Black Friday Sale Items

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow pro...

The unique design of the Slab Rap® allows it to be fished in a number of ways. Weight forward design enables a rocking up and down action to trig...

This new VMC® Rocker Spoon has an exceptional slow horizontal rocking action on the fall for attracting strikes! Black Nickel dropper chain, glow...

Posseidon 10 has been designed to the perfect length, weight, and balance to swim like no other paddle tail swim bait can. The Posseidons solid c...

The Regular Medussa has been designed to the perfect length, precise weight, and balance. The Regular Medussa's three irresistible tails have been ...

The Mid Medussa has been designed to the perfect length, precise weight, and balance. The Mid Medussa's three irresistible tails have been design...

Moonshine Lures is a family owned and operated business. Our goal is to produce high quality Super Glow tackle products. Each lure is hand p...

River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tai...

River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tai...

River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tai...

River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tai...

River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tai...

Super FC Sniper is the #1 fluorocarbon in the Japanese market and quickly gaining popularity in the US.  The line has all the features and quality ...

Experience 360º of rotation at the push of a button with this 10" holder. Features six up and down locking positions, a pistol grip release for q...

Built on the legacy of durability, dependability and versatility that Curado is known for, now with Shimano's unique DC braking technology. Shima...

The RipStop™ tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy be...

Rods which are 8 feet in length or greater when fully collapsed do not qualify for $40 flat rate shipping due to oversized shipping rates. ...

These superior ultralight actions come in lengths up to 8’ for a combination of casting power with light lures—shock absorbing action to handle s...

Center pin rods & reels are not a new concept or technique, but they are new to today's angler. The theory behind the technique is a drag-fre...

Any tumbler that's coming along for the ride needs to be tough enough to keep up. Our Rambler® 20 oz. is made from durable stainless steel with d...

YETI® ICE is filled to the brim with science, dialed in to the most effective temperature to maximize the ice retention of any cooler, with a dur...

30% Better Knot Strength - Tough fish. Rocks and wicked structure. No problem. This genuine 100% fluorocarbon leader material delivers incredible...

30% Better Knot Strength - Incredible impact and abrasion resistance. Fast sinking. Superior tensile and knot strength. Seaguar® Blue Label 100% ...

30% BETTER KNOT STRENGTH - Every angler needs a good, all-around line they can trust. This freshwater main line offers the knot and tensile s...

2X MORE ABRASION RESISTANCE - Rocks, weeds, docks. Hit the heavy cover with confidence. Now your whole spool can handle the toughest conditions w...

40% SOFTER - Soft, supple and castable. Superior sensitivity. Fill your spool with a main line specially designed to dominate fresh water. It’s v...

In 1984, the legendary Northern King trolling spoon was born. Offering reliable, fish catching action at a wide effective speed range, these genu...

In 1984, the legendary Northern King trolling spoon was born. Offering reliable, fish catching action at a wide effective speed range, these genu...

The Jackall Rerange features the TG Zero Friction weight transfer system that shifts 20% of the lures weight during the cast. The weights of the ...

A new versatile soft swim bait, the Jackall Rhythm Wave will trigger the right bite. Featuring a shad-like tail, when retrieved it kicks in "Rhyt...

The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have been judged for more than three decades. This lure won angl...

The compact, aerodynamic and hydrodynamic body of the Spinbait 80 produces significant parabolic momentum when cast; activates, multi-directional...

Once the closely-guarded secret of the pros, the VISION ONETEN jerkbait quickly became a staple among professional and amateur anglers alike, set...

It begins with ultra-strong braided Spectra Fiber, which is treated with the Enhanced Body Technology to create an incredibly round, smooth and s...

The X Zone 2.75" X-Tube lure is just like it's bigger brother just and inch smaller for a smaller presentation. It also features a super soft yet d...

The X Zone X-Tube lure features a super soft yet durable body and is offered in proven fish catching colors perfect for matching any conditions o...

X Zone Lures has its roots in the northern lakes helping anglers crush big smallmouth bass with some of the best drop shot baits ever designed. ...

When the Original Slammer hit the market it became a close kept secret for many anglers on the water due to the incredible results it produced.  ...

The Punisher Punch Craw has a durable, soft, super fine salt-impregnated body, with a unique ribbed thick body and 3 rows of forward facing appen...

The X Zone True Center Stick has the unique marked “WACKY ZONE” area which is in the true center of our stick to allow for perfectly balanced wac...

FUEGO CT line of baitcasters feature an all new lower profile design that is as good looking as it is comfortable to fish. What makes this reel spe...