Black Friday Sale Items

The Procyon Freshwater Fishing Rod collection is reasonably priced yet loaded with high-end features. With 10 conventional rods and 22 spinning r...

Rods which are 8 feet in length or greater when fully collapsed do not qualify for $40 flat rate shipping due to oversized shipping rates. ...

The Procyon Freshwater Fishing Rod collection is reasonably priced yet loaded with high-end features. With 10 conventional rods and 22 spinning r...

AIRD X is made from a high quality graphite material that gives the rod its sensitivity and strength. Combined with “Braiding-X” construction whi...

Rods which are 8 feet in length or greater when fully collapsed do not qualify for $40 flat rate shipping due to oversized shipping rates. ...

This reel is a speed-demon for a variety of high-speed techniques to suit your fishing needs. This quality baitcast reel is well equipped for a var...

AIRD X is made from a high quality graphite material that gives the rod its sensitivity and strength. Combined with “Braiding-X” construction whi...

Sufix® 832® Advanced Superline® is the strongest, most durable small diameter braid on the market. R8 Precision Braiding and fiber technology pro...

J-FLUORO LEADER is the true 100% Fluorocarbon Leader Material is manufactured using the finest raw materials available. Made in Japan by the most...

Just when you thought the in-demand Tatula reel family couldn’t get any better, Daiwa unleashes the new Tatula 300, a true 300-size reel for thro...

The next-generation Daiwa BG MQ spinning reels feature a one-piece Monocoque aluminum body for maximum strength, rigidity, and power. Built for eve...

The battle tested Lexa line has been upgraded and reintroduced- the all new Lexa Type HD. The features that have made the Lexa a staple in markets ...

Tackle anything that swims in freshwater or saltwater with the powerful, new Tranx. X-Ship & HEG technologies combine to provide massive cran...

Hot price and features—it’s the most reasonable spinning reel you can buy. Great looking new body design with ABS aluminum spool and Digigear.

The Moocher Plus GT is good for mooching salmon from back eddies, holes or passes. The Moocher Plus GT series are direct-drive reels with large s...

The Shimano Sienna is a high-performance, affordable reel featuring the Propulsion Line Management System for longer, tangle-free casts, Super Stop...

The Sweepfire-2B Spinning Reels are built with premium components to offer both quality and value. These reels utilize Digigear technology for op...

The unique 750 Size has many different applications for serious trout, panfish and ice fisherman. The Light Body is strong yet balances well with d...

The unique 750 Size has many different applications for serious trout, panfish and ice fisherman. The Light Body is strong yet balances well with d...

The unique 750 Size has many different applications for serious trout, panfish and ice fisherman. The Light Body is strong yet balances well with d...

Tournament-tough quality and superb dependability, Shimano built the Curado 300 for anglers who aren’t just chasing fish but those targeting qual...

Small in hand but large in durability, dependability and performance, the Curado MGL 70 K is a new addition to Shimano’s coveted line of Curado l...

The unsung hero of hard work deserved a little attention. Our ultra-durable LoadOut™ bucket is designed for lugging, loading, hauling, and baling...

Our 473 ml / 16 oz size is a perfect fit for bigger cans (like craft beers), keeping the last sips as good as the first. Our new Load-and-Lock™ Gas...

A specially designed 100% fluorocarbon formula for ice fishing. Thinner diameter and supple to stay flexible in cold weather conditions. ...

PVC injection moulded lug sole boot with full neoprene lining for insulation Rugged 420 denier nylon/PVC upper Double stitched an...

Shimano’s SKIXX reinvents the premium muskie rod market. The patented, high-strength, Spiral X, foundational structure enhances torsion and compres...

The spaces between the nylon molecules are filled with resin in a new resin reinforcement process to produce a hydrophobic line which retains its s...

Water Gremlin’s Low Profile™ Slip-Sinkers are made super tough, so they won’t dent up when banged on the rocks. The perfectly round hole stays ro...

Reach for the Monster™ weighted spring feeders when fishing at longer range in still water. The center weight adds casting distance and holds stabl...

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical ...

The LoadOut Lid keeps contents safe from salt spray and contained when the water gets rough. Taking inspiration from the Rambler family of lids, it...

Outdoor Flavours is a seasoned coating mix, perfect for all of your favourite dishes!  Try Outdoor Flavours batter on fish, meat and vegetables. ...

BOOYAH Pond Magic spinnerbaits are specialized in color and blade combinations hand selected to match the forage base of smaller waters. Small in...

Early season or any time fish are finicky, tie on a Micro Pond Magic. It is tough, durable and catches fish in big lakes as well as ponds and str...

The BOOYAH Boo Jig is designed to slip down inside brushpiles or through vegetation without snagging. This jig features a flat bottom and 18-degr...

Strike King's® Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softe...

The Zero Lines map card is the starting point for building your own maps with AutoChart or AutoChart Live. With these all-important Zero Lines as...

Other than the big, meaty body, we don't know how these unique Softbaits got their names. After all, the Strike King® KVD Perfect Plastics Rodent...

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive des...

Heavy weighted, nickel plated brass spoons featuring premium proven colour patterns. High quality components include environmentally friendly and...

Heavy weighted solid brass spoons featuring traditional and proven colour patterns. High quality components include environmentally friendly and ...

Heavy weighted solid brass spoons featuring traditional and proven colour patterns. High quality components include environmentally friendly and ...

A new addition to our popular dealer driven rod series has arrived- KAGE Ultralight Rods. Exclusive to independent dealers, perfect for man...

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still tod...

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still tod...

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still tod...

The Rhys Davis Anchovy Special is the #1 choice for anglers who want to combine the effectiveness of anchovies and other medium sized bait fish w...

Perfect for pan frying or deep frying. This bag contains a recipe developed over many years to enhance the natural taste of freshly caught fish. Gr...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted des...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Black neoprene unit cover for HELIX 5 Series. Color: Black Not for use while trailering boat. Note: Only for Gimbal Mount inst...

The HCCT- HELIX Cable Connector Tray organizes and protects all cables attached to your compatible HELIX unit. Allows for easy attachment or remo...

The Ethernet Cable cable that allows the connection of two Ethernet capable units to be connected, or connection of a Humminbird control head to ...

This Ethernet adapter cable will allow you to use a Humminbird Ethernet cable (sold separately) to network an ethernet-equipped Humminbird fish f...

Ugly won’t quit. Introducing the Ugly Stik® Carbon series featuring 100% graphite for a lightweight rod, crisp actions, and increased sensitivity...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...