Black Friday Sale Items

Produced in Japan with strict quality control, Shimano Mastiff FC is 100% fluorocarbon line offering anglers consistency and reliability wi...

The President XT® spinning reels take the President® to the next level of performance. Smooth and reliable operation is driven by a 10 bearing syst...

The Pflueger President continues to be "The Smart Choice™" in performance and value. The President features a lightweight graphite body and roto...

The Daiwa Tatula MQ LT Spinning Reel is built to deliver maximum strength, smoothness, and durability in a lightweight design. Featuring Daiwa’s ad...

The Supreme spinning reel is the perfect choice in lightweight performance. Its super-lightweight, magnesium frame and carbon rotor, machined alumi...

The redesigned Revo X spinning reel delivers unmatched performance with a Zenon-inspired A-SYM body for optimal balance, AM-G machined gears for sm...

The Spirex FG features QuickFire II for easy, one-handed casts and 5+1 bearings for smooth-as-silk retrieves. For fast one-handed casts, the line a...

The Convector Low Profile Line Counter is a compact graphite bodied line counter reel that also features graphite side plates. The A6061-T6...

Forged from over 30 years of Curado performance and durability, the new Curado 200 M inherits the latest Shimano reel technologies to provi...

Redesigned from the ground up, the 5th generation of Revo low profile reels have been designed to provide best-in-class precision, power, and perfo...

Built for heavy duty applications, the Max 40 and 60 large platform low profile reels have all the trusted legacy of the Max LP family with...

The Greys Cruise combo features a medium fast action 4pc fly rod matched with a Greys Cruise large arbour fly reel featuring a full disc dr...

The ZATA spinning reels exemplify sleek reel design and performance in a compact package. Precision engineered with a lightweight aluminum frame, p...

Lighter and more feature-packed than ever before, the Abu Garcia ZATA Spinning Combos are geared for performance. With a 10+1 bearing system, li...

Lighter and more feature-packed than ever before, the Abu Garcia® ZATA Baitcast Combos are geared for performance. With a 10+1 bearing syst...

The next generation of AETOS™ fly rods includes an extensive range of high performance, modern fly rods, including single handed,...

Everyone knows that Suckers are one of the preferred forages of large predatory game fish. Because of this, we have created the most realis...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while si...

Cull up with the Berkley PowerBait CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible ...

Rods which are 8 feet in length or greater when fully collapsed do not qualify for $40 flat rate shipping due to oversized shipping rates. ...

Fenwick HMG changed fishing forever in 1973 with the creation of the first ever all graphite fishing rod. HMG meant High Modulus Graphite t...

Rods which are 8 feet in length or greater when fully collapsed do not qualify for $40 flat rate shipping due to oversized shipping rates. ...

A tradition of innovation and technology is what we relied on while building the all-new Fenwick Eagle. There are expectations from anglers...

A tradition of innovation and technology is what we relied on while building the all-new Fenwick Eagle. There are expectations from anglers...

A tradition of innovation and technology is what we relied on while building the all-new Fenwick Eagle. There are expectations from anglers...

Fenwick HMG changed fishing forever in 1973 with the creation of the first ever all graphite fishing rod. HMG meant High Modulus Graphite t...

Fenwick HMG changed fishing forever in 1973 with the creation of the first ever all graphite fishing rod. HMG meant High Modulus Graphite t...

Fenwick HMG changed fishing forever in 1973 with the creation of the first ever all graphite fishing rod. HMG meant High Modulus Graphite t...

Heavy Hitter is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. 4" bait designed to have a large pro...

Big results in a small package, The Suspect satisfies the tastebuds of panfish and trout to the biggest bass in the lake. 

The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. 

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT comes in. 

To lead CrushCity, you need to be dependable, adaptable and fearless, which is why the The Mayor is the perfect candidate to crush big bass...

The Tailwater II wading shoe with LSG (Locking Stud Grip) is the newest style of functional and durable wading shoes from Compass 360. Cons...

For use with all types of slip floats, beads and sinker stops. High quality latex rubber for maximum gripAvailable in Small, Medium and Lar...

Redwing Tackle introduces the new Phantom Fluorocarbon Leader Line.Available in 50m Spool very convenient packages.• SOFTER • STRONGER • LE...

Nothing compares to stalking fish on saltwater flats. Our purpose-built Flats Sneakers is the go-to choice for roaming these skinny waters,...

DAIWA’s new PROREX Level Wind (LW) Line Counter (LC) predator fish trolling reel. Muskie trolling isn’t anything new, but certainly gaining...

NOSE-DOWN SITTING POSITION:One of the key secrets behind the Sim Shad's success is its nose-down sitting position. This lifelike posture mi...

The Spade Blade offers a unique of lifelike and flutter thanks to its specific shape and side blades.  Armed with a high quality treble hoo...

SEVIIN’S GS Series started with a clean sheet of paper to create the ultimate spinning reel platform. From the ultra-light 750 size to the ...

Every ounce of the GF Series was designed with the serious baitcast angler in mind. Starting with a precision machined brass drive-train th...

  Fenwick has been building technique and fishery specific rods for avid anglers that demand the highest performance for more than 70 years...

We completely re-built the Elite from top to bottom to accomplish this. Constructed from a blend of 36 and 30 ton graphite and our propriet...

We completely re-built the Elite from top to bottom to accomplish this. Constructed from a blend of 36 and 30 ton graphite and our proprietary rein...

We completely re-built the Elite from top to bottom to accomplish this. Constructed from a blend of 36 and 30 ton graphite and our proprietary rein...

We completely re-built the Elite from top to bottom to accomplish this. Constructed from a blend of 36 and 30 ton graphite and our proprietary rein...

The Fenwick World Class is truly in a class of its own. These rods represent the next generation of high performance rod building with powe...

Designed from the core with features to perform in all hard-water environments, the Convergence Ice is equally fit for hopping holes in sub...

    Precision Xtreme Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik provides premium jerkbai...

Introducing the Norsk 7A 12.6V rapid lithium battery charger with convenient quick connect harness. Leave the quick connect harness on for ...

The Compac Platnium Clacker Spoon is a fantastic jigging spoon with an irresistible clacking sound that calls in fish from afar, just like ...

Rapala R12 Series fishing accessories redefines fishing productivity. Juice up all your Rapala R12 fishing accessories with the same Lithiu...

PRODUCT DETAILSThe 7" Semi-Flex Wide Fillet Knife is among the Cuda Professional Knife collection, purpose built for serious fisher...

Lithium Ion batteries provide a consistent speed and torque from fillet to fillet, without reduced power or slow down as battery power wane...

The all new EXCELER LT - Daiwa uses a carbon fiber body called ZAION V. The new version is 3%-5% lighter than our current EXCELER for comparable si...

JOINTLY DEVELOPED BY LUNKER HUNTER TETSUYA NAKAMURA AND MEGABASS, THE SPARK SHAD IS A HAND-POURED PADDLE-TAIL WORM WITH A HULL-DESIGN THAT INCREA...

The storied history of the Shimano Sahara continues in 2022 with the introduction of the Sahara FJ series of spinning reels. Designed for e...

The new Stella FK redefines innovation while honoring Shimano’s legendary heritage. Engineered with cold-forged HAGANE gears and refined MicroModul...