Black Friday Sale Items

Expanding upon the reputation that has made the SLX series of low-profile reels a household name, the all-new SLX XT A adds to the benefits seen wi...

Boasting an infusion of advanced Shimano technologies, SLX 70 A low-profile reels excel in a variety of situations ranging from finesse presentatio...

Quality and innovation for all. Inside the lightweight, compact body of the updated CAIUS are proven technologies like the Variable Brake System (V...

Fuego rods have all of the high quality features including lightweight graphite construction and comfortable EVA material handles. Fuego rods hav...

Looking to take your ultralight fishing to the next level? Let us introduce you to the Presso Air. Featuring our HVF Nanoplus graphite blank, these...

Elevate your bass fishing with the Daiwa Fuego B series—loaded with premium features at a price that won’t break the bank. Built with lightweight g...

Inspired by the legend of Bessie, the Lake Erie Monster, this bait is built to take on the unforgiving rigors of muskie fishing. Engineered with he...

The Daiwa North Coast SS Casting Rods are built for salmon, steelhead, and trout anglers who demand sensitivity, strength, and casting performance....

Shimano engineered the Convergence series of casting and spinning rods utilizing quality components and blanks with versatile actions to meet the n...

Filling the void as a comprehensive high-end series, Grappler Type J has a place in every nearshore/offshore jigging angler's arsenal. Utilizing Sh...

Engineered for serious bass anglers, the Shimano Poison Adrena B casting rods deliver unmatched sensitivity, strength, and balance. Built with Spir...

Simply apply Fire Gel on your finger and rub onto your favorite lure for maximum success. EASY APPLICATION PROFESSIONAL STRENGTH EXTRA STRONG...

A proprietary mix of Dad Pautzke’s most tried-and-true curing agents and vibrant dyes, Fire Brine™ provides the toughening, coloring and scent agen...

High Octane Fire Dye is professionally crafted to enhance the color and reflective qualities of your bait and is UV Enhanced to give you an arsenal...

Most effective for curing Salmon & Steelhead eggsNorthwest based Pautzke Bait Co. – known worldwide for our “Balls O’ Fire” eggs – continues a ...

To maximize angler results, Pautzke’s new, highly acclaimed Krill attractant was combined with Fire Cure’s™ multi-color lineup making it the most v...

Most effective for curing Salmon & Steelhead eggsNorthwest based Pautzke Bait Co. – known worldwide for our “Balls O’ Fire” eggs – continues a ...

Most effective for curing Salmon & Steelhead eggsNorthwest based Pautzke Bait Co. – known worldwide for our “Balls O’ Fire” eggs – continues a ...

Low Stretch With A Maximum Combination Of Strength And Sensitivity; 100% Performance Fishing Leader, Double Structure For Incredible Strength And S...

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile ...

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile ...

Perfect for smaller bodies of water or when a little bit of finesse is in order, this scaled down ChatterBait® model offers the same erratic action...

Anglers looking for that next level of advantage when fishing mid-column or bottom oriented techniques will now reach those fish faster and wi...

Sunline Almight Sinking Braid is engineered for anglers who want precise depth control and ultimate sensitivity. Designed with Japanese technology,...

The Tungsten ChatterBait® Elite EVO™ features a compact 96% tungsten head that sinks quickly, producing unique sounds and vibrations. The direct h...

Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered ChatterBait Elite EVO. Constr...

XBRAID X8 is a premium 8-strand braid line designed to give general-use anglers the utmost luxury, strength, and sensitivity available. Whethe...

Don't let the size fool you—the 1/8 ounce ChatterBait® Micro delivers the same erratic action and consistent vibration as its big brothers, but in...

3.75" - 7 per pack.4.5" - 6 per pack. The NEW Rally Shad was designed by Elite Series Pro Cooper Gallant. The Rally Shad has a realistic profile, u...

Introducing the next evolution in heavy duty application baitcasting reels, the new Tatula 200. Built to handle big and heavy baits while providing...

The Tatula SV TW 100 gives anglers of all experience levels a premium experience at the most affordable price. The Tatula SV TW 100 sports innovati...

Designed in collaboration with Elite Series Pro Brandon Palaniuk, the X Zone Lures Hot Shot Minnows are perfect for drop shot, neko rig, damiki rig...

This release is ideal for Walleye, spring Coho, or other small to medium size fish using 10-25 pound test monofilament line.

Off Shore Tackle Guppy weights can be used effectively as either an inline trolling weight or a snap weight with an inline clip (sold separately). ...

Off Shore Tackle Guppy weights can be used effectively as either an inline trolling weight or a snap weight with an inline clip (sold separately). ...

This release is ideal for Salmon, Steelhead, and Trout using 10-25 pound test monofilament line.

This release is ideal for Salmon, Steelhead, and Trout using 10-25 pound test monofilament line.

The OR20 Pro Guppy Weight from Off Shore Tackle can be used as both a snap-weight or inline weight. Whether it's behind a planer board or on a flat...

Made to sync with your on-water processes, the ambidextrous Headwaters Sling Pack divides, conquers, and corrals with a rugged 630-Denier build, a ...

Destined for elevated backcountry expeditions, the new Headwaters Backpack divides, conquers, and corrals with a rugged 630-Denier build, magnetic ...

Redefining the standard for lightweight, foul-weather protection, the versatile Vapor Elite Bib delivers a highly packable, mobility-boosting build...

The ultimate packable rainwear solution with the perfect balance of stretch, durability and lightweight packability. The versatile Vapor Elite Jack...

Made for endurance, comfort, and maximum in-river stability; with the exacting adjustability of the BOA® fit system, the G3 Guide™ BOA Boot – Vibra...

New for 2025! A fully considered update to one of the most capable, comfortable wading boots in the Simms line, the new Flyweight® Boot is a balanc...

Built to battle, the Prodry™ Bib is cut from our highest performing stay-dry materials and features a full suite of fish-first features for on-deck...

Powered by a waterproof-breathable GORE-TEX® Pro construction, the updated ProDry Jacket features bolstered durability in high-wear areas and a lig...

These high quality, lightweight trolling spoons are designed to elevate your fishing experience. They have an irresistible fluttering action that ...

These high quality, lightweight trolling spoons are designed to elevate your fishing experience. They have an irresistible fluttering action that ...

The Gold Miner quickly dives to depths of 30 feet. Made from durable plastic construction, the Gold Miner features a distinct rattle and a wide t...

3 Jigs Per Pack The GLF NED HEAD is the most innovative design ever created, engineered for effortless bait lift and capable of handling the ...

6 Baits Per Bag Our take on the traditional NED! Designed to pair perfectly with our NED HEAD, the Ned Bug is intended to be fished like a norma...

6 Baits Per Pack Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both...

5 Baits Per Pack The perfect swimming action, neutral buoyancy, size, and durability make the Dropkick Shad the problem solver of the finesse sw...

The X Zone Lures Tungsten Ned Rig Jigs are molded with a flat top design allowing the head to stand to make the perfect finesse presentation that b...

X Zone Tungsten Skinny Drop Shot Weights feature 97% Tungsten, which is eco friendly, smaller in size in comparison to lead products and super sen...

X Zone Tungsten Tear Drop Shot Weights feature 97% Tungsten, which is eco friendly, smaller in size in comparison to lead products and super sensi...

The X Zone Lures Stealth Finesse Series Tube Jig uses a 1/0 hook and is the perfect fit for smaller sized finesse tubes. The scent locking rib des...

The X Zone Lures Stealth Finesse Series Stealth Tube is 2.25” and works excellent when bass and super finicky and will not bite a larger tube. It ...

The X Zone Lures Stealth Finesse Series Stealth Craw is 2.5” and is an ultra realistic crawfish profile that is made with X Zone’s special blend o...

The X Zone 4" Pro Series Slammer is the bait that started it all for X Zone Lures. X Zone Lures has its roots in the northern lakes helping angler...