Black Friday Sale Items

Ordering a reel from Natural Sports? Have it professionally spooled with monofilament line! Select the pound test and series of line you'd like a...

Ordering a centre pin or fly reel from Natural Sports? Have it professionally spooled with dacron backing! Specify the hand you reel with and the...

The Streamside Falcon is a true saltwater spinning rod, designed to carry on a plane.  Ideal for shore, pier, or boat fishing.  ...

Click here to addERRORClick here to add ERROR Super soft, salted and scented, the Drifter moves freely without you having to shake it. 3D eyes...

The Micro Magic Man can be burned, crawled or jigged.  The nose down stance and tight acion protect it from hookinh anything other than fish.  Wh...

The Slab Grabber jigs have taken front stage on both performance and quality. Why?  Because they perform at the top end without a single piece of l...

The Drain Pipe takes the place of live bait.  No messy minnows - no extra costs for both hooks AND livebait - no cold hands  - our jigs dance and...

The Buck-Shot Rattle Spoon is deadly year-round for vertical jigging perch, walleye, trout, bass and pike. Jig aggressively in a lift-fall manner...

All Meegs jigs are hand poured, painted and made with high quality hooks.  Imitating a feeding minnow, MEEGS jigs are proven to catch anything th...

After the huge success of our original Z-Viber 1/16oz - 1inch , we’re expanding our flagship product into a bigger, brighter future. Not only are...

Avid Ice jigging rods are designed and built specifically for jigging spoons, ice jigs, jigging Rapalas and other popular walleye jigs. Made with...

TroutBeads®, since the beginning-has been about listening to YOU, the customer, and using every resource within the market to create the best pro...

Realistic TroutBeads mimic the true size and buoyancy of single fish eggs, making them an ideal bait for trout. 8mm- 40 count10mm-30count

The RAVEN® float system was specifically developed for river Steelhead and Salmon fishing. A RAVEN® float is now available for virtually any rive...

The RAVEN® float system was specifically developed for river Steelhead and Salmon fishing. A RAVEN® float is now available for virtually any rive...

The RAVEN® float system was specifically developed for river Steelhead and Salmon fishing. A RAVEN® float is now available for virtually any rive...

Repair all types of gear failures with Aquaseal FD. It’s a clear, waterproof urethane adhesive that comes in a handy 0.75 oz tube. After it cures...

The RAVEN® 3-way slinky rig snap swivels allow a quick change of your slinky or pencil lead when bottom-bouncing. 10 per packet.

Tie on this powerhouse hook when you’re after big Salmon and Steelhead. A great hook for horsing fish out of snaggy situations or strong currents...

The popular sedge pattern hook in a fish-attracting red finish gives extra flash to roe bags, single eggs and pink plastic worms. The Sedge Supre...

This light wire hook works perfectly for roe bags and single eggs. Sedge hooks have been the standard for Steelheading for years. The sedge hook ...

This is the perfect all-purpose hook. It is considered the most dependable Steelhead hook on the market with its great hooking and holding power....

This medium wire hook is ideal for roe bags and trout worms. Its compact shape and superior hooking ability sets it to become the new standard fo...

Raven Spawn Net is conveniently pre-cut in 3” X 3” squares and ready for tying. The super soft netting material gently molds around roe to make a...

We are proud to introduce the most advanced float rod on the planet. We combined the most advanced NANO technology resins, REC Recoil™ and Titani...

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Swimmer features a lifelike profile and high-defini...

Our largest, smartest G Box storage case. Easily fits most hard baits and plugs. Micro adjustable dividers allow perfect customization. One-handed ...

Size 10.8″ x 7.4″ x 1.7″. Great for plastic baits and hardbaits. Micro Rib System- Micro Adjustable Dividers. Easily opened with one hand. Does not...

Drop-shot fishing for bass is nothing new but Gamakatsu’s approach to it is. Their all-new Swivel Shot eliminates line twist that’s commonly asso...

G Finesse Swivel Shot Drop Shot Designed by Shin Fukae. The original G Finesse Swivel Shot changed the game and professional anglers were eage...

NEW G Finesse Treble MH designed by Aaron Martens Big fish. Tough, toothy fish. Fish that live in bunkers of root balls, milfoil and hydrilla....

Introducing the newest version to the Spinbait family, Realis Spinbait 90. Created to match mature bait fish while adding finesse opportunities t...

The HAZEDONG SHAD’s sensitive tail catches the water even during dead-slow retrieves and delicate shaking, triggering targets with its natural vi...

Built on the same compact, rigid and versatile platform as the popular SLX bait casting reel, with the addition of Shimano’s unique DC Braking tech...

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the mo...

The LEVANTE features material, blank, and component upgrades to deliver a new standard of lightweight, balanced power. 12 models cover the needs ...

The LEVANTE features material, blank, and component upgrades to deliver a new standard of lightweight, balanced power. 12 models cover the needs ...

Inspired by the Orochi, the ancient dragon god of water, through these rods Megabass seeks to capture the raw power and precise control of the ro...

One piece solid ring connected to a premium rolling swivel allows the bait to move freely above the dropper arm with a natural flowing and undula...

Second only to the news that salmon and steelhead were tearing up tackle in the Great Lakes was the discovery that Little Cleos were the surest w...

Second only to the news that salmon and steelhead were tearing up tackle in the Great Lakes was the discovery that Little Cleos were the surest w...

Second only to the news that salmon and steelhead were tearing up tackle in the Great Lakes was the discovery that Little Cleos were the surest w...

The Single 9 is a single bladed premium quality bucktail made with only the highest quality components available, brass beads and clevis on...

The Double Down Inline Trolling Weight is not just a trolling weight but also a lure. We have worked hard to develop a high quality piece of tack...

Blood Run premium tinted fluorocarbon leader line 25 lb test 20x abrasion resistance UV Blades

The Cotton Cordell Red Fin is a legendary lure for a variety of gamefish, from bass and walleye in freshwater to specks and redfish on the coasts...

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has ...

3.25″ 5 pack Compact profile infused with Bioedge scent, a natural craw oil.

2.75″ 6 pack Infused with Bioedge scent, a natural craw oil.

The all new elite jig is something jig anglers have been waiting for of years now. Patient pending and our own custom one of a kind designed mold n...

This tournament Grade 97% pure tungsten jig now allows anglers to fish their favorite size and colour in a smaller and more compact form. Hand cr...

Premium downrigger and outrigger release Built with:Rugged, Injection molded plastic body and bobbin2 Stainless Steel Spring Pins2 size, 4 po...

Finally a travel surf rod! Adding to Daiwa's travel rods selection is much needed travel surf rod for the angler that wants to surf fish on...

Introducing the BG Series Fishing Reel, a game-changer for anglers seeking superior performance and durability. With models ranging from ultra...

SLEEK, ULTRA-STRONG8-STRAND BRAID This next generation Seaguar braid is so thin that 20 lb test has the diameter of 6 lb monofilament! Smackdo...

The LIVETARGET Yellow Perch Rattlebait is the ultimate searching tool. Its loud, harmonic rattle can be heard chiming from well below the surface, ...

The Ultra Light Rippin’ Rap® features a lipless, deep belly profile designed to dive and rip. With its flat, skinny sides this bait flutters on t...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow pro...