’s famous for a reason. The Believer™ is one of the most versatile lures available today. Its unique shape and design, combined with a deep ...

The Classic Vibrax® gets a tasty candyback! Colored bell is accented with metallic flecks. Blade is tipped in matching color, while blade back is...

The Mustad 1X strong wire Elite Series Football Heads are the product of 18 months of development and intensive work with Mustad pro staffers. Fe...

Vinyl coated to prevent scratching the side of the boat. Features reflective prism tape on the fin for extra fish attraction. Prism tape...

In 1995, Yuki Ito prototyped the Destroyer® of traditional bass rods, drawing upon his hand-carved ARMS to unleash an unrivaled fusion of craft and...

In 1995, Yuki Ito prototyped the Destroyer® of traditional bass rods, drawing upon his hand-carved ARMS to unleash an unrivaled fusion of craft and...

The battle tested Lexa line has been upgraded and reintroduced- the all new Lexa TW has arrived. Complete with the features that have made the Le...

RAVEN® IM8 rods deliver crisp, clean action while balancing power and traditional float rod feel. One of the best and most versatile rods on the ...

From coast-to-coast, plus all the fishy stops in between, this rugged on-boat storage system is a strategic organizer with plenty of capacity for...

Freestone Chest Pack gets where it needs to go with multiple carry modes — wear it comfortably on your chest or strap it to a pack — and it inclu...

With a compression molded workstation, cavernous main compartment and zippered accessory pockets, plus a comfortable, fully-functional shoulder s...